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Michael La Kier

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Michael La Kier

Vice President, Brand Development | IGA, INC.

Atlanta, Georgia, United States

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Michael La Kier

Summary

Michael La Kier is a seasoned marketing professional with a strong focus on consumer and shopper marketing. With over two decades of experience, he has played pivotal roles in building iconic brands across various industries, including his tenure at The Coca-Cola Company and Gannett/USA Today Network. He possesses a unique blend of strategic insight and creative direction, enabling him to drive brand development and customer engagement effectively. In addition to his corporate roles, Michael is dedicated to education, teaching data-driven marketing at Georgia State University. His thought leadership is evident through numerous publications and recognition as a top influencer in shopper marketing. Michael's relentless curiosity fuels his passion for innovation in marketing strategies, particularly in the digital landscape. He is committed to fostering strong relationships between brands and consumers, ensuring that marketing efforts resonate with target audiences.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Michael La Kier

Work Experience

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Vice President, Brand Development at

IGA, INC.

February 2023 - Present

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Adjunct Instructor at

Georgia State University J Mack Robinson College Of Business

January 2021 - Present

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Chief Marketing Officer at

World Select Cuts, LLC

October 2019 - Present

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Managing Editor at

Shopper Matters

May 2013 - Present

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President and Founder at

What Brands Want, LLC

May 2013 - Present

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Credit Union Board of Directors + Marketing Committee Chair at

The Coca-Cola Company

January 2008 - May 2021

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Corporate Lead, Shopper Marketing & Retail Strategy at

Gannett | USA TODAY NETWORK

June 2013 - June 2016

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Group Director, Shopper Marketing Strategy & Capability at

The Coca-Cola Company

October 2010 - May 2013

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Marketing Director (Wakefern Foods/ShopRite) at

The Coca-Cola Company

March 2010 - December 2010

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Brand Director, My Coke Rewards at

The Coca-Cola Company

November 2006 - March 2010

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Senior Brand Manager, POWERade at

The Coca-Cola Company

September 2004 - October 2006

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Brand Manager, POWERade at

The Coca-Cola Company

December 2001 - August 2004

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Promotions Manager at

The Coca-Cola Company

September 1997 - December 2001

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Account Executive at

BKV

January 1992 - January 1996

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Michael La Kier

Education

J. Mack Robinson College of Business, Master Of Business Administration (M.B.A.)

Frequently Asked Questions about Michael La Kier

What is Michael La Kier email address?

Michael La Kier's primary email address is *******@iga.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Michael La Kier work for?

Michael La Kier is a Vice President, Brand Development at IGA, INC., a company specializing in Recreational vehicle dealers.

Where Michael La Kier graduated from?

Michael La Kier holds a degree in Marketing from J. Mack Robinson College of Business.

How can I directly contact Michael La Kier?

To contact Michael La Kier directly, you can use the email address *******@iga.com. Complete contact information is available upon registration with Muraena.

Who is Michael La Kier?

Michael La Kier is a seasoned marketing professional with a strong focus on consumer and shopper marketing. With over two decades of experience, he has played pivotal roles in building iconic brands across various industries, including his tenure at The Coca-Cola Company and Gannett/USA Today Network. He possesses a unique blend of strategic insight and creative direction, enabling him to drive brand development and customer engagement effectively. In addition to his corporate roles, Michael is dedicated to education, teaching data-driven marketing at Georgia State University. His thought leadership is evident through numerous publications and recognition as a top influencer in shopper marketing. Michael's relentless curiosity fuels his passion for innovation in marketing strategies, particularly in the digital landscape. He is committed to fostering strong relationships between brands and consumers, ensuring that marketing efforts resonate with target audiences.

Michael`s contact details

mail

*******@iga.com

*******@marketinglab.com

*******@responsemedia.com

*******@lakier.net

*******@whatbrandswant.com

Colleagues

Barbara Weist

Vice President, Communications & Events

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Ashley Page

Executive Board Member

Doug Fritsch

Sr. Vice President

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Greg Zimmerman

Chief Financial Officer

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John Abbene

National Retailer Advisory Board Member

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John Ross

President & CEO

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Merrick Rosner

National Retailer Advisory Board Member

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