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Pat Cummings

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Pat Cummings

Chief Executive Officer | MMA (Marketing Management Analytics)

Greenwich, Connecticut, United States

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Pat Cummings

Summary

Pat Cummings is a seasoned executive with a wealth of experience in marketing management analytics, leading the company Marketing Management Analytics (MMA) since its acquisition in 2010. Under Pat's leadership, MMA has expanded its operations to over 30 countries and achieved remarkable organic growth of 632% from 2011 to 2023. With a strong background in analytics, business development, and marketing strategy, Pat has a proven track record in optimizing marketing performance through data-driven solutions. Prior to MMA, Pat held senior leadership roles at prominent firms such as Accenture and SymphonyIRI, where they honed their expertise in modeling and analytic solutions. Pat's educational foundation in Management Information Systems from the University of Notre Dame complements their strategic vision in the marketing analytics domain. A dynamic leader, Pat is passionate about leveraging intelligent data and analytics to drive value creation for clients.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Startup Experience

Pat Cummings

Work Experience

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Chief Executive Officer at

MMA (Marketing Management Analytics)

November 2010 - Present

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Division President, EVP Modeling & Analytic Solutions at

IRI

January 2008 - November 2010

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Partner, Managing Director, Accenture Marketing Sciences - North America at

Accenture Ltd.

October 2004 - December 2007

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Senior Vice President, Business Development at

INFORMATION RESOURCES

October 2002 - October 2004

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Vice President, Worldwide Sales at

PAXONIX

March 2001 - October 2002

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Vice President, Sales at

Emmperative Inc Magnifi

July 2000 - March 2001

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Senior Vice President, Business Development at

INFORMATION RESOURCES

December 1997 - July 2000

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National Trade Marketing Manager at

Ocean Spray Cranberries, Inc.

August 1993 - December 1997

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Division Trade Marketing Manager at

Alpo Petfoods

March 1991 - August 1993

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General Manager (Midwest) at

The New Era Beverage

June 1989 - March 1991

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Unit Manager at

Black & Decker

June 1988 - June 1989

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Key Account Manager at

Johnson & Johnson Baby Products Inc

January 1986 - June 1988

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Pat Cummings

Education

University of Notre Dame, Bachelor Of Science - Bs

January 1981 - January 1985

Frequently Asked Questions about Pat Cummings

What is Pat Cummings email address?

Pat Cummings's primary email address is *********@mma.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Pat Cummings work for?

Pat Cummings is a Chief Executive Officer at MMA (Marketing Management Analytics), a company specializing in Management consulting services.

Where Pat Cummings graduated from?

Pat Cummings holds a degree in Management Information Systems And Services from University of Notre Dame.

How can I directly contact Pat Cummings?

To contact Pat Cummings directly, you can use the email address *********@mma.com. Complete contact information is available upon registration with Muraena.

Who is Pat Cummings?

Pat Cummings is a seasoned executive with a wealth of experience in marketing management analytics, leading the company Marketing Management Analytics (MMA) since its acquisition in 2010. Under Pat's leadership, MMA has expanded its operations to over 30 countries and achieved remarkable organic growth of 632% from 2011 to 2023. With a strong background in analytics, business development, and marketing strategy, Pat has a proven track record in optimizing marketing performance through data-driven solutions. Prior to MMA, Pat held senior leadership roles at prominent firms such as Accenture and SymphonyIRI, where they honed their expertise in modeling and analytic solutions. Pat's educational foundation in Management Information Systems from the University of Notre Dame complements their strategic vision in the marketing analytics domain. A dynamic leader, Pat is passionate about leveraging intelligent data and analytics to drive value creation for clients.

Pat`s contact details

mail

*********@mma.com

************@ipsos.com

************@iriworldwide.com

Colleagues

Sumair Seth

Vice President - Analytics

Terry Whitehouse

Vice President

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Peter Gale

Vice President, Analytic Consulting

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Patrick Mcgraw

SVP, Ipsos-MMA

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Pravat Kumar Dash

Vice President - Analytics

Andrew Zwillinger

Vice President, Business Transformation

Steve Bowers

Vice President of Marketing

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Surya Pandruvada

Executive Vice President - Healthcare Data and Analytics

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Michael Chen

Vice President

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