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Melissa Proctor
Melissa Proctor
Executive Vice President & Chief Marketing Officer | Atlanta Hawks
Atlanta, Georgia, United States
Melissa Proctor
Summary
Melissa Proctor is a highly accomplished Chief Marketing Officer at the Atlanta Hawks and State Farm Arena, bringing over 15 years of diverse experience in brand strategy, marketing, and creative direction within the entertainment and sports industries. Her career is marked by a strong ability to lead teams and cultivate a positive work culture that drives creativity and business results. Melissa is not only adept at navigating the complexities of brand management but also excels in developing innovative strategies that resonate with audiences. An accomplished author, she penned 'From Ball Girl to CMO,' showcasing her journey and insights in the marketing realm. Her background includes a rich mix of roles at Turner Broadcasting and hands-on experience in basketball operations with the Miami Heat. Melissa's expertise encompasses a wide range of marketing disciplines, making her a versatile leader in the spectator sports industry.
Melissa Proctor
Work Experience
Executive Vice President & Chief Marketing Officer at
Atlanta Hawks
March 2016 - Present
Class of 2023 at
Leadership Atlanta
August 2022 - April 2023
SVP, Strategy at
Atlanta Hawks
August 2015 - March 2016
VP, Brand Strategy at
Atlanta Hawks
September 2014 - August 2015
VP, Brand Marketing & Content at upwave at
WARNER BROS (TRANSATLANTIC) FRANCE
October 2012 - June 2014
Sr. Director, Strategy Development - Cartoon Network & Adult Swim at
WARNER BROS (TRANSATLANTIC) FRANCE
June 2011 - October 2012
Director, Insights & Inspiration - Turner Media Group at
WARNER BROS (TRANSATLANTIC) FRANCE
January 2010 - June 2011
Senior Manager, Brand Development at
TURNER ENTERTAINMENT LTD
January 2007 - January 2010
Creative Consultant at
Evolution Mmm
May 2005 - December 2009
Adjunct Professor at
Portfolio Center
July 2007 - December 2009
On-Air Graphics Producer at
WARNER BROS (TRANSATLANTIC) FRANCE
January 2005 - January 2007
Corporate Responsibility, Intern at
Turner Broadcasting
January 2005 - January 2006
Turner Trainee Team (t3) Intern - TNT Marketing at
WARNER BROS (TRANSATLANTIC) FRANCE
July 2002 - November 2003
Basketball Operations, Intern at
Miami HEAT
January 1996 - January 2002
Melissa Proctor
Education
Central Saint Martin's College of art and design, Ma Design Studies
January 2004 - January 2005
January 1998 - January 2002
Design and Architecture Senior High School
January 1994 - January 1998
Frequently Asked Questions about Melissa Proctor
What is Melissa Proctor email address?
Melissa Proctor's primary email address is ***************@hawks.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Melissa Proctor work for?
Melissa Proctor is a Executive Vice President & Chief Marketing Officer at Atlanta Hawks, a company specializing in Spectator Sports.
Where Melissa Proctor graduated from?
Melissa Proctor holds a degree in Branding/Marketing from Central Saint Martin's College of art and design.
How can I directly contact Melissa Proctor?
To contact Melissa Proctor directly, you can use the email address ***************@hawks.com. Complete contact information is available upon registration with Muraena.
Who is Melissa Proctor?
Melissa Proctor is a highly accomplished Chief Marketing Officer at the Atlanta Hawks and State Farm Arena, bringing over 15 years of diverse experience in brand strategy, marketing, and creative direction within the entertainment and sports industries. Her career is marked by a strong ability to lead teams and cultivate a positive work culture that drives creativity and business results. Melissa is not only adept at navigating the complexities of brand management but also excels in developing innovative strategies that resonate with audiences. An accomplished author, she penned 'From Ball Girl to CMO,' showcasing her journey and insights in the marketing realm. Her background includes a rich mix of roles at Turner Broadcasting and hands-on experience in basketball operations with the Miami Heat. Melissa's expertise encompasses a wide range of marketing disciplines, making her a versatile leader in the spectator sports industry.
Melissa`s contact details
***************@hawks.com
**************@turner.com
Colleagues
Vice President of Ticket Operations
Vice President, Event Strategy and Experience
Chief Security Officer
VP, Salary Cap Administration
Vice President, Entertainment Industry Relations
VP, Owner and Specialty Services
Sports Business Advisory Board Member
Vice President, Partnership Development & Insights
President, Business Enterprise & Chief Commercial Officer
Vice President, Project Management Office (PMO)