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Mara Greenwald

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Mara Greenwald

Senior Vice President, Commerce Media | Night Market

Chicago, Illinois, United States

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Mara Greenwald

Summary

Mara Greenwald is a Senior Vice President of Commerce Media based in Chicago, Illinois, with a strong background in public relations services and digital marketing. With extensive experience in managing complex media strategies and driving audience engagement, she has worked with notable brands such as Unilever and Amazon. Mara is dedicated to leveraging data-driven insights to optimize client performance in a competitive digital landscape. Her journey has seen her evolve from a public relations intern to a leadership role, demonstrating her commitment to continuous learning and professional growth. A creative thinker, she combines her expertise in content strategy with strong negotiation skills to deliver impactful marketing solutions. Outside of her professional life, Mara is passionate about mentoring young professionals in the industry, sharing her knowledge of commerce and performance media. Her diverse skill set includes proficiency in Adobe Creative Suite and various digital marketing tools, making her a versatile asset in any marketing team.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Mara Greenwald

Work Experience

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Senior Vice President, Commerce Media at

Night Market

November 2023 - Present

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Partner | Managing Director of Commerce & Performance Media at

Mindshare

February 2021 - November 2023

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Partner | Director of Shopper Investment, Shop+ at

Mindshare

September 2020 - February 2021

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Partner, Group Director, Social at

Wavemaker

October 2019 - September 2020

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Group Media Director at

Performics

September 2018 - October 2019

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Media Director at

Performics

October 2016 - September 2018

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Senior Social Marketing Manager at

TPN

October 2015 - September 2016

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Digital Strategist at

TPN

February 2015 - October 2015

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Associate Digital Strategist at

TPN

February 2014 - February 2015

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Account Executive at

Blue Chip

July 2011 - February 2014

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Head Guard at

Park District of Highland Park

May 2007 - September 2011

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Marketing Intern at

Wisconsin Foundation and Alumni Association

September 2010 - May 2011

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Senior Account Executive / Graphic Designer at

The Daily Cardinal

August 2009 - May 2011

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Public Relations Intern at

Next Pr, LLC

June 2010 - August 2010

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Mara Greenwald

Education

University of Wisconsin-Madison, Strategic Communications

January 2007 - January 2011

New Trier

January 2003 - January 2007

Frequently Asked Questions about Mara Greenwald

What company does Mara Greenwald work for?

Mara Greenwald is a Senior Vice President, Commerce Media at Night Market, a company specializing in Management consulting services.

Where Mara Greenwald graduated from?

Mara Greenwald holds a degree in Journalism - Advertising And Public Relations, Sociology from University of Wisconsin-Madison.

Who is Mara Greenwald?

Mara Greenwald is a Senior Vice President of Commerce Media based in Chicago, Illinois, with a strong background in public relations services and digital marketing. With extensive experience in managing complex media strategies and driving audience engagement, she has worked with notable brands such as Unilever and Amazon. Mara is dedicated to leveraging data-driven insights to optimize client performance in a competitive digital landscape. Her journey has seen her evolve from a public relations intern to a leadership role, demonstrating her commitment to continuous learning and professional growth. A creative thinker, she combines her expertise in content strategy with strong negotiation skills to deliver impactful marketing solutions. Outside of her professional life, Mara is passionate about mentoring young professionals in the industry, sharing her knowledge of commerce and performance media. Her diverse skill set includes proficiency in Adobe Creative Suite and various digital marketing tools, making her a versatile asset in any marketing team.

Mara`s contact details

Colleagues

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Nicolette Hawks

VP, Strategic Accounts, Commerce Consulting

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Geoff Gross

VP, Product

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Randolph Browning

Founder / President

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Ashley Haltzman

Vice President of Commerce Media

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Alexandra Gibbs

SVP - Platform Success, Commerce Strategy & Planning

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