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Mike Ferris
Mike Ferris
Chief Brand Officer | PLAE
Denver, Colorado, United States
Mike Ferris
Summary
Mike Ferris is an award-winning brand marketing and strategy leader with over 20 years of experience in diverse management roles across brand management and strategic planning. He has successfully led initiatives that have driven significant growth in the outdoor lifestyle sector, particularly during his tenure at The North Face, where he directed global brand marketing strategies that contributed to a remarkable 45% growth. His expertise spans brand architecture, consumer research, and innovative marketing strategies, showcasing a blend of creativity and analytical skills. Mike has been recognized on Forbes' Top 50 Entrepreneurial CMO list and has received multiple prestigious awards for his impactful campaigns. His strategic mindset and digital savvy have positioned him as a thought leader in the apparel industry, making him a sought-after expert in brand development and management. Beyond his professional achievements, Mike has a passion for sports marketing and innovation, reflecting his commitment to driving brand equity and consumer engagement.
Mike Ferris
Work Experience
Chief Brand Officer at
PLAE
October 2023 - Present
Vice President, Global Brand Management at
The North Face
January 2019 - June 2023
Sr. Director, Brand Marketing at
The North Face
January 2017 - January 2019
Director, Global Brand Strategy & Business Planning at
The North Face
January 2015 - January 2017
Director, Strategy & Planning, Outdoor & Action Sports Americas at
VF Corporation
January 2012 - January 2016
Senior Manager, Brand & Marketing Strategy at
The North Face
January 2008 - January 2012
Manager, Strategy & Business Development, Outdoor & Action Sports Americas at
Vans
January 2005 - January 2008
MBA Intern at
VF Corporation
January 2004 - January 2005
Senior Investment Associate at
Cambridge Associates
January 2000 - January 2003
Analyst at
Spb Limited Partnership
January 1998 - January 2000
Retail, Marketing & Promotions at
Wavedancer Surf Shops
January 1995 - January 1997
Mike Ferris
Education
Duke University - The Fuqua School of Business, Master Of Business Administration
January 1970 - January 1970
University of Virginia, Bachelors
January 1970 - January 1970
Duke University, Master Of Business Administration
January 1970
Frequently Asked Questions about Mike Ferris
What is Mike Ferris email address?
Mike Ferris's primary email address is ***********@plae.us. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Mike Ferris work for?
Mike Ferris is a Chief Brand Officer at PLAE, a company specializing in Recreational vehicle dealers.
Where Mike Ferris graduated from?
Mike Ferris holds a degree in Masters from Duke University - The Fuqua School of Business.
How can I directly contact Mike Ferris?
To contact Mike Ferris directly, you can use the email address ***********@plae.us. Complete contact information is available upon registration with Muraena.
Who is Mike Ferris?
Mike Ferris is an award-winning brand marketing and strategy leader with over 20 years of experience in diverse management roles across brand management and strategic planning. He has successfully led initiatives that have driven significant growth in the outdoor lifestyle sector, particularly during his tenure at The North Face, where he directed global brand marketing strategies that contributed to a remarkable 45% growth. His expertise spans brand architecture, consumer research, and innovative marketing strategies, showcasing a blend of creativity and analytical skills. Mike has been recognized on Forbes' Top 50 Entrepreneurial CMO list and has received multiple prestigious awards for his impactful campaigns. His strategic mindset and digital savvy have positioned him as a thought leader in the apparel industry, making him a sought-after expert in brand development and management. Beyond his professional achievements, Mike has a passion for sports marketing and innovation, reflecting his commitment to driving brand equity and consumer engagement.
Mike`s contact details
***********@plae.us
**********@thenorthface.com
*******@vfc.com
**********@vans.com
Colleagues
Vice President of Sales
Founder & CEO
Executive Vice President
President & Chief Financial Officer
Chief Operating Officer