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Mike Ferris

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Mike Ferris

Chief Brand Officer | PLAE

Denver, Colorado, United States

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Mike Ferris

Summary

Mike Ferris is an award-winning brand marketing and strategy leader with over 20 years of experience in diverse management roles across brand management and strategic planning. He has successfully led initiatives that have driven significant growth in the outdoor lifestyle sector, particularly during his tenure at The North Face, where he directed global brand marketing strategies that contributed to a remarkable 45% growth. His expertise spans brand architecture, consumer research, and innovative marketing strategies, showcasing a blend of creativity and analytical skills. Mike has been recognized on Forbes' Top 50 Entrepreneurial CMO list and has received multiple prestigious awards for his impactful campaigns. His strategic mindset and digital savvy have positioned him as a thought leader in the apparel industry, making him a sought-after expert in brand development and management. Beyond his professional achievements, Mike has a passion for sports marketing and innovation, reflecting his commitment to driving brand equity and consumer engagement.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Leadership Development

Emerging Technologies

Innovation

Organisational experience

Corporate Experience

Mike Ferris

Work Experience

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Chief Brand Officer at

PLAE

October 2023 - Present

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Vice President, Global Brand Management at

The North Face

January 2019 - June 2023

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Sr. Director, Brand Marketing at

The North Face

January 2017 - January 2019

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Director, Global Brand Strategy & Business Planning at

The North Face

January 2015 - January 2017

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Director, Strategy & Planning, Outdoor & Action Sports Americas at

VF Corporation

January 2012 - January 2016

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Senior Manager, Brand & Marketing Strategy at

The North Face

January 2008 - January 2012

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Manager, Strategy & Business Development, Outdoor & Action Sports Americas at

Vans

January 2005 - January 2008

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MBA Intern at

VF Corporation

January 2004 - January 2005

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Senior Investment Associate at

Cambridge Associates

January 2000 - January 2003

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Analyst at

Spb Limited Partnership

January 1998 - January 2000

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Retail, Marketing & Promotions at

Wavedancer Surf Shops

January 1995 - January 1997

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Mike Ferris

Education

Duke University - The Fuqua School of Business, Master Of Business Administration

January 1970 - January 1970

University of Virginia, Bachelors

January 1970 - January 1970

Duke University, Master Of Business Administration

January 1970

Frequently Asked Questions about Mike Ferris

What is Mike Ferris email address?

Mike Ferris's primary email address is ***********@plae.us. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Mike Ferris work for?

Mike Ferris is a Chief Brand Officer at PLAE, a company specializing in Recreational vehicle dealers.

Where Mike Ferris graduated from?

Mike Ferris holds a degree in Masters from Duke University - The Fuqua School of Business.

How can I directly contact Mike Ferris?

To contact Mike Ferris directly, you can use the email address ***********@plae.us. Complete contact information is available upon registration with Muraena.

Who is Mike Ferris?

Mike Ferris is an award-winning brand marketing and strategy leader with over 20 years of experience in diverse management roles across brand management and strategic planning. He has successfully led initiatives that have driven significant growth in the outdoor lifestyle sector, particularly during his tenure at The North Face, where he directed global brand marketing strategies that contributed to a remarkable 45% growth. His expertise spans brand architecture, consumer research, and innovative marketing strategies, showcasing a blend of creativity and analytical skills. Mike has been recognized on Forbes' Top 50 Entrepreneurial CMO list and has received multiple prestigious awards for his impactful campaigns. His strategic mindset and digital savvy have positioned him as a thought leader in the apparel industry, making him a sought-after expert in brand development and management. Beyond his professional achievements, Mike has a passion for sports marketing and innovation, reflecting his commitment to driving brand equity and consumer engagement.

Mike`s contact details

mail

***********@plae.us

**********@thenorthface.com

*******@vfc.com

**********@vans.com

Colleagues

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Shawna Healy

Vice President of Sales

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Brett Waits

Founder & CEO

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Rich Gray

Executive Vice President

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Richard Oneil

President & Chief Financial Officer

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Chase Bruton

Chief Operating Officer

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