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Peter Niessen

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Peter Niessen

Vice President, Growth Analytics (Marketing, Sales, Pricing, Product) | CVS Health

New York, New York, United States

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Peter Niessen

Summary

Peter Niessen is a seasoned executive with over 25 years of experience, primarily focusing on data science, digital marketing, and product development. He has a strong background in financial services, having worked with major companies like American Express and Publicis Groupe, where he led significant marketing and analytics initiatives. With an MBA from Wharton, Peter combines academic rigor with practical expertise, particularly in customer acquisition and retention strategies. He has successfully managed teams of up to 110 data scientists, demonstrating his leadership capabilities in complex environments. Peter is also a Fulbright Fellow, showcasing his commitment to research and international economics. His insights into consumer behavior, especially regarding millennials in the luxury market, have been featured in prominent publications. Currently, he heads a $60 million marketing and insights consulting practice, focusing on Fortune 500 clients.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Peter Niessen

Work Experience

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Vice President, Growth Analytics (Marketing, Sales, Pricing, Product) at

CVS Health

March 2017 - Present

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Senior Vice President, Digital Marketing, Data Science at

Publicis Groupe

January 2015 - January 2017

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Vice President, Digital Marketing, Data Science at

American Express

January 2011 - January 2015

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Vice President, Data Science at

American Express

January 2009 - January 2011

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Director, Digital Marketing Product Development and Sales at

American Express

January 2005 - January 2009

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Director / Senior Manager, Strategic Planning Group at

American Express

January 2002 - January 2005

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Associate at

Kearney

July 1996 - January 2000

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Fulbright Fellow, Economics at

Fulbright Fellowship

January 1995 - January 1996

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Economist at

The World Bank

January 1994 - January 1995

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Peter Niessen

Education

Wharton School, Mba

January 2000 - January 2002

Johns Hopkins School of Advanced International Studies (SAIS), Ma

January 1992 - January 1994

American University, Ba

January 1987 - January 1991

Frequently Asked Questions about Peter Niessen

What is Peter Niessen email address?

Peter Niessen's primary email address is *************@caremark.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Peter Niessen work for?

Peter Niessen is a Vice President, Growth Analytics (Marketing, Sales, Pricing, Product) at CVS Health, a company specializing in General Medical & Surgical Hospitals.

Where Peter Niessen graduated from?

Peter Niessen holds a degree in Finance, Marketing from Wharton School.

How can I directly contact Peter Niessen?

To contact Peter Niessen directly, you can use the email address *************@caremark.com. Complete contact information is available upon registration with Muraena.

Who is Peter Niessen?

Peter Niessen is a seasoned executive with over 25 years of experience, primarily focusing on data science, digital marketing, and product development. He has a strong background in financial services, having worked with major companies like American Express and Publicis Groupe, where he led significant marketing and analytics initiatives. With an MBA from Wharton, Peter combines academic rigor with practical expertise, particularly in customer acquisition and retention strategies. He has successfully managed teams of up to 110 data scientists, demonstrating his leadership capabilities in complex environments. Peter is also a Fulbright Fellow, showcasing his commitment to research and international economics. His insights into consumer behavior, especially regarding millennials in the luxury market, have been featured in prominent publications. Currently, he heads a $60 million marketing and insights consulting practice, focusing on Fortune 500 clients.

Peter`s contact details

mail

*************@caremark.com

********@aetna.com

*************@americanexpress.com

*************@cvshealth.com

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