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Mike Garrison

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Mike Garrison

Senior Vice President | Brand Strategy + Planning | Hotwire

United States

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Mike Garrison

Summary

Mike Garrison is a seasoned strategist and storyteller with over 20 years of experience in translating consumer behaviors for major media and technology companies. His career is characterized by a passion for inquiry and a commitment to understanding the complexities of consumer engagement. At Hotwire, he currently leads a diverse team to integrate strategic processes across various functions, demonstrating his ability to foster collaboration and drive business value. Mike's unique approach combines analytical rigor with creative thinking, allowing him to craft compelling narratives that resonate with audiences. His background spans multiple industries, including advertising, entertainment, and consumer insights, showcasing his adaptability and breadth of knowledge. Outside of work, Mike is a dedicated father, bringing a personal touch to his professional storytelling. He believes in the power of meaningful experiences and strives to inspire those around him.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Mike Garrison

Work Experience

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Senior Vice President | Brand Strategy + Planning at

Hotwire

July 2022 - Present

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Vice President | Brand Strategy + Planning at

Hotwire

October 2021 - July 2022

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Vice President | Insights + Strategy at

Padilla

October 2017 - October 2021

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Senior Consumer Strategist | Media, Entertainment, Technology at

Ceb Iconoculture Consumer Insights

August 2010 - September 2017

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Brand Research and Consumer Insights at

Nickelodeon Direct Inc.

June 2008 - August 2010

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Traditional and New Media Research and Strategy at

Self-Employed

April 2007 - June 2008

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Consumer Research and Analysis at

Yardi/Jmart-Jll/nielson

May 2006 - November 2006

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Gaming, TV, Digital | Brand and Consumer Insights at

Viacom Japan Inc

January 2000 - May 2006

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Mike Garrison

Education

Frequently Asked Questions about Mike Garrison

What is Mike Garrison email address?

Mike Garrison's primary email address is *********@iconoculture.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Mike Garrison work for?

Mike Garrison is a Senior Vice President | Brand Strategy + Planning at Hotwire, a company specializing in Advertising, Public Relations, & Related Services.

Where Mike Garrison graduated from?

Mike Garrison holds a degree in from The University of Arizona.

How can I directly contact Mike Garrison?

To contact Mike Garrison directly, you can use the email address *********@iconoculture.com. Complete contact information is available upon registration with Muraena.

Who is Mike Garrison?

Mike Garrison is a seasoned strategist and storyteller with over 20 years of experience in translating consumer behaviors for major media and technology companies. His career is characterized by a passion for inquiry and a commitment to understanding the complexities of consumer engagement. At Hotwire, he currently leads a diverse team to integrate strategic processes across various functions, demonstrating his ability to foster collaboration and drive business value. Mike's unique approach combines analytical rigor with creative thinking, allowing him to craft compelling narratives that resonate with audiences. His background spans multiple industries, including advertising, entertainment, and consumer insights, showcasing his adaptability and breadth of knowledge. Outside of work, Mike is a dedicated father, bringing a personal touch to his professional storytelling. He believes in the power of meaningful experiences and strives to inspire those around him.

Mike`s contact details

mail

*********@iconoculture.com

*************@hotwireglobal.com

*************@padillacrt.com

*************@cebglobal.com

*************@nick.com

*************@nielsen.com

*************@viacom.com

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