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Michael Higgins
Michael Higgins
VP of Marketing | Fernway
United States
Michael Higgins
Summary
Michael Higgins is a dynamic VP of Marketing at Fernway, bringing a wealth of experience from prestigious brands like AB InBev and Fiskars Group. His career is marked by a unique blend of creative vision and analytical prowess, allowing him to develop innovative marketing strategies that resonate with consumers. Michael is passionate about environmental stewardship and community enhancement, which influences his approach to brand building and marketing. His leadership style is characterized by charisma and an energetic, solutions-driven mindset. With a proven track record of delivering results through data-driven insights, he has successfully led teams to exceed KPIs and foster high engagement levels. Michael's diverse background spans various industries, showcasing his adaptability and commitment to professional growth. Outside of work, he channels his adventurous spirit into winter storm chasing, reflecting his love for exploration and the outdoors.
Michael Higgins
Work Experience
VP of Marketing at
Fernway
January 2024 - Present
Head of Creative at
Après Dog Creative
April 2022 - Present
Head of Marketing, Americas at
The Waterford
April 2023 - January 2024
Head of Marketing, Americas at
WWRD United Kingdom Ltd.
April 2023 - January 2024
Head of Marketing & Business Development, US Retail Division at
AB InBev
December 2019 - March 2022
Senior Brand Director, Stella Artois & Luxury Brands at
AB InBev
August 2018 - January 2020
Sales & Marketing Director – Luxury & Specialty Brands (Northeast Region) at
AB InBev
April 2017 - August 2018
Senior Manager – M&A Integration & Portfolio Expansion at
AB InBev
May 2015 - April 2017
Director of Brand & Product Marketing at
Rogue Ales & Spirits
January 2010 - May 2015
General Manager, Rogue Spirits at
Rogue Ales & Spirits
January 2013 - April 2015
General Manager, Rogue Innovation Brewery at
Rogue Ales & Spirits
January 2012 - January 2014
Creative Director at
Rogue Ales & Spirits
March 2009 - April 2010
Lead Designer & Studio Manager at
Nike
June 2008 - June 2009
Experiential Manager at
S I Sports
March 2008 - June 2009
Michael Higgins
Education
University of Oregon, Bachelors
January 2005 - January 2009
Frequently Asked Questions about Michael Higgins
What is Michael Higgins email address?
Michael Higgins's primary email address is *********@rogue.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Michael Higgins work for?
Michael Higgins is a VP of Marketing at Fernway.
Where Michael Higgins graduated from?
Michael Higgins holds a degree in Marketing from University of Oregon.
How can I directly contact Michael Higgins?
To contact Michael Higgins directly, you can use the email address *********@rogue.com. Complete contact information is available upon registration with Muraena.
Who is Michael Higgins?
Michael Higgins is a dynamic VP of Marketing at Fernway, bringing a wealth of experience from prestigious brands like AB InBev and Fiskars Group. His career is marked by a unique blend of creative vision and analytical prowess, allowing him to develop innovative marketing strategies that resonate with consumers. Michael is passionate about environmental stewardship and community enhancement, which influences his approach to brand building and marketing. His leadership style is characterized by charisma and an energetic, solutions-driven mindset. With a proven track record of delivering results through data-driven insights, he has successfully led teams to exceed KPIs and foster high engagement levels. Michael's diverse background spans various industries, showcasing his adaptability and commitment to professional growth. Outside of work, he channels his adventurous spirit into winter storm chasing, reflecting his love for exploration and the outdoors.
Michael`s contact details
*********@rogue.com
***************@ab-inbev.com
Colleagues
CMO + Co-Founder
Co-Founder
CEO + Co-Founder
Chief Operating Officer
Vice President of Supply Chain