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Meagan Kato
Meagan Kato
Vice President of Strategy | The Social Lights
Minneapolis, Minnesota, United States
Meagan Kato
Summary
Meagan Kato is a seasoned strategist with over 20 years of experience in consumer insights, brand strategy, and advertising across various industries, including CPG, healthcare, and retail. Currently serving as the VP of Strategy at The Social Lights, she is known for her ability to connect the dots between consumer behavior and brand opportunities. Meagan has successfully partnered with notable brands like Totino's and Target, leveraging her expertise in both qualitative and quantitative research to drive impactful marketing strategies. Her career is characterized by a strong focus on understanding target audiences and developing future-forward strategies that resonate with consumers. Meagan thrives in collaborative environments, often stepping into diverse teams to provide strategic leadership and inspiration. She is passionate about uncovering insights that lead to innovative solutions and has a proven track record of helping brands navigate complex challenges. In addition to her strategic roles, Meagan is also a freelance consultant, further expanding her influence in the industry.
Meagan Kato
Work Experience
Vice President of Strategy at
The Social Lights
April 2024 - Present
Freelance Strategist & Strategic Consultant at
Mmk Consulting
October 2021 - May 2024
Strategic Planning Director at
MONO
January 2017 - September 2021
Brand and Communications Strategist & Project Director at
SIVO, Inc.
August 2016 - December 2016
Senior Brand Strategist at
Betty
April 2015 - August 2016
Senior Consumer Insights Associate, Nature Valley at
General Mills
April 2014 - March 2015
Senior Consumer Insights Associate, Yoplait at
General Mills
May 2012 - March 2014
Consumer Insights Associate, Totino's at
General Mills
October 2010 - May 2012
Senior Account Planner at
Colle McVoy
November 2008 - October 2010
Strategic Consumer Insights and Trends Consultant at
Consumer Insights And Trends Consultant
March 2008 - November 2008
Account Planner at
Colle McVoy
May 2007 - March 2008
Consumer Strategist at
CEB, now Gartner
September 2005 - May 2007
Marketing Coordinator at
CEB, now Gartner
November 2004 - September 2005
Marketing Planning, In-Store Marketing Specialist/Associate Specialist at
Target
November 2002 - November 2004
Senior/Circular Copyeditor and Proofreader at
Target
November 2000 - November 2002
Marshall Field’s - Merchandise Coordinator at
Target
October 1999 - November 2000
Meagan Kato
Education
University of Minnesota Twin Cities, B.A. Summa Cum Laude
Frequently Asked Questions about Meagan Kato
What company does Meagan Kato work for?
Meagan Kato is a Vice President of Strategy at The Social Lights, a company specializing in Management consulting services.
Where Meagan Kato graduated from?
Meagan Kato holds a degree in American Studies from University of Minnesota Twin Cities.
Who is Meagan Kato?
Meagan Kato is a seasoned strategist with over 20 years of experience in consumer insights, brand strategy, and advertising across various industries, including CPG, healthcare, and retail. Currently serving as the VP of Strategy at The Social Lights, she is known for her ability to connect the dots between consumer behavior and brand opportunities. Meagan has successfully partnered with notable brands like Totino's and Target, leveraging her expertise in both qualitative and quantitative research to drive impactful marketing strategies. Her career is characterized by a strong focus on understanding target audiences and developing future-forward strategies that resonate with consumers. Meagan thrives in collaborative environments, often stepping into diverse teams to provide strategic leadership and inspiration. She is passionate about uncovering insights that lead to innovative solutions and has a proven track record of helping brands navigate complex challenges. In addition to her strategic roles, Meagan is also a freelance consultant, further expanding her influence in the industry.
