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Pratik Thakar

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Pratik Thakar

Impact Council Advisory | Fast Company

Atlanta, Georgia, United States

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Pratik Thakar

Summary

Pratik Thakar is an accomplished marketing executive, currently serving as the Vice President & Global Head of Generative AI at The Coca-Cola Company. With over 25 years of experience in creative marketing and brand management, he has a proven track record of leading innovative campaigns for iconic brands. Pratik's expertise spans various fields, including advertising, digital strategy, and consumer behavior. He is passionate about the intersection of creativity and technology, focusing on how AI can enhance consumer engagement. His leadership extends beyond corporate roles, as he actively participates in industry forums and educational institutions. Pratik holds multiple prestigious awards, reflecting his impact on the marketing landscape. He is also committed to social responsibility, volunteering for NGOs dedicated to sustainability and ethical AI practices.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Immigrant

Professional interests

Emerging Technologies

Leadership Development

Sustainability

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Pratik Thakar

Work Experience

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Impact Council Advisory at

Fast Company

March 2024 - Present

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Vice President & Global Head of Generative AI // Marketing Transformation Office at

The Coca-Cola Company

June 2023 - Present

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Head of Global Creative Strategy & Content, Coca-Cola at

The Coca-Cola Company

January 2021 - June 2023

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Asia Pacific Chairman, CMO Forum at

World Federation of Advertisers

July 2020 - August 2022

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Director / Head of Integrated Marketing Communications, ASEAN Business Unit at

The Coca-Cola Company

March 2018 - December 2020

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Leading Creative Content & Design Excellence for ASEAN & ASIA PACIFIC at

The Coca-Cola Company

October 2014 - December 2020

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Vice President - Asia Pacific Creative & Content Excellence at

The Coca-Cola Company

March 2013 - December 2014

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Executive VP / Chief Strategy & Innovation Officer - Greater China at

Grey

April 2012 - February 2013

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Chief Strategist & Innovation Catalyst - Greater China at

McCann Worldgroup

January 2011 - April 2012

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EVP & Chief Planning Officer - CHINA at

McCann Worldgroup

December 2007 - January 2011

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Dy. Managing Director & Chief Strategy Officer at

McCann Worldgroup

April 2003 - November 2007

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Planning Director at

Saatchi & Saatchi

November 1999 - February 2003

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Research Manager (Pathfinders : Lintas) at

MullenLowe Global

January 1998 - January 1999

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Research Executive - ICRG at

DDB Mudra Group

January 1997 - January 1998

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Branch Head at

PRESSMAN ADVERTISING AND MARKETING LIMITED

January 1994 - January 1997

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Market Research Executive at

Butterworths Asia Hong Kong

January 1992 - January 1994

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Pratik Thakar

Education

Harvard Kennedy School, Executive Certificate In Public Policy

January 2020 - January 2022

Lee Kuan Yew School of Public Policy, Professional Certificate In Public Policy And Administration

January 2020 - January 2021

MICA | The School of Ideas, Management Development Programme

January 1997 - January 1997

Indian Institute of Management Ahmedabad, Management Development Programme

January 1996 - January 1997

ama , Post Graduate Programme Diploma In Marketing Management

January 1995 - January 1996

Gujarat University, Bachelor Of Science

January 1992 - January 1995

Frequently Asked Questions about Pratik Thakar

What is Pratik Thakar email address?

Pratik Thakar's primary email address is *************@coca-colacompany.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Pratik Thakar work for?

Pratik Thakar is a Impact Council Advisory at Fast Company, a company specializing in Newspapers.

Where Pratik Thakar graduated from?

Pratik Thakar holds a degree in [Climate Change Policy: Economics And Politics, Leadership And Character In Uncertain Times] from Harvard Kennedy School.

How can I directly contact Pratik Thakar?

To contact Pratik Thakar directly, you can use the email address *************@coca-colacompany.com. Complete contact information is available upon registration with Muraena.

Is Pratik Thakar an immigrant?

Yes, Pratik Thakar is an immigrant and currently based in United States

Who is Pratik Thakar?

Pratik Thakar is an accomplished marketing executive, currently serving as the Vice President & Global Head of Generative AI at The Coca-Cola Company. With over 25 years of experience in creative marketing and brand management, he has a proven track record of leading innovative campaigns for iconic brands. Pratik's expertise spans various fields, including advertising, digital strategy, and consumer behavior. He is passionate about the intersection of creativity and technology, focusing on how AI can enhance consumer engagement. His leadership extends beyond corporate roles, as he actively participates in industry forums and educational institutions. Pratik holds multiple prestigious awards, reflecting his impact on the marketing landscape. He is also committed to social responsibility, volunteering for NGOs dedicated to sustainability and ethical AI practices.

Pratik`s contact details

mail

*************@coca-colacompany.com

*******@coca-cola.com

Colleagues

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Anna Gully

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Aviad Almagor

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Barry Fiske

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Ben Baer

Vice President and Executive Editor

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