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Melissa Abola Friebe

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Melissa Abola Friebe

Chief Brand Strategy Officer | Taco Bell

Irvine, California, United States

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Melissa Abola Friebe

Summary

Melissa Abola Friebe is a seasoned marketing executive with over 20 years of experience at Taco Bell, where she currently serves as the Chief Brand Strategy Officer. With a Bachelor's degree in Engineering and Product Design from Stanford University, she combines technical expertise with a passion for brand development and consumer insights. Melissa is dedicated to creating impactful marketing strategies that resonate with customers and drive business growth. Her leadership style emphasizes relationship-building and fostering a culture of authenticity and innovation. Over her career, she has launched numerous successful menu initiatives, enhancing Taco Bell's relevance in modern culture. Melissa's commitment to empowering her team and inspiring the next generation of leaders sets her apart in the industry. She believes in the power of collaboration and creativity to achieve 'win-win' situations for both the company and its customers.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Melissa Abola Friebe

Work Experience

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Chief Brand Strategy Officer at

Taco Bell

August 2021 - Present

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VP & SVP, Brand Marketing & Insights Lab at

Taco Bell

December 2016 - August 2021

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VP, Insights Lab at

Taco Bell

January 2014 - January 2016

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Sr. Director, Consumer Insights at

Taco Bell

January 2012 - January 2014

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Sr. Director, Brand Marketing New Category Innovation at

Taco Bell

January 2008 - January 2011

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Product Marketing & Innovation (Assoc. Mgr, Sr. Assoc.Mgr, Manager, Sr. Manager, Director) at

Taco Bell

January 2001 - January 2007

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Analyst, Senior Analyst, Finance at

Taco Bell

August 1997 - December 2000

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Melissa Abola Friebe

Education

Stanford University, Bachelor’s Degree

January 1993 - January 1997

Frequently Asked Questions about Melissa Abola Friebe

What is Melissa Abola Friebe email address?

Melissa Abola Friebe's primary email address is *******@tacobell.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Melissa Abola Friebe work for?

Melissa Abola Friebe is a Chief Brand Strategy Officer at Taco Bell, a company specializing in Performing Arts Companies.

Where Melissa Abola Friebe graduated from?

Melissa Abola Friebe holds a degree in Engineering, Product Design from Stanford University.

How can I directly contact Melissa Abola Friebe?

To contact Melissa Abola Friebe directly, you can use the email address *******@tacobell.com. Complete contact information is available upon registration with Muraena.

Who is Melissa Abola Friebe?

Melissa Abola Friebe is a seasoned marketing executive with over 20 years of experience at Taco Bell, where she currently serves as the Chief Brand Strategy Officer. With a Bachelor's degree in Engineering and Product Design from Stanford University, she combines technical expertise with a passion for brand development and consumer insights. Melissa is dedicated to creating impactful marketing strategies that resonate with customers and drive business growth. Her leadership style emphasizes relationship-building and fostering a culture of authenticity and innovation. Over her career, she has launched numerous successful menu initiatives, enhancing Taco Bell's relevance in modern culture. Melissa's commitment to empowering her team and inspiring the next generation of leaders sets her apart in the industry. She believes in the power of collaboration and creativity to achieve 'win-win' situations for both the company and its customers.

Melissa`s contact details

mail

*******@tacobell.com

Colleagues

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Cayden Hartman

Vice President, Brand Engagement

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Heather Mottershaw

Vice President Pipeline Innovation and Product development

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Jenny Coulston

Chief of Staff to CEO

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