What company does Mitchell West work for?

Mitchell West is a General Manager/VP at Doe-Anderson, a company specializing in Management consulting services.

Who is Mitchell West?

Mitchell West is a seasoned CRM and Marketing Executive currently serving as the General Manager and VP of Integrated Marketing at Doe Anderson Advertising. With a robust background in integrated marketing, he has successfully led campaigns for high-profile clients such as Skoal, Valvoline, and the American Red Cross. Previously, he directed CRM activities for GlaxoSmithKline, where he established a department that significantly improved customer engagement and return on investment. His tenure at Mead Johnson saw him create a department that propelled Enfamil to the number one worldwide brand within a year. With over three decades in the industry, Mitchell has a unique blend of agency and client-side experience across pharmaceuticals, packaged goods, and technology sectors. His strategic expertise lies in consumer insight and positioning, complemented by a strong creative and analytical background. Mitchell's leadership is marked by a commitment to innovation and results-driven marketing strategies.