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Marialejandra Urbina

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Marialejandra Urbina

Dieste & Dieste Health Chief Strategy Officer (CSO) | Dieste Inc.

Dallas, Texas, United States

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Marialejandra Urbina

Summary

Marialejandra Urbina is a seasoned Brand Strategist with over 20 years of experience in the advertising industry, specializing in building impactful brand strategies across Latin America. Currently serving as the Chief Strategy Officer at Dieste, she has a proven track record of leading high-performing teams and driving successful marketing campaigns for renowned global brands. Her academic pursuits in social anthropology reflect her commitment to understanding diverse consumer behaviors and cultural contexts, enhancing her strategic insights. Marialejandra has been recognized with prestigious awards for her contributions to the field, including multiple Effie Awards and a Gold Lion. She is passionate about fostering diversity, equity, and inclusion within the marketing landscape, aiming to create meaningful connections between brands and consumers. An advocate for continuous learning, she is currently pursuing further education in senior management and leadership. Residing in Dallas, Texas, she is actively engaged in navigating the multicultural dynamics of the U.S. market.

General

Specialist

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Leadership Development

Sustainability

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Marialejandra Urbina

Work Experience

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Dieste & Dieste Health Chief Strategy Officer (CSO) at

Dieste Inc.

June 2022 - Present

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Member at

Chief

September 2022 - March 2023

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Executive Director of Planning at

Dieste Inc.

January 2019 - July 2022

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LatAm Chief Strategy Officer at

MullenLowe Global

April 2010 - October 2018

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Head of Planning and Strategy at

Ogilvy Colombia

February 2008 - March 2010

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Head of Planning and Strategy at

Young & Rubicam

December 1999 - January 2007

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Account Director at

WUNDERMAN THOMPSON NZ LIMITED

July 1994 - November 1999

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Marialejandra Urbina

Education

OmnicomUniversity, Post Graduate Senior Management Program

January 2019 - January 2024

University of the Andes (Colombia), Master’s Degree

January 2015 - January 2020

Hyper Island

January 2017 - January 2017

Berlin School of Creative Leadership, Cannes Creative Leadership Program 2014

January 2014 - January 2014

Universidad Jorge Tadeo Lozano, Ba

January 1989 - January 1992

Frequently Asked Questions about Marialejandra Urbina

What is Marialejandra Urbina email address?

Marialejandra Urbina's primary email address is *******@dieste.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Marialejandra Urbina work for?

Marialejandra Urbina is a Dieste & Dieste Health Chief Strategy Officer (CSO) at Dieste Inc., a company specializing in Management consulting services.

Where Marialejandra Urbina graduated from?

Marialejandra Urbina holds a degree in Leadership from OmnicomUniversity.

How can I directly contact Marialejandra Urbina?

To contact Marialejandra Urbina directly, you can use the email address *******@dieste.com. Complete contact information is available upon registration with Muraena.

Who is Marialejandra Urbina?

Marialejandra Urbina is a seasoned Brand Strategist with over 20 years of experience in the advertising industry, specializing in building impactful brand strategies across Latin America. Currently serving as the Chief Strategy Officer at Dieste, she has a proven track record of leading high-performing teams and driving successful marketing campaigns for renowned global brands. Her academic pursuits in social anthropology reflect her commitment to understanding diverse consumer behaviors and cultural contexts, enhancing her strategic insights. Marialejandra has been recognized with prestigious awards for her contributions to the field, including multiple Effie Awards and a Gold Lion. She is passionate about fostering diversity, equity, and inclusion within the marketing landscape, aiming to create meaningful connections between brands and consumers. An advocate for continuous learning, she is currently pursuing further education in senior management and leadership. Residing in Dallas, Texas, she is actively engaged in navigating the multicultural dynamics of the U.S. market.

Marialejandra`s contact details

mail

*******@dieste.com

Colleagues

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Roberto Hernández

Executive Director Social and Digital Strategy

Michael Henderson

Executive Director of Analytics and Audience Strategy

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Laura Hinguanzo Andrade

Vice President of Agency Operations

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Scott Gassert

Executive Director of Media Planning and Strategy

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