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Nichole Gu

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Nichole Gu

Managing Director Asia | Behaviorally

Singapore

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Nichole Gu

Summary

Nichole Gu is a seasoned professional with extensive experience in the field of advertising research and consumer insights. As the Managing Director for Asia at Behaviorally, she oversees operations across key hubs in Singapore and Shanghai, leveraging her strategic thinking and keen attention to detail to foster strong client relationships. With a background at prestigious firms like Kantar and PRS IN VIVO, Nichole has honed her skills in competitive intelligence and market research. Her passion lies in applying behavioral frameworks to understand consumer decision-making, enabling her to provide actionable insights to clients. Outside the professional sphere, she enjoys crime fiction and fashion blogs, which further enhance her understanding of human behavior. Nichole's multilingual abilities in Chinese and English complement her professional expertise, making her a valuable asset in diverse markets.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Immigrant

Professional interests

Emerging Technologies

Leadership Development

Organisational experience

Corporate Experience

Consulting Experience

Nichole Gu

Work Experience

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Managing Director Asia at

Behaviorally

April 2021 - Present

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Managing Director, Asia at

AS INTERNATIONAL SERVICES LIMITED

April 2020 - February 2021

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VP, Client Development at

AS INTERNATIONAL SERVICES LIMITED

April 2019 - April 2020

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Senior Research Director at

AS INTERNATIONAL SERVICES LIMITED

April 2014 - March 2019

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Regional Client Director at

Kantar

February 2012 - November 2013

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Regional Client Director at

Tns

January 2011 - January 2012

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Research Director at

Tns

July 2009 - December 2010

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Client Service Director at

Research International

July 2001 - June 2009

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Research Manager at

Research International

July 1995 - June 2001

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Nichole Gu

Education

Fudan University, Bachelor's Degree

January 1990 - January 1995

Frequently Asked Questions about Nichole Gu

What is Nichole Gu email address?

Nichole Gu's primary email address is **********@behaviorally.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Nichole Gu work for?

Nichole Gu is a Managing Director Asia at Behaviorally, a company specializing in Commercial nonphysical research.

Where Nichole Gu graduated from?

Nichole Gu holds a degree in Law from Fudan University.

How can I directly contact Nichole Gu?

To contact Nichole Gu directly, you can use the email address **********@behaviorally.com. Complete contact information is available upon registration with Muraena.

Is Nichole Gu an immigrant?

Yes, Nichole Gu is an immigrant and currently based in Singapore

Who is Nichole Gu?

Nichole Gu is a seasoned professional with extensive experience in the field of advertising research and consumer insights. As the Managing Director for Asia at Behaviorally, she oversees operations across key hubs in Singapore and Shanghai, leveraging her strategic thinking and keen attention to detail to foster strong client relationships. With a background at prestigious firms like Kantar and PRS IN VIVO, Nichole has honed her skills in competitive intelligence and market research. Her passion lies in applying behavioral frameworks to understand consumer decision-making, enabling her to provide actionable insights to clients. Outside the professional sphere, she enjoys crime fiction and fashion blogs, which further enhance her understanding of human behavior. Nichole's multilingual abilities in Chinese and English complement her professional expertise, making her a valuable asset in diverse markets.

Nichole`s contact details

mail

**********@behaviorally.com

**********@kantar.com

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Jose Balarezo Cfa

Chief Financial Officer and Executive Board Member

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