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Melissa Proctor

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Melissa Proctor

Executive Vice President & Chief Marketing Officer | Atlanta Hawks

Atlanta, Georgia, United States

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Melissa Proctor

Summary

Melissa Proctor is a highly accomplished Chief Marketing Officer at the Atlanta Hawks and State Farm Arena, bringing over 15 years of diverse experience in brand strategy, marketing, and creative direction within the entertainment and sports industries. Her career is marked by a strong ability to lead teams and cultivate a positive work culture that drives creativity and business results. Melissa is not only adept at navigating the complexities of brand management but also excels in developing innovative strategies that resonate with audiences. An accomplished author, she penned 'From Ball Girl to CMO,' showcasing her journey and insights in the marketing realm. Her background includes a rich mix of roles at Turner Broadcasting and hands-on experience in basketball operations with the Miami Heat. Melissa's expertise encompasses a wide range of marketing disciplines, making her a versatile leader in the spectator sports industry.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Leadership Development

Innovation

Organisational experience

Corporate Experience

Non-Profit Experience

Melissa Proctor

Work Experience

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Executive Vice President & Chief Marketing Officer at

Atlanta Hawks

March 2016 - Present

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Class of 2023 at

Leadership Atlanta

August 2022 - April 2023

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SVP, Strategy at

Atlanta Hawks

August 2015 - March 2016

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VP, Brand Strategy at

Atlanta Hawks

September 2014 - August 2015

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VP, Brand Marketing & Content at upwave at

WARNER BROS (TRANSATLANTIC) FRANCE

October 2012 - June 2014

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Sr. Director, Strategy Development - Cartoon Network & Adult Swim at

WARNER BROS (TRANSATLANTIC) FRANCE

June 2011 - October 2012

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Director, Insights & Inspiration - Turner Media Group at

WARNER BROS (TRANSATLANTIC) FRANCE

January 2010 - June 2011

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Senior Manager, Brand Development at

TURNER ENTERTAINMENT LTD

January 2007 - January 2010

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Creative Consultant at

Evolution Mmm

May 2005 - December 2009

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Adjunct Professor at

Portfolio Center

July 2007 - December 2009

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On-Air Graphics Producer at

WARNER BROS (TRANSATLANTIC) FRANCE

January 2005 - January 2007

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Corporate Responsibility, Intern at

Turner Broadcasting

January 2005 - January 2006

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Turner Trainee Team (t3) Intern - TNT Marketing at

WARNER BROS (TRANSATLANTIC) FRANCE

July 2002 - November 2003

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Basketball Operations, Intern at

Miami HEAT

January 1996 - January 2002

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Melissa Proctor

Education

Central Saint Martin's College of art and design, Ma Design Studies

January 2004 - January 2005

Wake Forest University, Ba

January 1998 - January 2002

Design and Architecture Senior High School

January 1994 - January 1998

Frequently Asked Questions about Melissa Proctor

What is Melissa Proctor email address?

Melissa Proctor's primary email address is ***************@hawks.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Melissa Proctor work for?

Melissa Proctor is a Executive Vice President & Chief Marketing Officer at Atlanta Hawks, a company specializing in Spectator Sports.

Where Melissa Proctor graduated from?

Melissa Proctor holds a degree in Branding/Marketing from Central Saint Martin's College of art and design.

How can I directly contact Melissa Proctor?

To contact Melissa Proctor directly, you can use the email address ***************@hawks.com. Complete contact information is available upon registration with Muraena.

Who is Melissa Proctor?

Melissa Proctor is a highly accomplished Chief Marketing Officer at the Atlanta Hawks and State Farm Arena, bringing over 15 years of diverse experience in brand strategy, marketing, and creative direction within the entertainment and sports industries. Her career is marked by a strong ability to lead teams and cultivate a positive work culture that drives creativity and business results. Melissa is not only adept at navigating the complexities of brand management but also excels in developing innovative strategies that resonate with audiences. An accomplished author, she penned 'From Ball Girl to CMO,' showcasing her journey and insights in the marketing realm. Her background includes a rich mix of roles at Turner Broadcasting and hands-on experience in basketball operations with the Miami Heat. Melissa's expertise encompasses a wide range of marketing disciplines, making her a versatile leader in the spectator sports industry.

Melissa`s contact details

mail

***************@hawks.com

**************@turner.com

Colleagues

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Gilda Carlysle

Vice President of Ticket Operations

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Brandi Burton

Vice President, Event Strategy and Experience

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Haki Turner

Chief Security Officer

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Michelle Leftwich

VP, Salary Cap Administration

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Levetta Futrell

Vice President, Entertainment Industry Relations

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Stacey Belding

VP, Owner and Specialty Services

Eric Platte

Sports Business Advisory Board Member

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Melissa Silberman

Vice President, Partnership Development & Insights

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Andrew Saltzman

President, Business Enterprise & Chief Commercial Officer

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Chris Holdsworth

Vice President, Project Management Office (PMO)

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