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Melissa Burroughs
Melissa Burroughs
Managing Director, Consumer Insights Non-Nicotine Innovation | Altria
Richmond, Virginia, United States
Melissa Burroughs
Summary
Melissa Burroughs is an accomplished Managing Director at Altria, specializing in consumer insights innovation. With a robust background in advertising research and brand development, she has consistently driven strategic initiatives that enhance consumer engagement across various sectors. Her career spans over two decades, with significant roles in market research and consumer behavior analysis. Melissa's expertise in qualitative and quantitative research has positioned her as a thought leader in the scientific research and development services industry. She holds a Master of Arts in Sociology with a concentration in Survey Methods and Statistics from the University of Virginia, complementing her analytical capabilities. Melissa is passionate about leveraging data to inform business strategies and foster innovation. Her leadership style emphasizes collaboration and inclusivity, making her a respected figure among her peers. Outside of work, she is known for her commitment to corporate social responsibility and sustainability initiatives.
Melissa Burroughs
Work Experience
Managing Director, Consumer Insights Non-Nicotine Innovation at
Altria
May 2022 - Present
Managing Director, Consumer and Marketplace Insights - Corporate Strategy at
Altria
October 2020 - May 2022
Senior Director of Marketing and Consumer Research at
Altria
January 2014 - October 2020
Sr. Manager of Product Innovation (Principal Scientist) at
Altria
January 2012 - January 2014
Manager, Brand Integrity Research and Trends at
Altria
January 2009 - January 2012
Manager, Corporate Affairs Research at
Altria
January 2006 - January 2009
Market Research Manager at
Royal Caribbean Group
January 2004 - January 2006
Brand Research Manager at
Capital One Financial Corporation
January 2001 - January 2004
Onsite Account Manager (for Capital One) at
The Directions Group
January 1999 - January 2001
Survey Specialist II at
RTI International
January 1997 - January 1999
Melissa Burroughs
Education
University of Virginia, Master Of Arts (M.A.)
January 1995 - January 1997
James Madison University, Bachelor Of Arts (B.A.)
January 1991 - January 1995
Frequently Asked Questions about Melissa Burroughs
What is Melissa Burroughs email address?
Melissa Burroughs's primary email address is *******************@altria.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Melissa Burroughs work for?
Melissa Burroughs is a Managing Director, Consumer Insights Non-Nicotine Innovation at Altria, a company specializing in Wood products, nec.
Where Melissa Burroughs graduated from?
Melissa Burroughs holds a degree in Sociology - Concentration In Survey Methods And Statistics from University of Virginia.
How can I directly contact Melissa Burroughs?
To contact Melissa Burroughs directly, you can use the email address *******************@altria.com. Complete contact information is available upon registration with Muraena.
Who is Melissa Burroughs?
Melissa Burroughs is an accomplished Managing Director at Altria, specializing in consumer insights innovation. With a robust background in advertising research and brand development, she has consistently driven strategic initiatives that enhance consumer engagement across various sectors. Her career spans over two decades, with significant roles in market research and consumer behavior analysis. Melissa's expertise in qualitative and quantitative research has positioned her as a thought leader in the scientific research and development services industry. She holds a Master of Arts in Sociology with a concentration in Survey Methods and Statistics from the University of Virginia, complementing her analytical capabilities. Melissa is passionate about leveraging data to inform business strategies and foster innovation. Her leadership style emphasizes collaboration and inclusivity, making her a respected figure among her peers. Outside of work, she is known for her commitment to corporate social responsibility and sustainability initiatives.
Melissa`s contact details
*******************@altria.com
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