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Melanie Bay
Melanie Bay
Vice President, Relationship Marketing | Highlights for Children
Columbus, Ohio, United States
Melanie Bay
Summary
Melanie Bay is a seasoned Senior Marketing Executive and Consultant with over 20 years of experience in driving customer loyalty and relationship management, particularly in the specialty retail and financial services sectors. Her strategic approach is rooted in data insights and innovative thinking, which has led to significant improvements in consumer engagement and retention. Melanie has held leadership roles at notable companies like Highlights For Children and L Brands, where she crafted holistic marketing strategies that aligned with business goals. She thrives on collaboration and creativity, believing that the best outcomes are born from a culture of inspiration and agility. An alumna of The Ohio State University, Melanie holds a Bachelor's Degree in Business Management and Marketing. Her diverse expertise spans omni-channel marketing, team leadership, and creative problem-solving, making her a valuable asset in any organization focused on customer-centric growth.
Melanie Bay
Work Experience
Vice President, Relationship Marketing at
Highlights for Children
April 2022 - Present
Vice President Marketing, Customer Programs and Loyalty at
L Brands
September 2018 - August 2020
Associate Vice President at
L Brands
September 2015 - September 2018
Director, Client Partnerships at
Bread Financial
April 2013 - September 2014
Senior Manager, Client Partnerships at
Bread Financial
June 2010 - April 2013
Various Marketing and Account Management positions at
Bread Financial
April 2000 - June 2010
Melanie Bay
Education
The Ohio State University, Bachelor's Degree
January 1999
Frequently Asked Questions about Melanie Bay
What is Melanie Bay email address?
Melanie Bay's primary email address is ***********@highlights.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Melanie Bay work for?
Melanie Bay is a Vice President, Relationship Marketing at Highlights for Children, a company specializing in Miscellaneous publishing.
Where Melanie Bay graduated from?
Melanie Bay holds a degree in Business Management, Marketing from The Ohio State University.
How can I directly contact Melanie Bay?
To contact Melanie Bay directly, you can use the email address ***********@highlights.com. Complete contact information is available upon registration with Muraena.
Who is Melanie Bay?
Melanie Bay is a seasoned Senior Marketing Executive and Consultant with over 20 years of experience in driving customer loyalty and relationship management, particularly in the specialty retail and financial services sectors. Her strategic approach is rooted in data insights and innovative thinking, which has led to significant improvements in consumer engagement and retention. Melanie has held leadership roles at notable companies like Highlights For Children and L Brands, where she crafted holistic marketing strategies that aligned with business goals. She thrives on collaboration and creativity, believing that the best outcomes are born from a culture of inspiration and agility. An alumna of The Ohio State University, Melanie holds a Bachelor's Degree in Business Management and Marketing. Her diverse expertise spans omni-channel marketing, team leadership, and creative problem-solving, making her a valuable asset in any organization focused on customer-centric growth.
Melanie`s contact details
***********@highlights.com
****@breadpayments.com
Colleagues
Senior Vice President & CIO
VP, Operations
Board Member
VP, Product Development
Senior Vice President, CHRO
Vice President, General Manager - Books and Consumer Products
President, Education Group
Chief Operating Officer and Education Group President
Editor in Chief/Chief Purpose Officer of Highlights for Children
Board Member