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Melissa Kofroth
Melissa Kofroth
Vice President, ABM, Content, Digital | WorkForce Software
United States
Melissa Kofroth
Summary
Melissa Kofroth is a seasoned marketing executive with extensive experience in account-based marketing, digital strategy, and content creation, particularly within the SaaS industry. As Vice President of Marketing at WorkForce Software, she leads innovative, data-driven marketing strategies aimed at enhancing customer engagement and brand advocacy. Her career spans over three decades, showcasing her ability to adapt and thrive in various marketing roles across notable companies like Coupa Software and Dun & Bradstreet. Melissa is passionate about developing scalable go-to-market programs that connect brands with their customers effectively. She holds a B.S. in Marketing from Juniata College and has a proven track record in driving growth and managing cross-functional teams. Her leadership style emphasizes collaboration and creativity, making her a respected figure in the marketing community.
Melissa Kofroth
Work Experience
Vice President, ABM, Content, Digital at
WorkForce Software
April 2021 - Present
Senior Director, Supply Chain Product & Strategic Marketing at
COUPA SOFTWARE (PTY) LTD
January 2021 - April 2021
Senior Director Content, Integrated, & Account-Based Marketing Strategy at
Llamasoft, Inc.
May 2020 - January 2021
Senior Director, Product Marketing at
Llamasoft, Inc.
April 2019 - May 2020
Senior Director, Integrated Marketing, Master Data Solutions at
Dun And Bradstreet
July 2018 - April 2019
Director, Partner Content Marketing at
Dun And Bradstreet
November 2015 - July 2018
Senior Director, Product and Alliances Marketing at
INTTRA
October 2012 - August 2015
Senior Program Director, Strategic Alliances at
Dun And Bradstreet
February 2012 - October 2012
Senior Product Marketing Director, D&B Supply Management Solutions at
Dun And Bradstreet
March 2009 - January 2012
Vice President, Client Operations at
Tmx Communications
June 2008 - March 2009
Senior Product Management Director, D&B Supply Management Solutions at
Dun And Bradstreet
July 1989 - May 2008
Melissa Kofroth
Education
Juniata College, B.S.
January 1984 - January 1988
Frequently Asked Questions about Melissa Kofroth
What is Melissa Kofroth email address?
Melissa Kofroth's primary email address is ********@workforcesoftware.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Melissa Kofroth work for?
Melissa Kofroth is a Vice President, ABM, Content, Digital at WorkForce Software, a company specializing in Prepackaged software.
Where Melissa Kofroth graduated from?
Melissa Kofroth holds a degree in Marketing from Juniata College.
How can I directly contact Melissa Kofroth?
To contact Melissa Kofroth directly, you can use the email address ********@workforcesoftware.com. Complete contact information is available upon registration with Muraena.
Who is Melissa Kofroth?
Melissa Kofroth is a seasoned marketing executive with extensive experience in account-based marketing, digital strategy, and content creation, particularly within the SaaS industry. As Vice President of Marketing at WorkForce Software, she leads innovative, data-driven marketing strategies aimed at enhancing customer engagement and brand advocacy. Her career spans over three decades, showcasing her ability to adapt and thrive in various marketing roles across notable companies like Coupa Software and Dun & Bradstreet. Melissa is passionate about developing scalable go-to-market programs that connect brands with their customers effectively. She holds a B.S. in Marketing from Juniata College and has a proven track record in driving growth and managing cross-functional teams. Her leadership style emphasizes collaboration and creativity, making her a respected figure in the marketing community.
Melissa`s contact details
********@workforcesoftware.com
********@coupa.com
Colleagues
SVP Strategic Marketing
Chief Marketing & Customer Experience Officer
Chief Software Architect
CFO
Senior Vice President - Global Delivery Services
Senior Vice President of Global Sales
Vice President, Learning and Development
Vice President of Global Alliances
Senior Vice President » Global Channels