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Peter Barry
Peter Barry
Vice President, Addressability & Commerce Media, APAC
Australia
Peter Barry
Summary
Peter Barry is a seasoned executive with extensive experience in the advertising and digital marketing sectors, currently serving as Vice President of Addressability & Commerce Media for PubMatic in the APAC region. His expertise spans various aspects of digital marketing, including advertising sales, media buying, and e-commerce strategies. Peter has a strong track record of driving business growth through innovative addressability solutions and data-driven marketing strategies. He has also held significant leadership positions within the IAB, contributing to the advancement of advertising technology standards. With a focus on user privacy and targeted advertising, he is at the forefront of transforming how companies leverage first-party data. Peter's career reflects a commitment to excellence in marketing communications and a passion for integrating technology with business development. He is known for his ability to navigate complex market landscapes and foster relationships that enhance brand visibility and revenue.
Peter Barry
Work Experience
Vice President, Addressability & Commerce Media, APAC at
Pubmatic, Inc.
January 2024 - Present
Vice President, Addressability & Commerce Media at
Pubmatic, Inc.
November 2021 - January 2024
Retail Media Committee Member at
IAB
July 2022 - January 2024
Regional Director, ANZ & Head of Audience, APAC at
Pubmatic, Inc.
September 2020 - November 2021
IAB Executive Technology Council Chair at
IAB Australia
June 2021 - November 2021
IAB Executive Technology Council Member at
IAB Australia
October 2017 - November 2021
Regional Director Australia & New Zealand at
Pubmatic, Inc.
January 2019 - September 2020
Country Manager Australia & New Zealand at
Pubmatic, Inc.
February 2016 - January 2019
Commercial Director at
AD2ONE B.V.
February 2015 - February 2016
National Sales Director at
AD2ONE B.V.
May 2014 - January 2015
Commercial Director at
Davinci Marketing Cloud
October 2012 - April 2014
Advertising Manager - Republic of Ireland at
Trinity Mirror
May 2006 - September 2012
Direct Sales Manager at
SPIN1038
March 2005 - May 2006
Direct Sales/Direct Sales Manager at
98fm
January 2002 - January 2005
Advertising Sales Executive at
Addisplays
January 2001 - January 2002
Peter Barry
Education
Midleton College, Cork
January 1990 - January 1996
Dublin Business School, Diploma
Frequently Asked Questions about Peter Barry
What is Peter Barry email address?
Peter Barry's primary email address is *****@iab.com. To view the full verified email and additional contact details, sign up for free with Muraena.
Where Peter Barry graduated from?
Peter Barry holds a degree in from Midleton College, Cork.
How can I directly contact Peter Barry?
To contact Peter Barry directly, you can use the email address *****@iab.com. Complete contact information is available upon registration with Muraena.
Who is Peter Barry?
Peter Barry is a seasoned executive with extensive experience in the advertising and digital marketing sectors, currently serving as Vice President of Addressability & Commerce Media for PubMatic in the APAC region. His expertise spans various aspects of digital marketing, including advertising sales, media buying, and e-commerce strategies. Peter has a strong track record of driving business growth through innovative addressability solutions and data-driven marketing strategies. He has also held significant leadership positions within the IAB, contributing to the advancement of advertising technology standards. With a focus on user privacy and targeted advertising, he is at the forefront of transforming how companies leverage first-party data. Peter's career reflects a commitment to excellence in marketing communications and a passion for integrating technology with business development. He is known for his ability to navigate complex market landscapes and foster relationships that enhance brand visibility and revenue.
Peter`s contact details
*****@iab.com
***********@pubmatic.com
***********@irishmirror.ie