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Michael Higgins

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Michael Higgins

VP of Marketing | Fernway

United States

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Michael Higgins

Summary

Michael Higgins is a dynamic VP of Marketing at Fernway, bringing a wealth of experience from prestigious brands like AB InBev and Fiskars Group. His career is marked by a unique blend of creative vision and analytical prowess, allowing him to develop innovative marketing strategies that resonate with consumers. Michael is passionate about environmental stewardship and community enhancement, which influences his approach to brand building and marketing. His leadership style is characterized by charisma and an energetic, solutions-driven mindset. With a proven track record of delivering results through data-driven insights, he has successfully led teams to exceed KPIs and foster high engagement levels. Michael's diverse background spans various industries, showcasing his adaptability and commitment to professional growth. Outside of work, he channels his adventurous spirit into winter storm chasing, reflecting his love for exploration and the outdoors.

General

Generalist

Technical Background

Leadership Experience

Moderate Tenure

Professional interests

Emerging Technologies

Leadership Development

Sustainability

Innovation

Organisational experience

Corporate Experience

Startup Experience

Michael Higgins

Work Experience

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VP of Marketing at

Fernway

January 2024 - Present

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Head of Creative at

Après Dog Creative

April 2022 - Present

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Head of Marketing, Americas at

The Waterford

April 2023 - January 2024

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Head of Marketing, Americas at

WWRD United Kingdom Ltd.

April 2023 - January 2024

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Head of Marketing & Business Development, US Retail Division at

AB InBev

December 2019 - March 2022

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Senior Brand Director, Stella Artois & Luxury Brands at

AB InBev

August 2018 - January 2020

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Sales & Marketing Director – Luxury & Specialty Brands (Northeast Region) at

AB InBev

April 2017 - August 2018

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Senior Manager – M&A Integration & Portfolio Expansion at

AB InBev

May 2015 - April 2017

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Director of Brand & Product Marketing at

Rogue Ales & Spirits

January 2010 - May 2015

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General Manager, Rogue Spirits at

Rogue Ales & Spirits

January 2013 - April 2015

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General Manager, Rogue Innovation Brewery at

Rogue Ales & Spirits

January 2012 - January 2014

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Creative Director at

Rogue Ales & Spirits

March 2009 - April 2010

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Lead Designer & Studio Manager at

Nike

June 2008 - June 2009

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Experiential Manager at

S I Sports

March 2008 - June 2009

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Michael Higgins

Education

University of Oregon, Bachelors

January 2005 - January 2009

Frequently Asked Questions about Michael Higgins

What is Michael Higgins email address?

Michael Higgins's primary email address is *********@rogue.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Michael Higgins work for?

Michael Higgins is a VP of Marketing at Fernway.

Where Michael Higgins graduated from?

Michael Higgins holds a degree in Marketing from University of Oregon.

How can I directly contact Michael Higgins?

To contact Michael Higgins directly, you can use the email address *********@rogue.com. Complete contact information is available upon registration with Muraena.

Who is Michael Higgins?

Michael Higgins is a dynamic VP of Marketing at Fernway, bringing a wealth of experience from prestigious brands like AB InBev and Fiskars Group. His career is marked by a unique blend of creative vision and analytical prowess, allowing him to develop innovative marketing strategies that resonate with consumers. Michael is passionate about environmental stewardship and community enhancement, which influences his approach to brand building and marketing. His leadership style is characterized by charisma and an energetic, solutions-driven mindset. With a proven track record of delivering results through data-driven insights, he has successfully led teams to exceed KPIs and foster high engagement levels. Michael's diverse background spans various industries, showcasing his adaptability and commitment to professional growth. Outside of work, he channels his adventurous spirit into winter storm chasing, reflecting his love for exploration and the outdoors.

Michael`s contact details

mail

*********@rogue.com

***************@ab-inbev.com

Colleagues

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Liam O'brien

CMO + Co-Founder

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Christopher Gallant

CEO + Co-Founder

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Kevin Wu

Chief Operating Officer

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Alexander Snyder

Vice President of Supply Chain

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