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Orlena Yeung

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Orlena Yeung

Chief Brand Officer | Chewy

Miami, Florida, United States

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Orlena Yeung

Summary

Orlena Yeung is a seasoned marketing executive with over 20 years of experience in brand strategy and consumer experience innovation. Currently serving as the Chief Brand Officer at Chewy, she leads a diverse team dedicated to enhancing the brand's presence in the pet retail industry. With a rich background that spans across notable companies like Microsoft, CBS Interactive, and Capital One, Orlena has a proven track record of driving growth and consumer loyalty through innovative marketing and product strategies. Her expertise encompasses a wide array of disciplines, from digital marketing to cross-functional team leadership. Orlena's passion for building culturally relevant brands is evident in her work, where she combines technology, data, and design to create compelling consumer experiences. She holds a degree in English Literature from the University of Puget Sound, showcasing her strong communication skills that complement her strategic vision. Beyond her professional achievements, Orlena is deeply committed to understanding consumer needs, particularly in the pet industry, where she strives to make a meaningful impact.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Startup Experience

Orlena Yeung

Work Experience

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Chief Brand Officer at

Chewy

January 2018 - Present

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Head of the Intelligent Customer Experiences Group, Capital One Labs at

Capital One Financial Corporation

January 2015 - January 2017

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Chief Product & Marketing Officer at

Vitals

January 2012 - January 2015

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Vice President, Marketing & Product, CBS Interactive Music at

CBS Interactive

January 2008 - January 2012

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Xbox Global Brand Manager at

Microsoft Corporation

January 2001 - January 2006

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Orlena Yeung

Education

Frequently Asked Questions about Orlena Yeung

What is Orlena Yeung email address?

Orlena Yeung's primary email address is ******@chewy.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Orlena Yeung work for?

Orlena Yeung is a Chief Brand Officer at Chewy, a company specializing in Recreational vehicle dealers.

Where Orlena Yeung graduated from?

Orlena Yeung holds a degree in English Literature from University of Puget Sound.

How can I directly contact Orlena Yeung?

To contact Orlena Yeung directly, you can use the email address ******@chewy.com. Complete contact information is available upon registration with Muraena.

Who is Orlena Yeung?

Orlena Yeung is a seasoned marketing executive with over 20 years of experience in brand strategy and consumer experience innovation. Currently serving as the Chief Brand Officer at Chewy, she leads a diverse team dedicated to enhancing the brand's presence in the pet retail industry. With a rich background that spans across notable companies like Microsoft, CBS Interactive, and Capital One, Orlena has a proven track record of driving growth and consumer loyalty through innovative marketing and product strategies. Her expertise encompasses a wide array of disciplines, from digital marketing to cross-functional team leadership. Orlena's passion for building culturally relevant brands is evident in her work, where she combines technology, data, and design to create compelling consumer experiences. She holds a degree in English Literature from the University of Puget Sound, showcasing her strong communication skills that complement her strategic vision. Beyond her professional achievements, Orlena is deeply committed to understanding consumer needs, particularly in the pet industry, where she strives to make a meaningful impact.

Orlena`s contact details

mail

******@chewy.com

************@capitalone.com

Colleagues

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Ornel Cotera

Vice President of Healthcare

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Sumit Singh

Member, Board Of Directors

Pete Krillies

Vice President, Real Estate, Facilities

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Allen Hughes

President, Retail

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Gabriel Cubides

Chief Operational Officer and Co-Founder

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Brent Yoder

Vice President, Pharmacy Operations

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Greg Arendt

Vice President, Talent Acquisition & HR Operations

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Ryan Cohen

Founder

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Ryan Cohen

Founder

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Randy Wagner

Managing Director of Growth Strategy

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