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Rada Alonso

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Rada Alonso

Branch Network Go-to-Market Program Management

United States

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Rada Alonso

Summary

Rada Alonso is an accomplished Vice President of Experiential Marketing at Citi, specializing in the design and execution of strategic event programs that enhance customer engagement. With a strong background in corporate events and marketing communications, she has effectively managed budgets and orchestrated high-profile sponsorship events. Rada's career includes significant leadership roles where she has driven organizational culture and community initiatives, showcasing her ability to foster collaboration and process improvements. Her previous experience at High 5 Games further solidified her expertise in event management and marketing strategies. Rada holds a Bachelor of Arts in Sociology from Montclair State University, which complements her analytical approach to marketing. She is passionate about leveraging experiential marketing to create memorable customer experiences. Her diverse skill set includes social media marketing and public relations, making her a versatile leader in the marketing field.

General

Generalist

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Sustainability

Innovation

Organisational experience

Corporate Experience

Rada Alonso

Work Experience

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Branch Network Go-to-Market Program Management at

Citi

October 2024 - Present

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Vice President, Experiential Marketing at

Citi

July 2021 - July 2024

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Vice President, People, Communications & Culture U.S. Branded Cards & Lending at

Citi

April 2018 - July 2021

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Trade Show & Event Manager at

High 5 Games

November 2013 - February 2017

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Rada Alonso

Education

Montclair State University, Bachelor Of Arts (B.A.)

Frequently Asked Questions about Rada Alonso

Where Rada Alonso graduated from?

Rada Alonso holds a degree in Sociology from Montclair State University.

Who is Rada Alonso?

Rada Alonso is an accomplished Vice President of Experiential Marketing at Citi, specializing in the design and execution of strategic event programs that enhance customer engagement. With a strong background in corporate events and marketing communications, she has effectively managed budgets and orchestrated high-profile sponsorship events. Rada's career includes significant leadership roles where she has driven organizational culture and community initiatives, showcasing her ability to foster collaboration and process improvements. Her previous experience at High 5 Games further solidified her expertise in event management and marketing strategies. Rada holds a Bachelor of Arts in Sociology from Montclair State University, which complements her analytical approach to marketing. She is passionate about leveraging experiential marketing to create memorable customer experiences. Her diverse skill set includes social media marketing and public relations, making her a versatile leader in the marketing field.

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