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Lucia Sastre-Hernandez

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Lucia Sastre-Hernandez

VP of Marketing, Digital and Acquisition Strategy | YMCA of South Florida

Miami, Florida, United States

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Lucia Sastre-Hernandez

Summary

Lucia Sastre-Hernandez is a seasoned digital marketing professional with over 12 years of experience in creating impactful marketing strategies across various industries, particularly in the health and fitness sector. As the VP of Digital Marketing at YMCA of South Florida, she has led significant rebranding efforts and driven substantial increases in lead generation and social media engagement. Her entrepreneurial spirit shines through her ownership of The MarTech Club, aimed at empowering women in tech. Lucia's unique blend of marketing acumen and wellness coaching expertise positions her as a thought leader in the integration of health and technology. With a global perspective shaped by her diverse experiences in Argentina, Mexico, and the U.S., she brings creativity and innovation to every project. Outside of work, she enjoys freelance photography and cooking, showcasing her multifaceted talents.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Immigrant

Professional interests

Emerging Technologies

Leadership Development

Sustainability

Innovation

Organisational experience

Startup Experience

Corporate Experience

Non-Profit Experience

Lucia Sastre-Hernandez

Work Experience

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VP of Marketing, Digital and Acquisition Strategy at

YMCA of South Florida

March 2023 - Present

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Digital Marketing Director at

YouFit Gyms

April 2021 - March 2023

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Head of Marketing at

Wellness Coach

January 2019 - April 2021

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Director of Content and Social Media at

Allivet

November 2016 - January 2019

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Social Media Manager at

Zumba

February 2013 - November 2016

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Social Media/Project Manager at

Jillian Michaels

January 2012 - February 2013

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Social and Digital Media Strategist at

Optimum7.com

January 2011 - January 2012

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Marketing Coordinator at

Cleveland Clinic

February 2010 - January 2011

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Lucia Sastre-Hernandez

Education

Florida International University, Bachelor Of Science - Bs

January 2006 - January 2010

Frequently Asked Questions about Lucia Sastre-Hernandez

What is Lucia Sastre-Hernandez email address?

Lucia Sastre-Hernandez's primary email address is *****@vida.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Lucia Sastre-Hernandez work for?

Lucia Sastre-Hernandez is a VP of Marketing, Digital and Acquisition Strategy at YMCA of South Florida, a company specializing in Physical fitness facilities.

Where Lucia Sastre-Hernandez graduated from?

Lucia Sastre-Hernandez holds a degree in Communication, Journalism, And Related Programs from Florida International University.

How can I directly contact Lucia Sastre-Hernandez?

To contact Lucia Sastre-Hernandez directly, you can use the email address *****@vida.com. Complete contact information is available upon registration with Muraena.

Is Lucia Sastre-Hernandez an immigrant?

Yes, Lucia Sastre-Hernandez is an immigrant and currently based in United States

Who is Lucia Sastre-Hernandez?

Lucia Sastre-Hernandez is a seasoned digital marketing professional with over 12 years of experience in creating impactful marketing strategies across various industries, particularly in the health and fitness sector. As the VP of Digital Marketing at YMCA of South Florida, she has led significant rebranding efforts and driven substantial increases in lead generation and social media engagement. Her entrepreneurial spirit shines through her ownership of The MarTech Club, aimed at empowering women in tech. Lucia's unique blend of marketing acumen and wellness coaching expertise positions her as a thought leader in the integration of health and technology. With a global perspective shaped by her diverse experiences in Argentina, Mexico, and the U.S., she brings creativity and innovation to every project. Outside of work, she enjoys freelance photography and cooking, showcasing her multifaceted talents.

Lucia`s contact details

mail

*****@vida.com

************@zumba.com

*******@ymcasouthflorida.org

*******@youfit.com

************@meditation.live

Colleagues

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Sheryl Woods

President & CEO

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Aimee Fretwell

Associate Vice President

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Grace Herba

Associate Vice President

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Ryan Bertschman

Director of Milner Media

Sue Loyzelle

Executive Director • Homestead YMCA Family Center & Upper Keys YMCA Program Center

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Tara Montenaro

Chief Operating Officer

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Michael Pace

Associate VP Financial Reporting & Analytics

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Lisa Drewitt

Associate Vice President

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Sheryl Woods

President & CEO

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Emilia Solano

Associate Vice President

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