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Nick Rend

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Nick Rend

Vice President, Interactive and Emerging Platforms at NASCAR | NASCAR

Charlotte, North Carolina, United States

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Nick Rend

Summary

Nick Rend is a seasoned executive with over 20 years of experience in the sports and entertainment sectors, currently serving as the Vice President of Interactive and Emerging Platforms at NASCAR. His expertise spans a wide array of disciplines including brand development, strategic partnerships, and innovative product management. Nick has a proven track record of exceeding growth KPIs and spearheading initiatives that bridge the gap between brands and consumers. He is passionate about leveraging emerging technologies to enhance consumer engagement and drive growth. Notably, he has played a pivotal role in launching NASCAR's esports initiatives, significantly increasing youth engagement. His leadership style emphasizes empathy and team development, fostering high-performing teams that thrive in dynamic environments. Nick's commitment to innovation and excellence positions him as a thought leader in his field, continuously challenging the status quo to keep brands relevant and engaging.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Startup Experience

Nick Rend

Work Experience

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Vice President, Interactive and Emerging Platforms at NASCAR at

NASCAR

July 2024 - Present

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Managing Director, Gaming and Esports at

NASCAR

January 2021 - July 2024

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Growth Consultant Specializing in Sports, Media, Digital Innovation and Advisory at

Self-Employed

January 2020 - July 2024

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Head of Sports and Media at

Newzoo

January 2019 - December 2019

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Senior Director, Consumer Innovation at

NASCAR

January 2018 - December 2018

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Senior Director, Licensing and Consumer Products at

NASCAR

January 2017 - December 2017

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Director, Licensing - Account Management at

NASCAR

January 2011 - December 2016

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Senior Manager, Licensing and Business Development at

NASCAR

January 2008 - December 2010

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Manager, Licensing at

NASCAR

September 2005 - December 2007

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Market Representative at

MAY MERCHANDISING (PTY) LTD

May 2004 - August 2005

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Merchant Executive Apprentice (Assistant Buyer, Area Sales Manager, Assistant Buyer II) at

Literacy Pittsburgh

January 2001 - May 2004

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Nick Rend

Education

Frequently Asked Questions about Nick Rend

What is Nick Rend email address?

Nick Rend's primary email address is *****@nascar.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Nick Rend work for?

Nick Rend is a Vice President, Interactive and Emerging Platforms at NASCAR at NASCAR, a company specializing in Spectator Sports.

Where Nick Rend graduated from?

Nick Rend holds a degree in Rhetoric And Communication from University of Pittsburgh.

How can I directly contact Nick Rend?

To contact Nick Rend directly, you can use the email address *****@nascar.com. Complete contact information is available upon registration with Muraena.

Who is Nick Rend?

Nick Rend is a seasoned executive with over 20 years of experience in the sports and entertainment sectors, currently serving as the Vice President of Interactive and Emerging Platforms at NASCAR. His expertise spans a wide array of disciplines including brand development, strategic partnerships, and innovative product management. Nick has a proven track record of exceeding growth KPIs and spearheading initiatives that bridge the gap between brands and consumers. He is passionate about leveraging emerging technologies to enhance consumer engagement and drive growth. Notably, he has played a pivotal role in launching NASCAR's esports initiatives, significantly increasing youth engagement. His leadership style emphasizes empathy and team development, fostering high-performing teams that thrive in dynamic environments. Nick's commitment to innovation and excellence positions him as a thought leader in his field, continuously challenging the status quo to keep brands relevant and engaging.

Nick`s contact details

mail

*****@nascar.com

Colleagues

Nicole Haves

VP, Chief of Staff

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Patrick Carroll

Managing Director, Technology

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Patrick Tryson

Crew Chief

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Pete Stuart

Managing Director, Impact Strategy & Development

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Steve O'donnell

Chief Operating Officer

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Peter Casarico

Managing Director, Integrated Media

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Philip Metz

Managing Director, Entertainment Marketing & Music

Andrew Huynh

Crew Chief

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Greg Motto

EVP, Chief Financial Officer

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