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Melissa Larkins

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Melissa Larkins

Lead Marketing Consultant, VP, Enterprise Brand Strategy & Management | Wells Fargo

United States

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Melissa Larkins

Summary

Melissa Larkins is a seasoned Brand and Marketing Strategist with extensive experience in the financial services and healthcare sectors. Currently serving as Lead Marketing Consultant at Wells Fargo, she excels in crafting data-driven marketing strategies that enhance brand reputation and foster customer engagement. Her background spans various marketing roles where she has successfully managed multi-million dollar budgets and led cross-functional teams to deliver impactful marketing campaigns. With a strong focus on integrated marketing and brand management, Melissa is passionate about storytelling and creating meaningful connections between brands and their audiences. She is committed to continuous learning and innovation in the ever-evolving marketing landscape. Melissa holds a B.B.A. in Marketing from Iowa State University, reflecting her solid academic foundation in the field.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Melissa Larkins

Work Experience

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Lead Marketing Consultant, VP, Enterprise Brand Strategy & Management at

Wells Fargo

October 2019 - Present

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Marketing Program Manager, AVP, Employee Segment Marketing at

Wells Fargo

April 2018 - October 2019

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Marketing Program Manager, Integrated Marketing Operations at

Wells Fargo

November 2017 - April 2018

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Marketing Program Manager, Home Lending Marketing at

Wells Fargo

January 2012 - October 2017

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Owner at

Insight Marketing

January 2011 - April 2014

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Marketing Manager at

Briggs Healthcare

August 2008 - December 2010

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Account Supervisor at

Anthologic

January 2005 - January 2007

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Melissa Larkins

Education

Frequently Asked Questions about Melissa Larkins

What is Melissa Larkins email address?

Melissa Larkins's primary email address is ***************@wellsfargo.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Melissa Larkins work for?

Melissa Larkins is a Lead Marketing Consultant, VP, Enterprise Brand Strategy & Management at Wells Fargo, a company specializing in National commercial banks.

Where Melissa Larkins graduated from?

Melissa Larkins holds a degree in Marketing from Iowa State University.

How can I directly contact Melissa Larkins?

To contact Melissa Larkins directly, you can use the email address ***************@wellsfargo.com. Complete contact information is available upon registration with Muraena.

Who is Melissa Larkins?

Melissa Larkins is a seasoned Brand and Marketing Strategist with extensive experience in the financial services and healthcare sectors. Currently serving as Lead Marketing Consultant at Wells Fargo, she excels in crafting data-driven marketing strategies that enhance brand reputation and foster customer engagement. Her background spans various marketing roles where she has successfully managed multi-million dollar budgets and led cross-functional teams to deliver impactful marketing campaigns. With a strong focus on integrated marketing and brand management, Melissa is passionate about storytelling and creating meaningful connections between brands and their audiences. She is committed to continuous learning and innovation in the ever-evolving marketing landscape. Melissa holds a B.B.A. in Marketing from Iowa State University, reflecting her solid academic foundation in the field.

Melissa`s contact details

mail

***************@wellsfargo.com

Colleagues

Crcm Ryan Haselby

Compliance Officer, VP

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Ryan Minguillan

Vice President | Business Execution Consultant

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Ryan Pavel

Vice President Relationship Manager, Financial Institutions Group, Wells Fargo Bank

Ryan Sansavera

Senior Vice President

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Nicole Scheidnes

SVP, Operational Risk Director

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Nicole Cassidy

Executive Director, Senior Lead Communications Consultant

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Nidia Gonzalez

Vice President, Emerging Talent Program Manager

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Nihar Swain

Vice President, Analytics, Global Delivery Enablement

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Nichole Stephens

Senior Business Execution Consultant - Regulatory Relations

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Nilanjana Dutt

SVP, Credit Risk Management, Auto Transformation Risk

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