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Melissa Kofroth

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Melissa Kofroth

Vice President, ABM, Content, Digital | WorkForce Software

United States

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Melissa Kofroth

Summary

Melissa Kofroth is a seasoned marketing executive with extensive experience in account-based marketing, digital strategy, and content creation, particularly within the SaaS industry. As Vice President of Marketing at WorkForce Software, she leads innovative, data-driven marketing strategies aimed at enhancing customer engagement and brand advocacy. Her career spans over three decades, showcasing her ability to adapt and thrive in various marketing roles across notable companies like Coupa Software and Dun & Bradstreet. Melissa is passionate about developing scalable go-to-market programs that connect brands with their customers effectively. She holds a B.S. in Marketing from Juniata College and has a proven track record in driving growth and managing cross-functional teams. Her leadership style emphasizes collaboration and creativity, making her a respected figure in the marketing community.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Melissa Kofroth

Work Experience

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Vice President, ABM, Content, Digital at

WorkForce Software

April 2021 - Present

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Senior Director, Supply Chain Product & Strategic Marketing at

COUPA SOFTWARE (PTY) LTD

January 2021 - April 2021

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Senior Director Content, Integrated, & Account-Based Marketing Strategy at

Llamasoft, Inc.

May 2020 - January 2021

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Senior Director, Product Marketing at

Llamasoft, Inc.

April 2019 - May 2020

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Senior Director, Integrated Marketing, Master Data Solutions at

Dun And Bradstreet

July 2018 - April 2019

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Director, Partner Content Marketing at

Dun And Bradstreet

November 2015 - July 2018

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Senior Director, Product and Alliances Marketing at

INTTRA

October 2012 - August 2015

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Senior Program Director, Strategic Alliances at

Dun And Bradstreet

February 2012 - October 2012

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Senior Product Marketing Director, D&B Supply Management Solutions at

Dun And Bradstreet

March 2009 - January 2012

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Vice President, Client Operations at

Tmx Communications

June 2008 - March 2009

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Senior Product Management Director, D&B Supply Management Solutions at

Dun And Bradstreet

July 1989 - May 2008

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Melissa Kofroth

Education

Juniata College, B.S.

January 1984 - January 1988

Frequently Asked Questions about Melissa Kofroth

What is Melissa Kofroth email address?

Melissa Kofroth's primary email address is ********@workforcesoftware.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Melissa Kofroth work for?

Melissa Kofroth is a Vice President, ABM, Content, Digital at WorkForce Software, a company specializing in Prepackaged software.

Where Melissa Kofroth graduated from?

Melissa Kofroth holds a degree in Marketing from Juniata College.

How can I directly contact Melissa Kofroth?

To contact Melissa Kofroth directly, you can use the email address ********@workforcesoftware.com. Complete contact information is available upon registration with Muraena.

Who is Melissa Kofroth?

Melissa Kofroth is a seasoned marketing executive with extensive experience in account-based marketing, digital strategy, and content creation, particularly within the SaaS industry. As Vice President of Marketing at WorkForce Software, she leads innovative, data-driven marketing strategies aimed at enhancing customer engagement and brand advocacy. Her career spans over three decades, showcasing her ability to adapt and thrive in various marketing roles across notable companies like Coupa Software and Dun & Bradstreet. Melissa is passionate about developing scalable go-to-market programs that connect brands with their customers effectively. She holds a B.S. in Marketing from Juniata College and has a proven track record in driving growth and managing cross-functional teams. Her leadership style emphasizes collaboration and creativity, making her a respected figure in the marketing community.

Melissa`s contact details

mail

********@workforcesoftware.com

********@coupa.com

Colleagues

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Ewan Speirs

SVP Strategic Marketing

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Sandra Moran

Chief Marketing & Customer Experience Officer

Joseph Frikker

Chief Software Architect

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Tony Jenkins

Senior Vice President - Global Delivery Services

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Brandon Meche

Senior Vice President of Global Sales

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Brent Colescott Ed

Vice President, Learning and Development

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Kevin Haus

Vice President of Global Alliances

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Brett Walker

Senior Vice President » Global Channels

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