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Nicole Panas

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Nicole Panas

VP, Marketing & Demand Gen | Scratch Marketing + Media

Boston, Massachusetts, United States

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Nicole Panas

Summary

Nicole Panas is a seasoned marketing executive based in Boston, Massachusetts, with over 20 years of experience in the management consulting and technology sectors. Currently serving as the VP of Marketing & Demand Generation at Scratch Marketing Media, she is known for her analytics-driven approach and ability to lead cross-functional teams. Nicole has a strong background in digital marketing, product management, and strategic partnerships, which enables her to effectively drive revenue growth through innovative marketing strategies. She has held various leadership roles in reputable companies, showcasing her adaptability and expertise in both startup and corporate environments. With a focus on creating optimal client experiences, Nicole leverages data-driven insights to inform her marketing decisions. Her academic foundation in business and marketing from Boston University further complements her professional journey. Beyond her work, Nicole is passionate about emerging technologies and sustainability in marketing practices.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Startup Experience

Corporate Experience

Nicole Panas

Work Experience

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VP, Marketing & Demand Gen at

Scratch Marketing + Media

January 2024 - Present

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Senior Director - Marketing & Demand Gen at

Scratch Marketing + Media

December 2021 - Present

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Director Global Marketing & Demand Generation at

USU Solutions International

January 2021 - December 2021

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Marketing Director at

Aspera

January 2015 - January 2021

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Marketing Program Manager at

Aspera

September 2013 - January 2015

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Sr. Marketing Manager at

ASSIMILATE

January 2011 - September 2013

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Senior Product Marketing Manager at

GenArts, Inc.

January 2006 - January 2011

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Marketing Manager at

Mac Gray

April 2001 - January 2006

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Broadcast Assistant at

Initiative

September 1999 - March 2001

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Nicole Panas

Education

Questrom School of Business, Boston University, Bsba

January 1995 - January 1999

Boston University, Bsba

January 1995 - January 1999

Frequently Asked Questions about Nicole Panas

What is Nicole Panas email address?

Nicole Panas's primary email address is ******@scratchmm.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Nicole Panas work for?

Nicole Panas is a VP, Marketing & Demand Gen at Scratch Marketing + Media, a company specializing in Nondurable goods, nec.

Where Nicole Panas graduated from?

Nicole Panas holds a degree in Marketing from Questrom School of Business, Boston University.

How can I directly contact Nicole Panas?

To contact Nicole Panas directly, you can use the email address ******@scratchmm.com. Complete contact information is available upon registration with Muraena.

Who is Nicole Panas?

Nicole Panas is a seasoned marketing executive based in Boston, Massachusetts, with over 20 years of experience in the management consulting and technology sectors. Currently serving as the VP of Marketing & Demand Generation at Scratch Marketing Media, she is known for her analytics-driven approach and ability to lead cross-functional teams. Nicole has a strong background in digital marketing, product management, and strategic partnerships, which enables her to effectively drive revenue growth through innovative marketing strategies. She has held various leadership roles in reputable companies, showcasing her adaptability and expertise in both startup and corporate environments. With a focus on creating optimal client experiences, Nicole leverages data-driven insights to inform her marketing decisions. Her academic foundation in business and marketing from Boston University further complements her professional journey. Beyond her work, Nicole is passionate about emerging technologies and sustainability in marketing practices.

Nicole`s contact details

mail

******@scratchmm.com

************@aspera.com

************@asperasoft.com

Colleagues

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Anya Nelson

SVP, Public Relations Practice Lead

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Dana Zemack

Vice President, Public Relations

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John Saxe

Vice President, Communications, Content & Strategy

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