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Melissa Gilreath

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Melissa Gilreath

Vice President, Marketing | TruRoots Company

Boston, Massachusetts, United States

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Melissa Gilreath

Summary

Melissa Gilreath is a seasoned marketing executive with over 15 years of experience in developing and executing innovative marketing strategies for consumer brands. Currently serving as Vice President of Marketing at TruRoots, she leads brand positioning and management for a portfolio of juice and organic grain products. Her expertise spans various areas including brand management, digital marketing, and consumer insights, which have consistently driven revenue growth and consumer engagement. Melissa possesses a strong ability to adapt to changing market dynamics and is skilled at fostering collaboration across cross-functional teams. She has a proven track record of launching successful marketing campaigns that resonate with target audiences. With a background in public relations and corporate communications, she understands the importance of storytelling in brand building. Melissa is passionate about product innovation and is always looking for new ways to enhance consumer experiences.

General

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Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Leadership Development

Innovation

Organisational experience

Corporate Experience

Melissa Gilreath

Work Experience

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Vice President, Marketing at

TruRoots Company

July 2023 - Present

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Head of Growth Marketing, Beverages at

TruRoots Company

January 2023 - July 2023

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Director of Brand Management | Associate Marketing Director | Senior Brand Manager at

New England Coffee Company

July 2015 - November 2022

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Senior Marketing Manager at

HP Hood LLC

March 2011 - July 2015

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Marketing Manager at

HP Hood LLC

January 2007 - February 2011

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Marketing Services Manager at

HP Hood LLC

September 2005 - January 2007

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Public Relations Manager at

HP Hood LLC

November 2002 - September 2005

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Senior Corporate Communications Specialist at

Color Kinetics

February 2000 - November 2002

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Account Executive at

Accent Communications

January 1998 - January 2000

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Jr. Account Executive at

Mcdougall Associates

January 1997 - January 1998

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Melissa Gilreath

Education

Frequently Asked Questions about Melissa Gilreath

What company does Melissa Gilreath work for?

Melissa Gilreath is a Vice President, Marketing at TruRoots Company, a company specializing in Food preparations, nec.

Where Melissa Gilreath graduated from?

Melissa Gilreath holds a degree in Communication Arts from Framingham State University.

Who is Melissa Gilreath?

Melissa Gilreath is a seasoned marketing executive with over 15 years of experience in developing and executing innovative marketing strategies for consumer brands. Currently serving as Vice President of Marketing at TruRoots, she leads brand positioning and management for a portfolio of juice and organic grain products. Her expertise spans various areas including brand management, digital marketing, and consumer insights, which have consistently driven revenue growth and consumer engagement. Melissa possesses a strong ability to adapt to changing market dynamics and is skilled at fostering collaboration across cross-functional teams. She has a proven track record of launching successful marketing campaigns that resonate with target audiences. With a background in public relations and corporate communications, she understands the importance of storytelling in brand building. Melissa is passionate about product innovation and is always looking for new ways to enhance consumer experiences.

Melissa`s contact details

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