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Melanie Bay

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Melanie Bay

Vice President, Relationship Marketing | Highlights for Children

Columbus, Ohio, United States

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Melanie Bay

Summary

Melanie Bay is a seasoned Senior Marketing Executive and Consultant with over 20 years of experience in driving customer loyalty and relationship management, particularly in the specialty retail and financial services sectors. Her strategic approach is rooted in data insights and innovative thinking, which has led to significant improvements in consumer engagement and retention. Melanie has held leadership roles at notable companies like Highlights For Children and L Brands, where she crafted holistic marketing strategies that aligned with business goals. She thrives on collaboration and creativity, believing that the best outcomes are born from a culture of inspiration and agility. An alumna of The Ohio State University, Melanie holds a Bachelor's Degree in Business Management and Marketing. Her diverse expertise spans omni-channel marketing, team leadership, and creative problem-solving, making her a valuable asset in any organization focused on customer-centric growth.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Leadership Development

Innovation

Organisational experience

Corporate Experience

Melanie Bay

Work Experience

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Vice President, Relationship Marketing at

Highlights for Children

April 2022 - Present

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Vice President Marketing, Customer Programs and Loyalty at

L Brands

September 2018 - August 2020

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Associate Vice President at

L Brands

September 2015 - September 2018

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Director, Client Partnerships at

Bread Financial

April 2013 - September 2014

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Senior Manager, Client Partnerships at

Bread Financial

June 2010 - April 2013

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Various Marketing and Account Management positions at

Bread Financial

April 2000 - June 2010

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Melanie Bay

Education

The Ohio State University, Bachelor's Degree

January 1999

Frequently Asked Questions about Melanie Bay

What is Melanie Bay email address?

Melanie Bay's primary email address is ***********@highlights.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Melanie Bay work for?

Melanie Bay is a Vice President, Relationship Marketing at Highlights for Children, a company specializing in Miscellaneous publishing.

Where Melanie Bay graduated from?

Melanie Bay holds a degree in Business Management, Marketing from The Ohio State University.

How can I directly contact Melanie Bay?

To contact Melanie Bay directly, you can use the email address ***********@highlights.com. Complete contact information is available upon registration with Muraena.

Who is Melanie Bay?

Melanie Bay is a seasoned Senior Marketing Executive and Consultant with over 20 years of experience in driving customer loyalty and relationship management, particularly in the specialty retail and financial services sectors. Her strategic approach is rooted in data insights and innovative thinking, which has led to significant improvements in consumer engagement and retention. Melanie has held leadership roles at notable companies like Highlights For Children and L Brands, where she crafted holistic marketing strategies that aligned with business goals. She thrives on collaboration and creativity, believing that the best outcomes are born from a culture of inspiration and agility. An alumna of The Ohio State University, Melanie holds a Bachelor's Degree in Business Management and Marketing. Her diverse expertise spans omni-channel marketing, team leadership, and creative problem-solving, making her a valuable asset in any organization focused on customer-centric growth.

Melanie`s contact details

mail

***********@highlights.com

****@breadpayments.com

Colleagues

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Sharon Wilhelm

Senior Vice President & CIO

Richard Eaton Ii

VP, Operations

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Robin Davis

Board Member

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Liz Van Doren

VP, Product Development

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Julie Beckman

Senior Vice President, CHRO

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Chris Bauerle

Vice President, General Manager - Books and Consumer Products

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Lesa Scott

President, Education Group

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Lisa Carmona

Chief Operating Officer and Education Group President

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Christine French Cully

Editor in Chief/Chief Purpose Officer of Highlights for Children

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Kent Johnson

Board Member

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