Directory

>

Pamela Velarde

avatar

Pamela Velarde

Chief Member | Mattel Canada

Redondo Beach, California, United States

View contact details (it's free)

Pamela Velarde

Summary

Pamela Velarde is a seasoned marketing professional currently leading the Omni-channel retail marketing team at Mattel. With a strong focus on retail program strategy and execution, she excels in aligning various demand creation tactics to maximize impact across channels. Her expertise spans analytics, e-commerce, and retail media, making her a valuable asset in the consumer goods industry. Pamela has a rich history of progressive leadership roles at Mattel, where she has successfully driven brand and commercial strategies for iconic products like Barbie. Her analytical mindset and strategic approach have positioned her as a thought leader in the evolving retail landscape. An alumna of Wharton, she combines academic rigor with practical experience, having worked at prestigious firms like BCG and Skyworks. Outside of her professional achievements, she is passionate about coaching and mentoring the next generation of marketers.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Pamela Velarde

Work Experience

company logo

Chief Member at

Chief

March 2022 - Present

company logo

Vice President, Omni-channel Retail Marketing - All Channels at

Mattel Canada

August 2021 - Present

company logo

Senior Director, Omni-channel Retail Marketing - All Channels at

Mattel Canada

December 2020 - August 2021

company logo

Senior Director, Customer Marketing: Emerging Channels, Wal-Mart and Target at

Mattel Canada

October 2018 - December 2020

company logo

Director, Customer Marketing, Emerging Channels at

Mattel Canada

April 2016 - October 2018

company logo

Senior Manager, Customer Marketing, Toys R Us at

Mattel Canada

July 2015 - April 2016

company logo

Senior Manager, Barbie Global Marketing - Barbie at

Mattel

May 2014 - July 2015

company logo

Manager, Barbie Global Marketing - Barbie at

Mattel

August 2012 - May 2014

company logo

Manager, International Strategic Planning at

Mattel

June 2011 - August 2012

company logo

Senior Associate - International Strategic Planning at

Mattel Canada

April 2010 - May 2011

💼

Consultant at

THE BOSTON CONSULTING GROUP HOLDING (THAILAND) LIMITED

October 2008 - March 2010

company logo

Senior Product Engineer at

Skyworks Solutions, Inc.

January 2004 - January 2006

company logo

Product Engineer at

Skyworks Solutions, Inc.

January 1999 - January 2004

Logos provided by Logo.dev

Pamela Velarde

Education

University of California, Irvine, Bachelors

January 1970 - January 1970

University of California, Irvine, Master Of Science

January 1970 - January 1970

Wharton School, Master Of Business Administration

January 1970 - January 1970

University of Pennsylvania, Master Of Business Administration

January 1970

Frequently Asked Questions about Pamela Velarde

What is Pamela Velarde email address?

Pamela Velarde's primary email address is **************@mattel.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Pamela Velarde work for?

Pamela Velarde is a Chief Member at Mattel Canada, a company specializing in Other Miscellaneous Manufacturing.

Where Pamela Velarde graduated from?

Pamela Velarde holds a degree in Bachelor Of Science from University of California, Irvine.

How can I directly contact Pamela Velarde?

To contact Pamela Velarde directly, you can use the email address **************@mattel.com. Complete contact information is available upon registration with Muraena.

Who is Pamela Velarde?

Pamela Velarde is a seasoned marketing professional currently leading the Omni-channel retail marketing team at Mattel. With a strong focus on retail program strategy and execution, she excels in aligning various demand creation tactics to maximize impact across channels. Her expertise spans analytics, e-commerce, and retail media, making her a valuable asset in the consumer goods industry. Pamela has a rich history of progressive leadership roles at Mattel, where she has successfully driven brand and commercial strategies for iconic products like Barbie. Her analytical mindset and strategic approach have positioned her as a thought leader in the evolving retail landscape. An alumna of Wharton, she combines academic rigor with practical experience, having worked at prestigious firms like BCG and Skyworks. Outside of her professional achievements, she is passionate about coaching and mentoring the next generation of marketers.

Pamela`s contact details

mail

**************@mattel.com

**************@bcg.com

********@chief.com

Colleagues

avatar
Nick Karamanos

Senior Vice President Entertainment Partnerships

avatar
Patti Breyfogle

Vice President, Global Consumer Services

avatar
Steve Totzke

President and Chief Commercial Officer

avatar
Ted Wu

SVP, Global Head of Design, Vehicles and Building Sets

Peter Broegger

Managing Director Hong Kong

Peter Martins

Chief Executive Officer

avatar
Peter Sullivan

Vice President Sales

avatar
Aimee London

Board Member - External Advisory Board

avatar
Pj Lewis

SVP, Global Head of Action Figures and Fisher-Price Entertainment

avatar
Alex Goncharov

Vice President and Head of Infrastructure & Operations

View Contact details (it's free)
Request Profile Removal