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Mike Danforth

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Mike Danforth

Vice President, Business Intelligence | Publicis Health Media

Madison, Wisconsin, United States

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Mike Danforth

Summary

Mike Danforth is a seasoned data strategy expert with over 15 years of experience in analytics and leadership within the advertising and health media sectors. Currently serving as the Vice President of Business Intelligence at Publicis Health Media, he excels in guiding high-performing teams and integrating advanced analytics solutions to drive business growth. His passion for data literacy and fostering a data-driven culture is evident in his successful initiatives to enhance client satisfaction through strategic measurement frameworks and reporting systems. Mike's previous roles have equipped him with a diverse skill set, including expertise in digital marketing and media planning. He has a track record of leading innovative projects that leverage technology for enhanced data visualization and insights. With a strong foundation in psychology and marketing, he approaches challenges with a unique perspective that combines analytical rigor with creative problem-solving.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Leadership Development

Emerging Technologies

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Mike Danforth

Work Experience

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Vice President, Business Intelligence at

Publicis Health Media

Present

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Vice President, Business Intelligence at

Publicis Health Media

May 2022 - Present

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Senior Director Of Data & Analytics at

Mercury Healthcare (Now WebMD Ignite)

January 2016 - May 2022

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Director - Data & Analytics at

Starcom

October 2014 - December 2015

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Director Of Digital Analytics at

Mindshare

March 2013 - October 2014

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Associate Director Of Digital Analytics at

Mindshare

June 2011 - March 2013

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Research Manager at

Starcom Mediavest

September 2010 - June 2011

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Research Analyst at

Starcom Mediavest

June 2008 - August 2010

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Executive Team Lead Intern at

Target

June 2007 - August 2007

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Mike Danforth

Education

University of Wisconsin-Madison, Psychology

January 2006 - January 2008

Frequently Asked Questions about Mike Danforth

What is Mike Danforth email address?

Mike Danforth's primary email address is *************@publicishealthmedia.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Mike Danforth work for?

Mike Danforth is a Vice President, Business Intelligence at Publicis Health Media, a company specializing in Advertising agencies.

Where Mike Danforth graduated from?

Mike Danforth holds a degree in Marketing from University of Wisconsin-Madison.

How can I directly contact Mike Danforth?

To contact Mike Danforth directly, you can use the email address *************@publicishealthmedia.com. Complete contact information is available upon registration with Muraena.

Who is Mike Danforth?

Mike Danforth is a seasoned data strategy expert with over 15 years of experience in analytics and leadership within the advertising and health media sectors. Currently serving as the Vice President of Business Intelligence at Publicis Health Media, he excels in guiding high-performing teams and integrating advanced analytics solutions to drive business growth. His passion for data literacy and fostering a data-driven culture is evident in his successful initiatives to enhance client satisfaction through strategic measurement frameworks and reporting systems. Mike's previous roles have equipped him with a diverse skill set, including expertise in digital marketing and media planning. He has a track record of leading innovative projects that leverage technology for enhanced data visualization and insights. With a strong foundation in psychology and marketing, he approaches challenges with a unique perspective that combines analytical rigor with creative problem-solving.

Mike`s contact details

mail

*************@publicishealthmedia.com

*********@healthgrades.com

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