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Melissa Roach
Melissa Roach
VP, Media Planning & Reporting | Cadent
Upper Providence Township, Pennsylvania, United States
Melissa Roach
Summary
Melissa Roach is a seasoned media professional with extensive experience in television broadcasting and media planning. Currently serving as the VP of Media Planning & Reporting at Cadent, she has a proven track record of leadership in network operations and media strategy. With a background in communication and a specialization in radio and television, she has honed her skills in various roles within the media industry, including sales and marketing. Melissa holds a Graduate Certificate in Organizational Development and Change from Penn State University, which complements her practical experience with a strong theoretical foundation. Known for her adaptability in a rapidly changing media landscape, she thrives in dynamic environments where innovation and strategic thinking are paramount. Melissa is passionate about leveraging new media technologies to enhance audience engagement and drive business results. Her dedication to professional growth is evident in her continuous pursuit of knowledge and leadership development opportunities.
Melissa Roach
Work Experience
VP, Media Planning & Reporting at
Cadent
January 2021 - Present
Senior Director, Network Operations at
Cadent
January 2020 - January 2021
Director, Network Operations at
Cadent
July 2018 - January 2020
Manager, Pricing & Planning at
Cadent
March 2017 - July 2018
Senior Media Planner at
Cadent
July 2016 - March 2017
Media Planner at
Cadent
January 2015 - March 2017
Sales Assistant at
Ben Fm Greater Media Philadelphia
January 2014 - January 2015
Sales And Marketing Assistant 1210 WPHT at
CBS Radio
October 2012 - January 2014
Server at
Pj Whelihans
May 2010 - November 2012
Promotions Assistant/Cluster Street Team at
CBS Radio
April 2011 - October 2012
Melissa Roach
Education
Penn State University, Graduate Certificate
January 2019 - January 2020
Monmouth University, Bachelor Of Arts
January 2006 - January 2010
Frequently Asked Questions about Melissa Roach
What is Melissa Roach email address?
Melissa Roach's primary email address is ******@cadent.tv. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Melissa Roach work for?
Melissa Roach is a VP, Media Planning & Reporting at Cadent, a company specializing in Management consulting services.
Where Melissa Roach graduated from?
Melissa Roach holds a degree in Organizational Development And Change from Penn State University.
How can I directly contact Melissa Roach?
To contact Melissa Roach directly, you can use the email address ******@cadent.tv. Complete contact information is available upon registration with Muraena.
Who is Melissa Roach?
Melissa Roach is a seasoned media professional with extensive experience in television broadcasting and media planning. Currently serving as the VP of Media Planning & Reporting at Cadent, she has a proven track record of leadership in network operations and media strategy. With a background in communication and a specialization in radio and television, she has honed her skills in various roles within the media industry, including sales and marketing. Melissa holds a Graduate Certificate in Organizational Development and Change from Penn State University, which complements her practical experience with a strong theoretical foundation. Known for her adaptability in a rapidly changing media landscape, she thrives in dynamic environments where innovation and strategic thinking are paramount. Melissa is passionate about leveraging new media technologies to enhance audience engagement and drive business results. Her dedication to professional growth is evident in her continuous pursuit of knowledge and leadership development opportunities.
Melissa`s contact details
******@cadent.tv
******@cadentnetwork.com
Colleagues
SVP, Broadcast Operations
Chief Marketing Officer
Chief of Staff
SVP Global Platform Sales, Strategic Accounts
Chief Product Officer
VP, East Coast Sales Lead
Vp, Audience Solutions
Senior Vice President - Activation (DSP, SSP and Linear), Software Engineering/Operations & Tech Ops
Chief Architect & SVP Engineering
Vice President Data Science & Machine Learning Engineering