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Melissa Roach

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Melissa Roach

VP, Media Planning & Reporting | Cadent

Upper Providence Township, Pennsylvania, United States

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Melissa Roach

Summary

Melissa Roach is a seasoned media professional with extensive experience in television broadcasting and media planning. Currently serving as the VP of Media Planning & Reporting at Cadent, she has a proven track record of leadership in network operations and media strategy. With a background in communication and a specialization in radio and television, she has honed her skills in various roles within the media industry, including sales and marketing. Melissa holds a Graduate Certificate in Organizational Development and Change from Penn State University, which complements her practical experience with a strong theoretical foundation. Known for her adaptability in a rapidly changing media landscape, she thrives in dynamic environments where innovation and strategic thinking are paramount. Melissa is passionate about leveraging new media technologies to enhance audience engagement and drive business results. Her dedication to professional growth is evident in her continuous pursuit of knowledge and leadership development opportunities.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Melissa Roach

Work Experience

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VP, Media Planning & Reporting at

Cadent

January 2021 - Present

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Senior Director, Network Operations at

Cadent

January 2020 - January 2021

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Director, Network Operations at

Cadent

July 2018 - January 2020

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Manager, Pricing & Planning at

Cadent

March 2017 - July 2018

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Senior Media Planner at

Cadent

July 2016 - March 2017

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Media Planner at

Cadent

January 2015 - March 2017

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Sales Assistant at

Ben Fm Greater Media Philadelphia

January 2014 - January 2015

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Sales And Marketing Assistant 1210 WPHT at

CBS Radio

October 2012 - January 2014

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Server at

Pj Whelihans

May 2010 - November 2012

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Promotions Assistant/Cluster Street Team at

CBS Radio

April 2011 - October 2012

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Melissa Roach

Education

Penn State University, Graduate Certificate

January 2019 - January 2020

Monmouth University, Bachelor Of Arts

January 2006 - January 2010

Frequently Asked Questions about Melissa Roach

What is Melissa Roach email address?

Melissa Roach's primary email address is ******@cadent.tv. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Melissa Roach work for?

Melissa Roach is a VP, Media Planning & Reporting at Cadent, a company specializing in Management consulting services.

Where Melissa Roach graduated from?

Melissa Roach holds a degree in Organizational Development And Change from Penn State University.

How can I directly contact Melissa Roach?

To contact Melissa Roach directly, you can use the email address ******@cadent.tv. Complete contact information is available upon registration with Muraena.

Who is Melissa Roach?

Melissa Roach is a seasoned media professional with extensive experience in television broadcasting and media planning. Currently serving as the VP of Media Planning & Reporting at Cadent, she has a proven track record of leadership in network operations and media strategy. With a background in communication and a specialization in radio and television, she has honed her skills in various roles within the media industry, including sales and marketing. Melissa holds a Graduate Certificate in Organizational Development and Change from Penn State University, which complements her practical experience with a strong theoretical foundation. Known for her adaptability in a rapidly changing media landscape, she thrives in dynamic environments where innovation and strategic thinking are paramount. Melissa is passionate about leveraging new media technologies to enhance audience engagement and drive business results. Her dedication to professional growth is evident in her continuous pursuit of knowledge and leadership development opportunities.

Melissa`s contact details

mail

******@cadent.tv

******@cadentnetwork.com

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