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Michelle Potter

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Michelle Potter

Vice President, Category & Consumer Insights | Once Upon a Farm

Upper Providence Township, Pennsylvania, United States

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Michelle Potter

Summary

Michelle Potter is an accomplished Vice President with a strong focus on Category and Consumer Insights at Once Upon a Farm. With a rich background in business planning and strategy, she has honed her skills in category management and data analysis over her career. Michelle has a proven track record of leadership, having held various senior roles within the food services industry, where she effectively navigated complex market dynamics. Her experience spans from managing national accounts at General Mills to overseeing category development at a growing startup. Michelle is passionate about leveraging data to drive business decisions and enhance consumer experiences. She is also dedicated to fostering team collaboration and community engagement through innovative initiatives. With her academic foundation in Science, Technology, and Society, combined with her practical expertise, she brings a unique perspective to her work.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Leadership Development

Innovation

Organisational experience

Startup Experience

Corporate Experience

Michelle Potter

Work Experience

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Vice President, Category & Consumer Insights at

Once Upon a Farm

November 2023 - Present

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Senior Director of Category & Business Development at

Once Upon a Farm

June 2021 - November 2023

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Director of Business & Category Development at

Once Upon a Farm

January 2020 - May 2021

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Director of Sales - Grocery at

Once Upon a Farm

June 2019 - January 2020

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Region Sales Manager - East at

Once Upon a Farm

November 2017 - May 2019

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National Account Manager at

General Mills, Inc.

November 2016 - October 2017

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Business Category Associate at

General Mills, Inc.

January 2016 - November 2016

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Business Management Associate at

General Mills, Inc.

March 2015 - January 2016

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Human Resources & Operations Management at

Gia Pronto

September 2013 - February 2015

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General Manager at

Gia Pronto

January 2012 - September 2013

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Michelle Potter

Education

University of Pennsylvania, Bachelor’s Degree

January 2006 - January 2014

Frequently Asked Questions about Michelle Potter

What is Michelle Potter email address?

Michelle Potter's primary email address is ********@onceuponafarmorganics.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Michelle Potter work for?

Michelle Potter is a Vice President, Category & Consumer Insights at Once Upon a Farm, a company specializing in Transportation services, nec.

Where Michelle Potter graduated from?

Michelle Potter holds a degree in Science, Technology, And Society; Philosophy from University of Pennsylvania.

How can I directly contact Michelle Potter?

To contact Michelle Potter directly, you can use the email address ********@onceuponafarmorganics.com. Complete contact information is available upon registration with Muraena.

Who is Michelle Potter?

Michelle Potter is an accomplished Vice President with a strong focus on Category and Consumer Insights at Once Upon a Farm. With a rich background in business planning and strategy, she has honed her skills in category management and data analysis over her career. Michelle has a proven track record of leadership, having held various senior roles within the food services industry, where she effectively navigated complex market dynamics. Her experience spans from managing national accounts at General Mills to overseeing category development at a growing startup. Michelle is passionate about leveraging data to drive business decisions and enhance consumer experiences. She is also dedicated to fostering team collaboration and community engagement through innovative initiatives. With her academic foundation in Science, Technology, and Society, combined with her practical expertise, she brings a unique perspective to her work.

Michelle`s contact details

mail

********@onceuponafarmorganics.com

***************@generalmills.com

********@uponafarm.com

Colleagues

Larry Waldman

President and COO

Nancy Erlick

Founder and Creator

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Katie Marston

Chief Marketing Officer

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Elliott Mason

Vice President of Sales

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Cassandra Curtis

Co-founder & Chief Innovation Officer

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Brett Thomas

Board Member

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Christine Shearer Ms

Vice President of Supply Chain Operations

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John Foraker

Co- Founder & CEO

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Jeff Schafer

Vice President, National Channels

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