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Pamela Velarde
Pamela Velarde
Chief Member | Mattel Canada
Redondo Beach, California, United States
Pamela Velarde
Summary
Pamela Velarde is a seasoned marketing professional currently leading the Omni-channel retail marketing team at Mattel. With a strong focus on retail program strategy and execution, she excels in aligning various demand creation tactics to maximize impact across channels. Her expertise spans analytics, e-commerce, and retail media, making her a valuable asset in the consumer goods industry. Pamela has a rich history of progressive leadership roles at Mattel, where she has successfully driven brand and commercial strategies for iconic products like Barbie. Her analytical mindset and strategic approach have positioned her as a thought leader in the evolving retail landscape. An alumna of Wharton, she combines academic rigor with practical experience, having worked at prestigious firms like BCG and Skyworks. Outside of her professional achievements, she is passionate about coaching and mentoring the next generation of marketers.
Pamela Velarde
Work Experience
Chief Member at
Chief
March 2022 - Present
Vice President, Omni-channel Retail Marketing - All Channels at
Mattel Canada
August 2021 - Present
Senior Director, Omni-channel Retail Marketing - All Channels at
Mattel Canada
December 2020 - August 2021
Senior Director, Customer Marketing: Emerging Channels, Wal-Mart and Target at
Mattel Canada
October 2018 - December 2020
Director, Customer Marketing, Emerging Channels at
Mattel Canada
April 2016 - October 2018
Senior Manager, Customer Marketing, Toys R Us at
Mattel Canada
July 2015 - April 2016
Senior Manager, Barbie Global Marketing - Barbie at
Mattel
May 2014 - July 2015
Manager, Barbie Global Marketing - Barbie at
Mattel
August 2012 - May 2014
Manager, International Strategic Planning at
Mattel
June 2011 - August 2012
Senior Associate - International Strategic Planning at
Mattel Canada
April 2010 - May 2011
Consultant at
THE BOSTON CONSULTING GROUP HOLDING (THAILAND) LIMITED
October 2008 - March 2010
Senior Product Engineer at
Skyworks Solutions, Inc.
January 2004 - January 2006
Product Engineer at
Skyworks Solutions, Inc.
January 1999 - January 2004
Pamela Velarde
Education
University of California, Irvine, Bachelors
January 1970 - January 1970
University of California, Irvine, Master Of Science
January 1970 - January 1970
Wharton School, Master Of Business Administration
January 1970 - January 1970
University of Pennsylvania, Master Of Business Administration
January 1970
Frequently Asked Questions about Pamela Velarde
What is Pamela Velarde email address?
Pamela Velarde's primary email address is **************@mattel.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Pamela Velarde work for?
Pamela Velarde is a Chief Member at Mattel Canada, a company specializing in Other Miscellaneous Manufacturing.
Where Pamela Velarde graduated from?
Pamela Velarde holds a degree in Bachelor Of Science from University of California, Irvine.
How can I directly contact Pamela Velarde?
To contact Pamela Velarde directly, you can use the email address **************@mattel.com. Complete contact information is available upon registration with Muraena.
Who is Pamela Velarde?
Pamela Velarde is a seasoned marketing professional currently leading the Omni-channel retail marketing team at Mattel. With a strong focus on retail program strategy and execution, she excels in aligning various demand creation tactics to maximize impact across channels. Her expertise spans analytics, e-commerce, and retail media, making her a valuable asset in the consumer goods industry. Pamela has a rich history of progressive leadership roles at Mattel, where she has successfully driven brand and commercial strategies for iconic products like Barbie. Her analytical mindset and strategic approach have positioned her as a thought leader in the evolving retail landscape. An alumna of Wharton, she combines academic rigor with practical experience, having worked at prestigious firms like BCG and Skyworks. Outside of her professional achievements, she is passionate about coaching and mentoring the next generation of marketers.
Pamela`s contact details
**************@mattel.com
**************@bcg.com
********@chief.com
Colleagues
Senior Vice President Entertainment Partnerships
Vice President, Global Consumer Services
President and Chief Commercial Officer
SVP, Global Head of Design, Vehicles and Building Sets
Managing Director Hong Kong
Chief Executive Officer
Vice President Sales
Board Member - External Advisory Board
SVP, Global Head of Action Figures and Fisher-Price Entertainment
Vice President and Head of Infrastructure & Operations