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Melanie Allen

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Melanie Allen

SVP, Chief Marketing Officer | Brooks Running

Seattle, Washington, United States

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Melanie Allen

Summary

Melanie Allen is a seasoned marketing executive with over two decades of experience in brand management and strategic marketing across various high-profile companies. Currently serving as the SVP and Chief Marketing Officer at Brooks Running, she has a proven track record of driving brand equity and loyalty through innovative marketing strategies. Her career includes significant roles at Starbucks and Procter & Gamble, where she led successful marketing campaigns and product innovations. Melanie's expertise spans multiple industries, including consumer goods and retail, showcasing her adaptability and broad skill set. With a strong foundation in mechanical engineering, she approaches marketing challenges with a unique analytical perspective. Melanie is passionate about leveraging consumer insights to inform brand strategies and foster sustainable growth. Her leadership style emphasizes collaboration and creativity, making her a respected figure in the marketing community.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Melanie Allen

Work Experience

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SVP, Chief Marketing Officer at

Brooks Running

September 2017 - Present

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VP Marketing at

Starbucks

February 2015 - September 2017

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Senior Marketing Director, Category Brand Management at

Starbucks

June 2012 - January 2015

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Marketing Director, Retail Promotions at

Starbucks

November 2010 - June 2012

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Brand Manager, Home Care at

Procter & Gamble

April 2010 - November 2010

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Brand Manager, Shopper Marketing at

Procter & Gamble

January 2008 - April 2010

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Assistant Brand Manager, Pampers at

Procter & Gamble

January 2006 - January 2008

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Products Research Section Head at

Procter & Gamble

July 2002 - January 2006

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Senior Engineer, Family Care at

Procter & Gamble

January 1997 - July 2002

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Engineer, Optimized Operations at

3M

January 1995 - January 1997

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Melanie Allen

Education

Michigan State University, Bachelor Of Science

January 1990 - January 1994

Frequently Asked Questions about Melanie Allen

What is Melanie Allen email address?

Melanie Allen's primary email address is **********@pg.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Melanie Allen work for?

Melanie Allen is a SVP, Chief Marketing Officer at Brooks Running, a company specializing in Recreational vehicle dealers.

Where Melanie Allen graduated from?

Melanie Allen holds a degree in Mechanical Engineering from Michigan State University.

How can I directly contact Melanie Allen?

To contact Melanie Allen directly, you can use the email address **********@pg.com. Complete contact information is available upon registration with Muraena.

Who is Melanie Allen?

Melanie Allen is a seasoned marketing executive with over two decades of experience in brand management and strategic marketing across various high-profile companies. Currently serving as the SVP and Chief Marketing Officer at Brooks Running, she has a proven track record of driving brand equity and loyalty through innovative marketing strategies. Her career includes significant roles at Starbucks and Procter & Gamble, where she led successful marketing campaigns and product innovations. Melanie's expertise spans multiple industries, including consumer goods and retail, showcasing her adaptability and broad skill set. With a strong foundation in mechanical engineering, she approaches marketing challenges with a unique analytical perspective. Melanie is passionate about leveraging consumer insights to inform brand strategies and foster sustainable growth. Her leadership style emphasizes collaboration and creativity, making her a respected figure in the marketing community.

Melanie`s contact details

mail

**********@pg.com

*************@brooksrunning.com

Colleagues

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Tamara Hills

Chief of Staff, Corporate Relations

Fritz Taylor

Sr VP Footwear

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Barbara Barrilleaux

VP Legal and General Counsel

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Ryan Ngo

Vice President, North America Marketing and Ecommerce

Rick Wilhelm

Vice President, Specialty Sales

Rick Wilhelm

Vice President

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Robert Conradt

Vice President, Sourcing and Manufacturing

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Mike Billish

Vice President, US Sales

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Mike Peck

VP, Creative

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Dan Sheridan

Chief Executive Officer

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