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Michael Wolfe

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Michael Wolfe

Managing Director & EVP North America | Bottom Line Analytics

United States

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Michael Wolfe

Summary

Michael Wolfe is a seasoned marketing analytics expert with over 30 years of experience, currently serving as the CEO of Bottom-Line Analytics LLC. His firm specializes in advanced marketing analytics and effectiveness modeling, helping brands maximize their marketing investments. Michael's unique methodologies for measuring the impact of various media on consumer behavior have garnered him recognition as an innovation leader in the field. He has a strong academic background, having pursued a Ph.D. in Econometrics, and has worked with renowned companies globally, including Coca-Cola and Kraft Foods. Michael is passionate about transforming companies into data-driven marketers, providing actionable insights that drive growth. In addition to his executive role, he has contributed to academia as a guest lecturer in marketing analytics. His extensive experience spans multiple industries, making him a versatile leader in marketing science.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Michael Wolfe

Work Experience

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Managing Director & EVP North America at

Global Analytics Partners

October 2016 - Present

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CEO at

Bottom Line Analytics

April 2004 - Present

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CEO and Owner at

Bottom Line Analytics

January 2003 - Present

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Sr. Director Consulting & Analytics at

Omnicom

January 2006 - July 2012

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Sr. Director at

BBDO Worldwide

January 2007 - July 2012

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Sr. Manager Marketing Science at

The Coca-Cola Company

January 1996 - January 2003

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Guest Lecturer at

MASSEY UNIVERSITY

January 1998 - January 1998

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Category Planning Mgr. at

Mondelez International, Inc.

January 1991 - January 1996

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Director Business and Marketing Applications at

Sami Burke

January 1987 - January 1991

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Sr. Res. Mgr at

Fisher Price

January 1985 - January 1987

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Manager Market Analysis at

Kellogg Company

January 1979 - January 1985

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Michael Wolfe

Education

Indiana University Bloomington, Ph.D Program In Econometrics

January 1977 - January 1978

University of Iowa, Ma

January 1974 - January 1975

Knoxville, IA HS, Diploma College Prep.

January 1970 - January 1970

Frequently Asked Questions about Michael Wolfe

What is Michael Wolfe email address?

Michael Wolfe's primary email address is ***@bottomlineanalytics.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Michael Wolfe work for?

Michael Wolfe is a Managing Director & EVP North America at Bottom Line Analytics, a company specializing in Management, Scientific, & Technical Consulting Services.

Where Michael Wolfe graduated from?

Michael Wolfe holds a degree in Economics from Indiana University Bloomington.

How can I directly contact Michael Wolfe?

To contact Michael Wolfe directly, you can use the email address ***@bottomlineanalytics.com. Complete contact information is available upon registration with Muraena.

Who is Michael Wolfe?

Michael Wolfe is a seasoned marketing analytics expert with over 30 years of experience, currently serving as the CEO of Bottom-Line Analytics LLC. His firm specializes in advanced marketing analytics and effectiveness modeling, helping brands maximize their marketing investments. Michael's unique methodologies for measuring the impact of various media on consumer behavior have garnered him recognition as an innovation leader in the field. He has a strong academic background, having pursued a Ph.D. in Econometrics, and has worked with renowned companies globally, including Coca-Cola and Kraft Foods. Michael is passionate about transforming companies into data-driven marketers, providing actionable insights that drive growth. In addition to his executive role, he has contributed to academia as a guest lecturer in marketing analytics. His extensive experience spans multiple industries, making him a versatile leader in marketing science.

Michael`s contact details

mail

***@bottomlineanalytics.com

*************@fisher-price.com

*******@massey.ac.nz

*************@bbdo.com

*************@kellogg.com

*************@omnicomgroup.com

******@coca-cola.com

*************@mdlz.com

******@peoplepc.com

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