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Melissa Gilreath
Melissa Gilreath
Vice President, Marketing | TruRoots Company
Boston, Massachusetts, United States
Melissa Gilreath
Summary
Melissa Gilreath is a seasoned marketing executive with over 15 years of experience in developing and executing innovative marketing strategies for consumer brands. Currently serving as Vice President of Marketing at TruRoots, she leads brand positioning and management for a portfolio of juice and organic grain products. Her expertise spans various areas including brand management, digital marketing, and consumer insights, which have consistently driven revenue growth and consumer engagement. Melissa possesses a strong ability to adapt to changing market dynamics and is skilled at fostering collaboration across cross-functional teams. She has a proven track record of launching successful marketing campaigns that resonate with target audiences. With a background in public relations and corporate communications, she understands the importance of storytelling in brand building. Melissa is passionate about product innovation and is always looking for new ways to enhance consumer experiences.
Melissa Gilreath
Work Experience
Vice President, Marketing at
TruRoots Company
July 2023 - Present
Head of Growth Marketing, Beverages at
TruRoots Company
January 2023 - July 2023
Director of Brand Management | Associate Marketing Director | Senior Brand Manager at
New England Coffee Company
July 2015 - November 2022
Senior Marketing Manager at
HP Hood LLC
March 2011 - July 2015
Marketing Manager at
HP Hood LLC
January 2007 - February 2011
Marketing Services Manager at
HP Hood LLC
September 2005 - January 2007
Public Relations Manager at
HP Hood LLC
November 2002 - September 2005
Senior Corporate Communications Specialist at
Color Kinetics
February 2000 - November 2002
Account Executive at
Accent Communications
January 1998 - January 2000
Jr. Account Executive at
Mcdougall Associates
January 1997 - January 1998
Melissa Gilreath
Education
Framingham State University, Ba
January 1997
Frequently Asked Questions about Melissa Gilreath
What company does Melissa Gilreath work for?
Melissa Gilreath is a Vice President, Marketing at TruRoots Company, a company specializing in Food preparations, nec.
Where Melissa Gilreath graduated from?
Melissa Gilreath holds a degree in Communication Arts from Framingham State University.
Who is Melissa Gilreath?
Melissa Gilreath is a seasoned marketing executive with over 15 years of experience in developing and executing innovative marketing strategies for consumer brands. Currently serving as Vice President of Marketing at TruRoots, she leads brand positioning and management for a portfolio of juice and organic grain products. Her expertise spans various areas including brand management, digital marketing, and consumer insights, which have consistently driven revenue growth and consumer engagement. Melissa possesses a strong ability to adapt to changing market dynamics and is skilled at fostering collaboration across cross-functional teams. She has a proven track record of launching successful marketing campaigns that resonate with target audiences. With a background in public relations and corporate communications, she understands the importance of storytelling in brand building. Melissa is passionate about product innovation and is always looking for new ways to enhance consumer experiences.
Melissa`s contact details