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Melissa Abola Friebe
Melissa Abola Friebe
Chief Brand Strategy Officer | Taco Bell
Irvine, California, United States
Melissa Abola Friebe
Summary
Melissa Abola Friebe is a seasoned marketing executive with over 20 years of experience at Taco Bell, where she currently serves as the Chief Brand Strategy Officer. With a Bachelor's degree in Engineering and Product Design from Stanford University, she combines technical expertise with a passion for brand development and consumer insights. Melissa is dedicated to creating impactful marketing strategies that resonate with customers and drive business growth. Her leadership style emphasizes relationship-building and fostering a culture of authenticity and innovation. Over her career, she has launched numerous successful menu initiatives, enhancing Taco Bell's relevance in modern culture. Melissa's commitment to empowering her team and inspiring the next generation of leaders sets her apart in the industry. She believes in the power of collaboration and creativity to achieve 'win-win' situations for both the company and its customers.
Melissa Abola Friebe
Work Experience
Chief Brand Strategy Officer at
Taco Bell
August 2021 - Present
VP & SVP, Brand Marketing & Insights Lab at
Taco Bell
December 2016 - August 2021
VP, Insights Lab at
Taco Bell
January 2014 - January 2016
Sr. Director, Consumer Insights at
Taco Bell
January 2012 - January 2014
Sr. Director, Brand Marketing New Category Innovation at
Taco Bell
January 2008 - January 2011
Product Marketing & Innovation (Assoc. Mgr, Sr. Assoc.Mgr, Manager, Sr. Manager, Director) at
Taco Bell
January 2001 - January 2007
Analyst, Senior Analyst, Finance at
Taco Bell
August 1997 - December 2000
Melissa Abola Friebe
Education
Stanford University, Bachelor’s Degree
January 1993 - January 1997
Frequently Asked Questions about Melissa Abola Friebe
What is Melissa Abola Friebe email address?
Melissa Abola Friebe's primary email address is *******@tacobell.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Melissa Abola Friebe work for?
Melissa Abola Friebe is a Chief Brand Strategy Officer at Taco Bell, a company specializing in Performing Arts Companies.
Where Melissa Abola Friebe graduated from?
Melissa Abola Friebe holds a degree in Engineering, Product Design from Stanford University.
How can I directly contact Melissa Abola Friebe?
To contact Melissa Abola Friebe directly, you can use the email address *******@tacobell.com. Complete contact information is available upon registration with Muraena.
Who is Melissa Abola Friebe?
Melissa Abola Friebe is a seasoned marketing executive with over 20 years of experience at Taco Bell, where she currently serves as the Chief Brand Strategy Officer. With a Bachelor's degree in Engineering and Product Design from Stanford University, she combines technical expertise with a passion for brand development and consumer insights. Melissa is dedicated to creating impactful marketing strategies that resonate with customers and drive business growth. Her leadership style emphasizes relationship-building and fostering a culture of authenticity and innovation. Over her career, she has launched numerous successful menu initiatives, enhancing Taco Bell's relevance in modern culture. Melissa's commitment to empowering her team and inspiring the next generation of leaders sets her apart in the industry. She believes in the power of collaboration and creativity to achieve 'win-win' situations for both the company and its customers.
Melissa`s contact details
*******@tacobell.com
Colleagues
CIO
Vice President, Brand Engagement
Vice President Pipeline Innovation and Product development
Chief of Staff to CEO