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Peter Barry

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Peter Barry

Vice President, Addressability & Commerce Media, APAC

Australia

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Peter Barry

Summary

Peter Barry is a seasoned executive with extensive experience in the advertising and digital marketing sectors, currently serving as Vice President of Addressability & Commerce Media for PubMatic in the APAC region. His expertise spans various aspects of digital marketing, including advertising sales, media buying, and e-commerce strategies. Peter has a strong track record of driving business growth through innovative addressability solutions and data-driven marketing strategies. He has also held significant leadership positions within the IAB, contributing to the advancement of advertising technology standards. With a focus on user privacy and targeted advertising, he is at the forefront of transforming how companies leverage first-party data. Peter's career reflects a commitment to excellence in marketing communications and a passion for integrating technology with business development. He is known for his ability to navigate complex market landscapes and foster relationships that enhance brand visibility and revenue.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Peter Barry

Work Experience

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Vice President, Addressability & Commerce Media, APAC at

Pubmatic, Inc.

January 2024 - Present

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Vice President, Addressability & Commerce Media at

Pubmatic, Inc.

November 2021 - January 2024

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Retail Media Committee Member at

IAB

July 2022 - January 2024

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Regional Director, ANZ & Head of Audience, APAC at

Pubmatic, Inc.

September 2020 - November 2021

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IAB Executive Technology Council Chair at

IAB Australia

June 2021 - November 2021

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IAB Executive Technology Council Member at

IAB Australia

October 2017 - November 2021

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Regional Director Australia & New Zealand at

Pubmatic, Inc.

January 2019 - September 2020

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Country Manager Australia & New Zealand at

Pubmatic, Inc.

February 2016 - January 2019

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Commercial Director at

AD2ONE B.V.

February 2015 - February 2016

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National Sales Director at

AD2ONE B.V.

May 2014 - January 2015

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Commercial Director at

Davinci Marketing Cloud

October 2012 - April 2014

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Advertising Manager - Republic of Ireland at

Trinity Mirror

May 2006 - September 2012

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Direct Sales Manager at

SPIN1038

March 2005 - May 2006

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Direct Sales/Direct Sales Manager at

98fm

January 2002 - January 2005

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Advertising Sales Executive at

Addisplays

January 2001 - January 2002

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Peter Barry

Education

Midleton College, Cork

January 1990 - January 1996

Frequently Asked Questions about Peter Barry

What is Peter Barry email address?

Peter Barry's primary email address is *****@iab.com. To view the full verified email and additional contact details, sign up for free with Muraena.

Where Peter Barry graduated from?

Peter Barry holds a degree in from Midleton College, Cork.

How can I directly contact Peter Barry?

To contact Peter Barry directly, you can use the email address *****@iab.com. Complete contact information is available upon registration with Muraena.

Who is Peter Barry?

Peter Barry is a seasoned executive with extensive experience in the advertising and digital marketing sectors, currently serving as Vice President of Addressability & Commerce Media for PubMatic in the APAC region. His expertise spans various aspects of digital marketing, including advertising sales, media buying, and e-commerce strategies. Peter has a strong track record of driving business growth through innovative addressability solutions and data-driven marketing strategies. He has also held significant leadership positions within the IAB, contributing to the advancement of advertising technology standards. With a focus on user privacy and targeted advertising, he is at the forefront of transforming how companies leverage first-party data. Peter's career reflects a commitment to excellence in marketing communications and a passion for integrating technology with business development. He is known for his ability to navigate complex market landscapes and foster relationships that enhance brand visibility and revenue.

Peter`s contact details

mail

*****@iab.com

***********@pubmatic.com

***********@irishmirror.ie

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