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Melissa Mckay

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Melissa Mckay

Vice President | Booyah Advertising

United States

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Melissa Mckay

Summary

Melissa Mckay is a seasoned Data Targeted Media Executive with extensive expertise in brand and performance marketing. Currently serving as Vice President at Booyah Advertising, she has a robust background in digital strategy, media buying, and management across diverse industries including financial services, eCommerce, and technology. With a strong focus on both paid and organic media, Melissa has successfully led campaigns that leverage innovative advertising techniques such as programmatic media buying and social media marketing. Her leadership experience includes mentoring teams and shaping strategic direction, ensuring best practices in digital advertising. Melissa's academic foundation in Integrated Marketing Communications complements her professional journey, driving her passion for effective marketing solutions. She is known for her analytical approach, consistently optimizing campaigns based on data insights. Outside of work, she is likely to be interested in the evolving landscape of digital media and the role of technology in marketing.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Startup Experience

Melissa Mckay

Work Experience

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Vice President at

Booyah Advertising

November 2022 - Present

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Director of User Acquisition and Paid Media at

Ibotta

September 2021 - November 2022

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Director of Media at

Booyah Advertising

January 2018 - September 2021

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Senior Media Planner at

Booyah Advertising

January 2015 - December 2017

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Client Services Manager at

IMM - Ideas Made Measurable

September 2013 - September 2014

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Digital Media Supervisor at

Starcom

April 2013 - September 2013

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Media Associate at

Starcom

June 2010 - March 2013

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Marketing Intern at

Noodles & Company

August 2009 - May 2010

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Web Marketing Intern at

DC Interactive Group

May 2009 - August 2009

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Intern at

Filtration Group

January 2006 - January 2008

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Melissa Mckay

Education

Illinois State University, Bs

January 2006 - January 2010

Frequently Asked Questions about Melissa Mckay

What is Melissa Mckay email address?

Melissa Mckay's primary email address is *************@ibotta.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Melissa Mckay work for?

Melissa Mckay is a Vice President at Booyah Advertising, a company specializing in Management, Scientific, & Technical Consulting Services.

Where Melissa Mckay graduated from?

Melissa Mckay holds a degree in Integrated Marketing Communications; Minor In Management from Illinois State University.

How can I directly contact Melissa Mckay?

To contact Melissa Mckay directly, you can use the email address *************@ibotta.com. Complete contact information is available upon registration with Muraena.

Who is Melissa Mckay?

Melissa Mckay is a seasoned Data Targeted Media Executive with extensive expertise in brand and performance marketing. Currently serving as Vice President at Booyah Advertising, she has a robust background in digital strategy, media buying, and management across diverse industries including financial services, eCommerce, and technology. With a strong focus on both paid and organic media, Melissa has successfully led campaigns that leverage innovative advertising techniques such as programmatic media buying and social media marketing. Her leadership experience includes mentoring teams and shaping strategic direction, ensuring best practices in digital advertising. Melissa's academic foundation in Integrated Marketing Communications complements her professional journey, driving her passion for effective marketing solutions. She is known for her analytical approach, consistently optimizing campaigns based on data insights. Outside of work, she is likely to be interested in the evolving landscape of digital media and the role of technology in marketing.

Melissa`s contact details

mail

*************@ibotta.com

*******@booyahadvertising.com

Colleagues

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Katie Holdsworth

Chief Operating Officer

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Kaitlin Williams

Vice President

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Bailey Mulherin

VP of Media

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Dan Gallagher

Chief Strategy Officer, Digital Paid Media

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Lynn Fowler

VP of Search

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John H

Vice President

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Alex Namatevs

Vice President

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