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Melissa Charles

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Melissa Charles

Vice President - Global Nutrition Marketing & Brand Management | Amway

Grand Rapids, Michigan, United States

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Melissa Charles

Summary

Melissa Charles is a seasoned marketing executive with over 21 years of experience at Amway, where she has held various leadership roles across multiple regions, including North America and Japan. Currently serving as Vice President of Global Nutrition Marketing & Brand Management, she has successfully launched innovative programs and products that have significantly impacted the company's brand strategy and consumer engagement. Her expertise spans advertising, business planning, and market research, allowing her to lead cross-functional teams effectively. Melissa's ability to simplify complex scientific concepts into compelling marketing narratives has been a key driver in her career. She is passionate about health and wellness, focusing on nutrition and personal care, and is dedicated to promoting holistic wellbeing. With a strong educational background in communications and public relations, she combines strategic insight with creative vision to drive brand success.

General

Specialist

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Melissa Charles

Work Experience

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Vice President - Global Nutrition Marketing & Brand Management at

Amway

February 2023 - Present

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Director - Go To Market (GTM) Experiences (Amway North America) at

Amway

July 2021 - February 2023

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Head of Marketing - New Ventures & Innovation (Accelerators & Incubators) at

Amway

January 2020 - July 2021

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Sr. Brand Manager - Nutrition Marketing (Corporate/Global HQ) at

Amway

July 2018 - January 2020

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Manager - Marketing, Brand Strategy (Japan - Expat Assignment) at

Amway

July 2016 - July 2018

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Brand Manager - Beauty & Personal Care Marketing (Corporate/Global HQ) at

Amway

October 2013 - July 2016

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Brand Manager - Beauty Marketing (North America) at

Amway

January 2012 - October 2013

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Corporate Strategist (North America) at

Amway

March 2010 - January 2012

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Brand Manager - Health Marketing (North America) at

Amway

January 2005 - April 2010

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Communications Specialist (Corporate/Global HQ) at

Amway

January 2003 - January 2005

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Public Relations Intern (North America) at

Amway

May 2002 - January 2003

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Public Relations Director at

Newquist Chiropractic

January 1999 - January 2002

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Melissa Charles

Education

Grand Valley State University, Master's Degree

January 2003 - January 2005

Grand Valley State University, Bachelor's Degree

January 2001 - January 2003

Michigan State University

January 2000 - January 2001

East Kentwood High School

Frequently Asked Questions about Melissa Charles

What is Melissa Charles email address?

Melissa Charles's primary email address is ***************@amwayglobal.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Melissa Charles work for?

Melissa Charles is a Vice President - Global Nutrition Marketing & Brand Management at Amway, a company specializing in Other Miscellaneous Manufacturing.

Where Melissa Charles graduated from?

Melissa Charles holds a degree in Communications from Grand Valley State University.

How can I directly contact Melissa Charles?

To contact Melissa Charles directly, you can use the email address ***************@amwayglobal.com. Complete contact information is available upon registration with Muraena.

Who is Melissa Charles?

Melissa Charles is a seasoned marketing executive with over 21 years of experience at Amway, where she has held various leadership roles across multiple regions, including North America and Japan. Currently serving as Vice President of Global Nutrition Marketing & Brand Management, she has successfully launched innovative programs and products that have significantly impacted the company's brand strategy and consumer engagement. Her expertise spans advertising, business planning, and market research, allowing her to lead cross-functional teams effectively. Melissa's ability to simplify complex scientific concepts into compelling marketing narratives has been a key driver in her career. She is passionate about health and wellness, focusing on nutrition and personal care, and is dedicated to promoting holistic wellbeing. With a strong educational background in communications and public relations, she combines strategic insight with creative vision to drive brand success.

Melissa`s contact details

mail

***************@amwayglobal.com

***************@amway.com

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