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Rachel Bien

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Rachel Bien

SVP, Omnichannel Media Architecture | Assembly Global

United States

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Rachel Bien

Summary

Rachel Bien is a seasoned Global Integrated Marketing Strategist with a focus on leveraging data-driven insights to craft impactful media campaigns. With over 15 years of experience in the advertising and marketing sectors, she has held senior leadership roles in notable organizations, driving innovative strategies that enhance brand performance and customer engagement. Rachel's expertise spans across digital media, programmatic advertising, and team leadership, making her a valuable asset in any marketing endeavor. She possesses a unique ability to integrate emerging technologies into marketing strategies, ensuring that her teams are always ahead of the curve. Her commitment to continuous learning and development is reflected in her proactive approach to training and mentoring her colleagues. Rachel is passionate about exploring new trends in media and technology, which she believes are crucial for future marketing success. Based in the United States, she has a proven track record of managing large-scale marketing initiatives in competitive environments.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Rachel Bien

Work Experience

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SVP, Omnichannel Media Architecture at

Assembly Global

October 2022 - Present

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VP, Marketing Activation at

Neiman Marcus Group

February 2021 - June 2022

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SVP, Integrated Strategy & Digital Investment at

Zenith

April 2019 - February 2021

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SVP, Head of Strategy at

Blue 449

June 2017 - April 2019

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Global Integrated Strategy & Investment Director at

PHD

June 2015 - June 2017

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Senior Manager, Global Media at

American Express

August 2014 - June 2015

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Associate Media Director - American Express Externship at

Mindshare

December 2013 - August 2014

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Associate Media Director, Global Strategy & Social Media at

Mindshare

August 2012 - December 2013

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Digital Manager, Global Demand Generation & Social Media at

Mindshare

February 2012 - August 2012

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Digital Manager, Media & Client Strategies at

Mindshare

February 2011 - February 2012

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Digital Manager, Media & Client Strategy at

Morpheus Media

June 2010 - February 2011

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Senior Account Strategist at

Morpheus Media

November 2007 - June 2010

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Sales Assistant at

Rodale Inc.

January 2006 - January 2007

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Rachel Bien

Education

Boston University - School of Management, Bachelor Of Science

January 2002 - January 2006

Frequently Asked Questions about Rachel Bien

What is Rachel Bien email address?

Rachel Bien's primary email address is ***********@phdmedia.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Rachel Bien work for?

Rachel Bien is a SVP, Omnichannel Media Architecture at Assembly Global, a company specializing in Management, Scientific, & Technical Consulting Services.

Where Rachel Bien graduated from?

Rachel Bien holds a degree in Business Administration (Finance And Marketing) from Boston University - School of Management.

How can I directly contact Rachel Bien?

To contact Rachel Bien directly, you can use the email address ***********@phdmedia.com. Complete contact information is available upon registration with Muraena.

Who is Rachel Bien?

Rachel Bien is a seasoned Global Integrated Marketing Strategist with a focus on leveraging data-driven insights to craft impactful media campaigns. With over 15 years of experience in the advertising and marketing sectors, she has held senior leadership roles in notable organizations, driving innovative strategies that enhance brand performance and customer engagement. Rachel's expertise spans across digital media, programmatic advertising, and team leadership, making her a valuable asset in any marketing endeavor. She possesses a unique ability to integrate emerging technologies into marketing strategies, ensuring that her teams are always ahead of the curve. Her commitment to continuous learning and development is reflected in her proactive approach to training and mentoring her colleagues. Rachel is passionate about exploring new trends in media and technology, which she believes are crucial for future marketing success. Based in the United States, she has a proven track record of managing large-scale marketing initiatives in competitive environments.

Rachel`s contact details

mail

***********@phdmedia.com

***********@assemblyglobal.com

Colleagues

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Patrick-Henrie So

VP, Integrated Media

Faisal Dean

CEO, MENA

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Andrew Tahy

VP, Associate Media Director

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Grace Damo

VP Customer Identification and Strategy

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Ryan Jamison

Vice President Of Business Development

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Suzanne Passavant

VP, CRM Solutions

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Kim Davis

EVP, Managing Partner

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Michelle Doria

VP, Insights & Connections

Mila Sedivy

Vice President, Growth, Asia Pacific

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Kimberly Pezone

Senior Vice President, Integrated Media & Client Experience

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