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Nik Hengel
Nik Hengel
Vice President, Localytics | NOVUS Media LLC
Duluth, Minnesota, United States
Nik Hengel
Summary
Nik Hengel is a seasoned marketing analytics expert currently serving as Vice President of Localytics at Novus Media LLC. With over 15 years of experience in both agency and client-side roles, he has honed his skills in geospatial analytics and multi-channel marketing strategies. Nik's leadership has been pivotal in advancing the Localytics practice, focusing on transforming complex data into actionable insights for better decision-making. He played a crucial role in developing proprietary planning tools that enhance marketing effectiveness. A graduate of the University of Minnesota-Twin Cities, Nik is passionate about simplifying complex challenges in marketing technology. Outside of work, he enjoys spending time with his wife and their two floppy-eared rabbits, Themba and Balsam.
Nik Hengel
Work Experience
Vice President, Localytics at
NOVUS Media LLC
July 2021 - Present
Director, Marketing Sciences at
NOVUS Media LLC
August 2018 - June 2021
Director, Digital Marketing Analytics at
Maurices
September 2016 - August 2018
Director, Marketing Science at
Novus Media
November 2015 - September 2016
Manager, Campaign Analytics & Optimization at
Novus Media
April 2014 - November 2015
Lead Analyst, Target.com & Mobile at
Target
March 2013 - April 2014
Manager, Strategy & Analysis at
Digitas Sofia
August 2012 - March 2013
Senior Analyst, Strategy & Analysis at
Digitas Sofia
August 2011 - August 2012
Supervisor, Radio Planning & Analytics at
Marketing Architects
September 2010 - August 2011
Sr. Marketing Analyst at
Marketing Architects
December 2009 - September 2010
Marketing Analyst at
Marketing Architects
June 2007 - December 2009
Marketing Analyst at
Sensory Logic
January 2007 - May 2007
Marketing Intern at
GovDocs, Inc
June 2005 - January 2007
Nik Hengel
Education
University of Minnesota Twin Cities, Bs
January 2003 - January 2007
Frequently Asked Questions about Nik Hengel
What is Nik Hengel email address?
Nik Hengel's primary email address is **********@novusmedia.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Nik Hengel work for?
Nik Hengel is a Vice President, Localytics at NOVUS Media LLC, a company specializing in Management, Scientific, & Technical Consulting Services.
Where Nik Hengel graduated from?
Nik Hengel holds a degree in Marketing from University of Minnesota Twin Cities.
How can I directly contact Nik Hengel?
To contact Nik Hengel directly, you can use the email address **********@novusmedia.com. Complete contact information is available upon registration with Muraena.
Who is Nik Hengel?
Nik Hengel is a seasoned marketing analytics expert currently serving as Vice President of Localytics at Novus Media LLC. With over 15 years of experience in both agency and client-side roles, he has honed his skills in geospatial analytics and multi-channel marketing strategies. Nik's leadership has been pivotal in advancing the Localytics practice, focusing on transforming complex data into actionable insights for better decision-making. He played a crucial role in developing proprietary planning tools that enhance marketing effectiveness. A graduate of the University of Minnesota-Twin Cities, Nik is passionate about simplifying complex challenges in marketing technology. Outside of work, he enjoys spending time with his wife and their two floppy-eared rabbits, Themba and Balsam.
Nik`s contact details
**********@novusmedia.com
Colleagues
Board Member
Senior Advisor
Board Member
Chief Financial Officer
Vice President, Business Development
Vice President, Integrated Client Strategy
Chief People Officer