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Lucia Sastre-Hernandez
Lucia Sastre-Hernandez
VP of Marketing, Digital and Acquisition Strategy | YMCA of South Florida
Miami, Florida, United States
Lucia Sastre-Hernandez
Summary
Lucia Sastre-Hernandez is a seasoned digital marketing professional with over 12 years of experience in creating impactful marketing strategies across various industries, particularly in the health and fitness sector. As the VP of Digital Marketing at YMCA of South Florida, she has led significant rebranding efforts and driven substantial increases in lead generation and social media engagement. Her entrepreneurial spirit shines through her ownership of The MarTech Club, aimed at empowering women in tech. Lucia's unique blend of marketing acumen and wellness coaching expertise positions her as a thought leader in the integration of health and technology. With a global perspective shaped by her diverse experiences in Argentina, Mexico, and the U.S., she brings creativity and innovation to every project. Outside of work, she enjoys freelance photography and cooking, showcasing her multifaceted talents.
Lucia Sastre-Hernandez
Work Experience
VP of Marketing, Digital and Acquisition Strategy at
YMCA of South Florida
March 2023 - Present
Digital Marketing Director at
YouFit Gyms
April 2021 - March 2023
Head of Marketing at
Wellness Coach
January 2019 - April 2021
Director of Content and Social Media at
Allivet
November 2016 - January 2019
Social Media Manager at
Zumba
February 2013 - November 2016
Social Media/Project Manager at
Jillian Michaels
January 2012 - February 2013
Social and Digital Media Strategist at
Optimum7.com
January 2011 - January 2012
Marketing Coordinator at
Cleveland Clinic
February 2010 - January 2011
Lucia Sastre-Hernandez
Education
Florida International University, Bachelor Of Science - Bs
January 2006 - January 2010
Frequently Asked Questions about Lucia Sastre-Hernandez
What is Lucia Sastre-Hernandez email address?
Lucia Sastre-Hernandez's primary email address is *****@vida.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Lucia Sastre-Hernandez work for?
Lucia Sastre-Hernandez is a VP of Marketing, Digital and Acquisition Strategy at YMCA of South Florida, a company specializing in Physical fitness facilities.
Where Lucia Sastre-Hernandez graduated from?
Lucia Sastre-Hernandez holds a degree in Communication, Journalism, And Related Programs from Florida International University.
How can I directly contact Lucia Sastre-Hernandez?
To contact Lucia Sastre-Hernandez directly, you can use the email address *****@vida.com. Complete contact information is available upon registration with Muraena.
Is Lucia Sastre-Hernandez an immigrant?
Yes, Lucia Sastre-Hernandez is an immigrant and currently based in United States
Who is Lucia Sastre-Hernandez?
Lucia Sastre-Hernandez is a seasoned digital marketing professional with over 12 years of experience in creating impactful marketing strategies across various industries, particularly in the health and fitness sector. As the VP of Digital Marketing at YMCA of South Florida, she has led significant rebranding efforts and driven substantial increases in lead generation and social media engagement. Her entrepreneurial spirit shines through her ownership of The MarTech Club, aimed at empowering women in tech. Lucia's unique blend of marketing acumen and wellness coaching expertise positions her as a thought leader in the integration of health and technology. With a global perspective shaped by her diverse experiences in Argentina, Mexico, and the U.S., she brings creativity and innovation to every project. Outside of work, she enjoys freelance photography and cooking, showcasing her multifaceted talents.
Lucia`s contact details
*****@vida.com
************@zumba.com
*******@ymcasouthflorida.org
*******@youfit.com
************@meditation.live
Colleagues
President & CEO
Associate Vice President
Associate Vice President
Director of Milner Media
Executive Director • Homestead YMCA Family Center & Upper Keys YMCA Program Center
Chief Operating Officer
Associate VP Financial Reporting & Analytics
Associate Vice President
President & CEO
Associate Vice President