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Pete Cowing

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Pete Cowing

VP of Sales | Attentive

San Francisco, California, United States

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Pete Cowing

Summary

Pete Cowing is a seasoned Technology Sales Leader with over 20 years of experience in driving business transformation through innovative technical solutions. He has a proven track record in scaling revenue organizations and aligning marketing and sales strategies to maximize customer engagement. His leadership style is heavily influenced by the Challenger Sale Methodology, which emphasizes understanding customer needs and delivering tailored solutions. Pete has successfully led sales teams in various sectors, including enterprise software and cloud computing, and has a knack for complex contract negotiations. His educational background from the University of California, Berkeley, adds to his strategic approach in the tech sales landscape. Outside of work, Pete is passionate about mentoring emerging sales leaders and advocating for diversity in the sales profession.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Leadership Development

Emerging Technologies

Organisational experience

Corporate Experience

Startup Experience

Pete Cowing

Work Experience

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VP of Sales at

Attentive

July 2023 - Present

💼

Founder at

Prc Coaching

January 2023 - Present

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Vice President of Sales - Americas/ANZ at

Contentful

January 2020 - December 2022

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Vice President of Enterprise and Strategic Sales at

Pendo.io

January 2019 - September 2019

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Vice President of Global Sales at

Blueshift

February 2016 - January 2019

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AVP of Enterprise Sales (IPO/Vista Equity/Adobe) at

Adobe Marketo

May 2010 - February 2016

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Senior Account Executive (Acquired by Infor) at

Lawson Software

September 2006 - May 2010

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Distribution Sector Lead at

IBM

January 2003 - July 2006

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Regional Sales Manager (Acquired by Cisco Systems) at

Cisco

January 2000 - January 2003

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Frequently Asked Questions about Pete Cowing

What is Pete Cowing email address?

Pete Cowing's primary email address is ***********@contentful.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Pete Cowing work for?

Pete Cowing is a VP of Sales at Attentive, a company specializing in Custom computer programming services.

Where Pete Cowing graduated from?

Pete Cowing holds a degree in Business Management from Haas School of Business.

How can I directly contact Pete Cowing?

To contact Pete Cowing directly, you can use the email address ***********@contentful.com. Complete contact information is available upon registration with Muraena.

Who is Pete Cowing?

Pete Cowing is a seasoned Technology Sales Leader with over 20 years of experience in driving business transformation through innovative technical solutions. He has a proven track record in scaling revenue organizations and aligning marketing and sales strategies to maximize customer engagement. His leadership style is heavily influenced by the Challenger Sale Methodology, which emphasizes understanding customer needs and delivering tailored solutions. Pete has successfully led sales teams in various sectors, including enterprise software and cloud computing, and has a knack for complex contract negotiations. His educational background from the University of California, Berkeley, adds to his strategic approach in the tech sales landscape. Outside of work, Pete is passionate about mentoring emerging sales leaders and advocating for diversity in the sales profession.

Pete`s contact details

mail

***********@contentful.com

****@getblueshift.com

*******@attentive.com

Colleagues

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Param Sidhu

Chief of Staff to Chief Executive Officer

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Kristin Hill

VP, Revenue Enablement

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Kyndal Shewmake

VP Digital Marketing

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Lauren Sinclair

Client Advisory Board Member

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Natasha Zuluaga

Attentive Customer Advisory Board Member

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Angelique Kamara

VP, Partnerships

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Antonio Aponte

Chief Accounting Officer (CAO) & Treasurer

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Keri Mcghee

Chief Marketing Officer

Brandon Simins

Chief Financial Officer

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Keri Mcghee

VP, Events & Partner Marketing

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