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Natalie Costa Gaydos

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Natalie Costa Gaydos

SVP, Media Managing Director, Financial Service at iProspect | Merkle

United States

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Natalie Costa Gaydos

Summary

Natalie Costa Gaydos is a seasoned digital marketing leader with extensive experience in driving client success through innovative marketing strategies. Currently serving as the SVP and Media Managing Director for Financial Services at iProspect, she excels in SEM, SEO, and digital media analytics. With a strong background in managing cross-functional teams, Natalie has a proven track record of achieving and exceeding client goals. Her certifications, including Google AdWords and Analytics, reflect her commitment to professional development in the ever-evolving digital landscape. Natalie is also an accomplished speaker, having contributed to academic initiatives like the Penn State University Google Online Marketing Challenge. Her career progression showcases her adaptability across various roles in the marketing domain, from managing director to digital performance lead. With roots in public relations, she blends strategic communication with data-driven marketing to create impactful campaigns. Natalie is passionate about leveraging technology to enhance marketing effectiveness and drive business growth.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Natalie Costa Gaydos

Work Experience

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SVP, Media Managing Director, Financial Service at iProspect at

iProspect Spain

January 2024 - Present

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VP, Managing Director, Media at

Merkle

March 2023 - Present

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Senior Director, Performance Media at

Merkle

October 2020 - March 2023

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Director of Performance Media at

Merkle

March 2019 - October 2020

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Digital Performance Marketing Lead at

Brunner

February 2017 - February 2019

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Senior Manager, SEM/PPC Paid Search at

Merkle

April 2014 - February 2017

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Associate Search Director at

Merkle

April 2016 - February 2017

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Search Account Manager - PPC/SEM at

Studio Impaqt

November 2011 - April 2014

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SEM/SEO Search Specialist at

Studio Impaqt

September 2010 - December 2011

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Ad Operations Client Services Manager at

SmartBrief

April 2008 - September 2010

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Account Executive at

SmartBrief

April 2008 - February 2010

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Sales and Marketing at

Winvale

July 2007 - April 2008

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Member Relations Associate at

CEB, now Gartner

August 2006 - June 2007

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Nittany Lion Club Marketing Intern at

Penn State Intercollegiate Athletics

June 2005 - August 2005

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Corporate Communications Intern at

Highmark Inc.

January 2004 - January 2004

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Natalie Costa Gaydos

Education

Penn State University, Bachelor Of Arts (Ba)

January 2002 - January 2006

Frequently Asked Questions about Natalie Costa Gaydos

What is Natalie Costa Gaydos email address?

Natalie Costa Gaydos's primary email address is *******@impaqt.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Natalie Costa Gaydos work for?

Natalie Costa Gaydos is a SVP, Media Managing Director, Financial Service at iProspect at Merkle, a company specializing in Business consulting, nec.

Where Natalie Costa Gaydos graduated from?

Natalie Costa Gaydos holds a degree in Public Relations, Advertising, And Applied Communication from Penn State University.

How can I directly contact Natalie Costa Gaydos?

To contact Natalie Costa Gaydos directly, you can use the email address *******@impaqt.com. Complete contact information is available upon registration with Muraena.

Who is Natalie Costa Gaydos?

Natalie Costa Gaydos is a seasoned digital marketing leader with extensive experience in driving client success through innovative marketing strategies. Currently serving as the SVP and Media Managing Director for Financial Services at iProspect, she excels in SEM, SEO, and digital media analytics. With a strong background in managing cross-functional teams, Natalie has a proven track record of achieving and exceeding client goals. Her certifications, including Google AdWords and Analytics, reflect her commitment to professional development in the ever-evolving digital landscape. Natalie is also an accomplished speaker, having contributed to academic initiatives like the Penn State University Google Online Marketing Challenge. Her career progression showcases her adaptability across various roles in the marketing domain, from managing director to digital performance lead. With roots in public relations, she blends strategic communication with data-driven marketing to create impactful campaigns. Natalie is passionate about leveraging technology to enhance marketing effectiveness and drive business growth.

Natalie`s contact details

mail

*******@impaqt.com

*******@merkle.com

*******@merkleinc.com

Colleagues

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Sam Mcgrane

Vice President, Finance & Operations – Practice Area Business Partner Lead

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Sara Gill

VP Account Director

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Scott Reu

VP Senior Account Director

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Serge Del Grosso

SVP, Senior Client Partner

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Pallav Neeraj

Vice President, Client Partner

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Pamela Hamor

VP of Client Service

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Sharon Christie

VP, Client Partner

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Stephen Derbyshire

Chief Solutions Officer UK, Merkle and Dentsu CXM

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Swetal Shah

Vice President, Data Engineering Lead

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Paul Young

Client Partner, VP

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