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Melissa Burroughs

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Melissa Burroughs

Managing Director, Consumer Insights Non-Nicotine Innovation | Altria

Richmond, Virginia, United States

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Melissa Burroughs

Summary

Melissa Burroughs is an accomplished Managing Director at Altria, specializing in consumer insights innovation. With a robust background in advertising research and brand development, she has consistently driven strategic initiatives that enhance consumer engagement across various sectors. Her career spans over two decades, with significant roles in market research and consumer behavior analysis. Melissa's expertise in qualitative and quantitative research has positioned her as a thought leader in the scientific research and development services industry. She holds a Master of Arts in Sociology with a concentration in Survey Methods and Statistics from the University of Virginia, complementing her analytical capabilities. Melissa is passionate about leveraging data to inform business strategies and foster innovation. Her leadership style emphasizes collaboration and inclusivity, making her a respected figure among her peers. Outside of work, she is known for her commitment to corporate social responsibility and sustainability initiatives.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Sustainability

Innovation

Organisational experience

Corporate Experience

Melissa Burroughs

Work Experience

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Managing Director, Consumer Insights Non-Nicotine Innovation at

Altria

May 2022 - Present

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Managing Director, Consumer and Marketplace Insights - Corporate Strategy at

Altria

October 2020 - May 2022

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Senior Director of Marketing and Consumer Research at

Altria

January 2014 - October 2020

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Sr. Manager of Product Innovation (Principal Scientist) at

Altria

January 2012 - January 2014

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Manager, Brand Integrity Research and Trends at

Altria

January 2009 - January 2012

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Manager, Corporate Affairs Research at

Altria

January 2006 - January 2009

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Market Research Manager at

Royal Caribbean Group

January 2004 - January 2006

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Brand Research Manager at

Capital One Financial Corporation

January 2001 - January 2004

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Onsite Account Manager (for Capital One) at

The Directions Group

January 1999 - January 2001

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Survey Specialist II at

RTI International

January 1997 - January 1999

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Melissa Burroughs

Education

University of Virginia, Master Of Arts (M.A.)

January 1995 - January 1997

James Madison University, Bachelor Of Arts (B.A.)

January 1991 - January 1995

Frequently Asked Questions about Melissa Burroughs

What is Melissa Burroughs email address?

Melissa Burroughs's primary email address is *******************@altria.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Melissa Burroughs work for?

Melissa Burroughs is a Managing Director, Consumer Insights Non-Nicotine Innovation at Altria, a company specializing in Wood products, nec.

Where Melissa Burroughs graduated from?

Melissa Burroughs holds a degree in Sociology - Concentration In Survey Methods And Statistics from University of Virginia.

How can I directly contact Melissa Burroughs?

To contact Melissa Burroughs directly, you can use the email address *******************@altria.com. Complete contact information is available upon registration with Muraena.

Who is Melissa Burroughs?

Melissa Burroughs is an accomplished Managing Director at Altria, specializing in consumer insights innovation. With a robust background in advertising research and brand development, she has consistently driven strategic initiatives that enhance consumer engagement across various sectors. Her career spans over two decades, with significant roles in market research and consumer behavior analysis. Melissa's expertise in qualitative and quantitative research has positioned her as a thought leader in the scientific research and development services industry. She holds a Master of Arts in Sociology with a concentration in Survey Methods and Statistics from the University of Virginia, complementing her analytical capabilities. Melissa is passionate about leveraging data to inform business strategies and foster innovation. Her leadership style emphasizes collaboration and inclusivity, making her a respected figure among her peers. Outside of work, she is known for her commitment to corporate social responsibility and sustainability initiatives.

Melissa`s contact details

mail

*******************@altria.com

Colleagues

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Pete Faust

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Frankie Moffett

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Gordon Fruetel

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Greg Wilson

Vice President, Regulatory Engagement

Gregory Ray

Vice President, Altria

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Steve Callahan

Managing Director Communications

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Rich Farrell

Managing Director - Consumer and Marketplace Innovation & Insights

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