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Nik Hengel

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Nik Hengel

Vice President, Localytics | NOVUS Media LLC

Duluth, Minnesota, United States

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Nik Hengel

Summary

Nik Hengel is a seasoned marketing analytics expert currently serving as Vice President of Localytics at Novus Media LLC. With over 15 years of experience in both agency and client-side roles, he has honed his skills in geospatial analytics and multi-channel marketing strategies. Nik's leadership has been pivotal in advancing the Localytics practice, focusing on transforming complex data into actionable insights for better decision-making. He played a crucial role in developing proprietary planning tools that enhance marketing effectiveness. A graduate of the University of Minnesota-Twin Cities, Nik is passionate about simplifying complex challenges in marketing technology. Outside of work, he enjoys spending time with his wife and their two floppy-eared rabbits, Themba and Balsam.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Nik Hengel

Work Experience

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Vice President, Localytics at

NOVUS Media LLC

July 2021 - Present

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Director, Marketing Sciences at

NOVUS Media LLC

August 2018 - June 2021

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Director, Digital Marketing Analytics at

Maurices

September 2016 - August 2018

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Director, Marketing Science at

Novus Media

November 2015 - September 2016

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Manager, Campaign Analytics & Optimization at

Novus Media

April 2014 - November 2015

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Lead Analyst, Target.com & Mobile at

Target

March 2013 - April 2014

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Manager, Strategy & Analysis at

Digitas Sofia

August 2012 - March 2013

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Senior Analyst, Strategy & Analysis at

Digitas Sofia

August 2011 - August 2012

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Supervisor, Radio Planning & Analytics at

Marketing Architects

September 2010 - August 2011

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Sr. Marketing Analyst at

Marketing Architects

December 2009 - September 2010

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Marketing Analyst at

Marketing Architects

June 2007 - December 2009

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Marketing Analyst at

Sensory Logic

January 2007 - May 2007

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Marketing Intern at

GovDocs, Inc

June 2005 - January 2007

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Nik Hengel

Education

University of Minnesota Twin Cities, Bs

January 2003 - January 2007

Frequently Asked Questions about Nik Hengel

What is Nik Hengel email address?

Nik Hengel's primary email address is **********@novusmedia.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Nik Hengel work for?

Nik Hengel is a Vice President, Localytics at NOVUS Media LLC, a company specializing in Management, Scientific, & Technical Consulting Services.

Where Nik Hengel graduated from?

Nik Hengel holds a degree in Marketing from University of Minnesota Twin Cities.

How can I directly contact Nik Hengel?

To contact Nik Hengel directly, you can use the email address **********@novusmedia.com. Complete contact information is available upon registration with Muraena.

Who is Nik Hengel?

Nik Hengel is a seasoned marketing analytics expert currently serving as Vice President of Localytics at Novus Media LLC. With over 15 years of experience in both agency and client-side roles, he has honed his skills in geospatial analytics and multi-channel marketing strategies. Nik's leadership has been pivotal in advancing the Localytics practice, focusing on transforming complex data into actionable insights for better decision-making. He played a crucial role in developing proprietary planning tools that enhance marketing effectiveness. A graduate of the University of Minnesota-Twin Cities, Nik is passionate about simplifying complex challenges in marketing technology. Outside of work, he enjoys spending time with his wife and their two floppy-eared rabbits, Themba and Balsam.

Nik`s contact details

mail

**********@novusmedia.com

Colleagues

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Rob Davis

Board Member

Sarah Rae Murphy

Senior Advisor

Sarah Murphy

Board Member

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Dawn Lamm

Chief Financial Officer

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Bridgit Wallace

Vice President, Business Development

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Candi Atteberry

Vice President, Integrated Client Strategy

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Margy Campion

Chief People Officer

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