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Peiwen Chen

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Peiwen Chen

Chief Marketing Officer | Universal Yums

Katy, Texas, United States

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Peiwen Chen

Summary

Peiwen Chen is a consumer-focused marketer with extensive experience in business strategy and marketing across diverse industries, including technology and health. Currently serving as the Chief Marketing Officer at Universal Yums, Peiwen leverages a unique blend of analytical skills and creative strategy to develop comprehensive marketing solutions that align with business objectives. With a solid foundation in mechanical engineering, Peiwen's technical background complements a robust marketing acumen, enabling effective data-driven decision making. A proven leader in marketing strategy, Peiwen has held key roles in various organizations, showcasing adaptability and a passion for innovation. Peiwen's approach emphasizes collaboration and cross-functional teamwork, ensuring that marketing efforts resonate with consumer needs. Outside of work, Peiwen is committed to continuous learning and exploring emerging trends in digital marketing.

General

Generalist

Technical Background

Leadership Experience

Frequent Moves

Immigrant

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Startup Experience

Corporate Experience

Consulting Experience

Peiwen Chen

Work Experience

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Chief Marketing Officer at

Universal Yums

September 2023 - Present

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VP of Marketing at

Front of the Pack

May 2022 - September 2023

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VP of Marketing at

Abodu

December 2021 - May 2022

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GM of Agency at

Curology

October 2020 - December 2021

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Sr. Director of Marketing Strategy and Operation at

Curology

January 2020 - October 2020

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director of marketing strategy and operations at

Curology

April 2019 - January 2020

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Manager of Strategy and Business Operations at

RealSelf

February 2018 - April 2019

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Head of Consumer Insights at

Whitepages

August 2017 - February 2018

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Customer Acquisition Manager at

Whitepages

May 2016 - August 2017

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Associate Program Officer (Bain Extern) at

Bill & Melinda Gates Foundation Trust, LLC

October 2015 - May 2016

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Senior Associate Consultant at

Bain & Company

September 2014 - September 2015

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Associate Consultant at

Bain & Company

August 2012 - September 2014

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Intern at

Inventive Power S.A. de C.V.

January 2011 - December 2011

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Peiwen Chen

Education

Instituto Tecnológico y de Estudios Superiores de Monterrey | ITESM, Bachelor Of Applied Science (B.A.Sc.)

January 2007 - January 2012

Frequently Asked Questions about Peiwen Chen

What is Peiwen Chen email address?

Peiwen Chen's primary email address is ******@universalyums.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Peiwen Chen work for?

Peiwen Chen is a Chief Marketing Officer at Universal Yums, a company specializing in Recreational vehicle dealers.

Where Peiwen Chen graduated from?

Peiwen Chen holds a degree in Mechanical Engineering from Instituto Tecnológico y de Estudios Superiores de Monterrey | ITESM.

How can I directly contact Peiwen Chen?

To contact Peiwen Chen directly, you can use the email address ******@universalyums.com. Complete contact information is available upon registration with Muraena.

Is Peiwen Chen an immigrant?

Yes, Peiwen Chen is an immigrant and currently based in United States

Who is Peiwen Chen?

Peiwen Chen is a consumer-focused marketer with extensive experience in business strategy and marketing across diverse industries, including technology and health. Currently serving as the Chief Marketing Officer at Universal Yums, Peiwen leverages a unique blend of analytical skills and creative strategy to develop comprehensive marketing solutions that align with business objectives. With a solid foundation in mechanical engineering, Peiwen's technical background complements a robust marketing acumen, enabling effective data-driven decision making. A proven leader in marketing strategy, Peiwen has held key roles in various organizations, showcasing adaptability and a passion for innovation. Peiwen's approach emphasizes collaboration and cross-functional teamwork, ensuring that marketing efforts resonate with consumer needs. Outside of work, Peiwen is committed to continuous learning and exploring emerging trends in digital marketing.

Peiwen`s contact details

mail

******@universalyums.com

******@fotp.com

***********@gatesfoundation.org

Colleagues

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Emily Tarvin

Lifecycle & CRO Manager

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Monique Zauner

Co Founder

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