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Melissa Mckay
Melissa Mckay
Vice President | Booyah Advertising
United States
Melissa Mckay
Summary
Melissa Mckay is a seasoned Data Targeted Media Executive with extensive expertise in brand and performance marketing. Currently serving as Vice President at Booyah Advertising, she has a robust background in digital strategy, media buying, and management across diverse industries including financial services, eCommerce, and technology. With a strong focus on both paid and organic media, Melissa has successfully led campaigns that leverage innovative advertising techniques such as programmatic media buying and social media marketing. Her leadership experience includes mentoring teams and shaping strategic direction, ensuring best practices in digital advertising. Melissa's academic foundation in Integrated Marketing Communications complements her professional journey, driving her passion for effective marketing solutions. She is known for her analytical approach, consistently optimizing campaigns based on data insights. Outside of work, she is likely to be interested in the evolving landscape of digital media and the role of technology in marketing.
Melissa Mckay
Work Experience
Vice President at
Booyah Advertising
November 2022 - Present
Director of User Acquisition and Paid Media at
Ibotta
September 2021 - November 2022
Director of Media at
Booyah Advertising
January 2018 - September 2021
Senior Media Planner at
Booyah Advertising
January 2015 - December 2017
Client Services Manager at
IMM - Ideas Made Measurable
September 2013 - September 2014
Digital Media Supervisor at
Starcom
April 2013 - September 2013
Media Associate at
Starcom
June 2010 - March 2013
Marketing Intern at
Noodles & Company
August 2009 - May 2010
Web Marketing Intern at
DC Interactive Group
May 2009 - August 2009
Intern at
Filtration Group
January 2006 - January 2008
Melissa Mckay
Education
January 2006 - January 2010
Frequently Asked Questions about Melissa Mckay
What is Melissa Mckay email address?
Melissa Mckay's primary email address is *************@ibotta.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Melissa Mckay work for?
Melissa Mckay is a Vice President at Booyah Advertising, a company specializing in Management, Scientific, & Technical Consulting Services.
Where Melissa Mckay graduated from?
Melissa Mckay holds a degree in Integrated Marketing Communications; Minor In Management from Illinois State University.
How can I directly contact Melissa Mckay?
To contact Melissa Mckay directly, you can use the email address *************@ibotta.com. Complete contact information is available upon registration with Muraena.
Who is Melissa Mckay?
Melissa Mckay is a seasoned Data Targeted Media Executive with extensive expertise in brand and performance marketing. Currently serving as Vice President at Booyah Advertising, she has a robust background in digital strategy, media buying, and management across diverse industries including financial services, eCommerce, and technology. With a strong focus on both paid and organic media, Melissa has successfully led campaigns that leverage innovative advertising techniques such as programmatic media buying and social media marketing. Her leadership experience includes mentoring teams and shaping strategic direction, ensuring best practices in digital advertising. Melissa's academic foundation in Integrated Marketing Communications complements her professional journey, driving her passion for effective marketing solutions. She is known for her analytical approach, consistently optimizing campaigns based on data insights. Outside of work, she is likely to be interested in the evolving landscape of digital media and the role of technology in marketing.
Melissa`s contact details
*************@ibotta.com
*******@booyahadvertising.com
Colleagues
Owner
Chief Operating Officer
Vice President
VP of Media
Chief Strategy Officer, Digital Paid Media
VP of Search
Vice President
Vice President