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Nicki Harkrider-Probey

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Nicki Harkrider-Probey

Revenue Officer, Strategy, Enablement & Marketing | TEGNA

United States

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Nicki Harkrider-Probey

Summary

Nicki Harkrider-Probey is a seasoned sales leader with nearly three decades of experience in broadcast and digital media. Currently serving as the Revenue Officer at TEGNA, she excels in crafting and executing innovative sales strategies that drive significant growth across various platforms. Her leadership philosophy centers on empowering sales teams to achieve their goals while delivering exceptional results for clients. A graduate of Texas Tech University with a degree in Advertising, Nicki's expertise spans advertising sales, media strategy, and integrated marketing solutions. She has been recognized with multiple awards, including the Cynopsis Top Women in Media and the American Women in Media Award of Excellence. Nicki is passionate about leveraging data and insights to enhance marketing effectiveness and has a strong commitment to fostering relationships within the media industry. Her drive for excellence is evident in her ability to adapt to the ever-changing landscape of media and advertising.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Nicki Harkrider-Probey

Work Experience

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Revenue Officer, Strategy, Enablement & Marketing at

TEGNA

December 2023 - Present

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Local Revenue Officer, VP of Sales at

TEGNA

August 2016 - Present

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Director of Sales Marketing at

WFAA

November 2015 - August 2016

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Director of Local Sales & Marketing at

WFAA

August 2011 - September 2015

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Local Sales Manager at

KTVT | CBS DFW

January 2009 - August 2011

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Local Sales Manager at

WFAA

March 2002 - February 2008

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Nicki Harkrider-Probey

Education

Texas Tech University, Bachelor Of Arts (B.A.)

January 1990 - January 1994

Frequently Asked Questions about Nicki Harkrider-Probey

What is Nicki Harkrider-Probey email address?

Nicki Harkrider-Probey's primary email address is ****************@gannett.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Nicki Harkrider-Probey work for?

Nicki Harkrider-Probey is a Revenue Officer, Strategy, Enablement & Marketing at TEGNA, a company specializing in Television broadcasting stations.

Where Nicki Harkrider-Probey graduated from?

Nicki Harkrider-Probey holds a degree in Advertising, Minored In Spanish from Texas Tech University.

How can I directly contact Nicki Harkrider-Probey?

To contact Nicki Harkrider-Probey directly, you can use the email address ****************@gannett.com. Complete contact information is available upon registration with Muraena.

Who is Nicki Harkrider-Probey?

Nicki Harkrider-Probey is a seasoned sales leader with nearly three decades of experience in broadcast and digital media. Currently serving as the Revenue Officer at TEGNA, she excels in crafting and executing innovative sales strategies that drive significant growth across various platforms. Her leadership philosophy centers on empowering sales teams to achieve their goals while delivering exceptional results for clients. A graduate of Texas Tech University with a degree in Advertising, Nicki's expertise spans advertising sales, media strategy, and integrated marketing solutions. She has been recognized with multiple awards, including the Cynopsis Top Women in Media and the American Women in Media Award of Excellence. Nicki is passionate about leveraging data and insights to enhance marketing effectiveness and has a strong commitment to fostering relationships within the media industry. Her drive for excellence is evident in her ability to adapt to the ever-changing landscape of media and advertising.

Nicki`s contact details

mail

****************@gannett.com

************@tegna.com

Colleagues

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Pam Long

VP of Finance, Operations

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Greg Thies

President

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Stuart Epstein

Chief Financial Officer

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Tanya Davis

Vice President, Revenue Systems

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Robert Dwyer

President and General Manager KCEN-TV and KAGS-TV

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Tim Fagan

SVP and Chief Revenue Officer

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Michael Valentine

VP/Station Manager at WUSA9

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Kate Morris

President and General Manager

Larry Delia

Senior Vice President

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Minerva Wilson

VP, General Sales Manager- TEGNA Sales

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