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Ricardo Briceno

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Ricardo Briceno

Chief Business Officer | Gamefam

Santa Monica, California, United States

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Ricardo Briceno

Summary

Ricardo Briceno is a seasoned executive with extensive experience in brand management and marketing strategy within the consumer products industry. As the Chief Business Officer at Gamefam, Inc., he leads business initiatives in the dynamic gaming sector, leveraging his deep expertise in advertising and brand equity. Previously, he served as Vice President of Franchise Marketing at Mattel, where he successfully extended brand reach into digital and location-based entertainment, driving significant revenue growth. Ricardo's career is marked by a proven track record of leading cross-functional teams and creating strategic partnerships that enhance brand visibility and profitability. He holds an MBA from MIT Sloan School of Management and a degree in Industrial Engineering from Universidad Simón Bolívar. Fluent in both English and Spanish, he is adept at navigating multicultural environments. His professional journey reflects a commitment to innovation and adaptability in rapidly changing markets.

General

Specialist

Leadership Experience

Long-Term Tenure

Immigrant

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Ricardo Briceno

Work Experience

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Chief Business Officer at

Gamefam

October 2021 - Present

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Vice President Franchise Marketing at

Mattel, Inc.

March 2020 - September 2021

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Sr Marketing Director / Head Of Brand Marketing, Hot Wheels at

Mattel, Inc.

January 2016 - March 2020

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Senior Marketing Manager / Marketing Manager, Hot Wheels at

Mattel, Inc.

January 2011 - January 2016

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Associate Marketing Manager, Action Figures at

Mattel, Inc.

January 2009 - January 2011

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Product Marketing Manager at

Belkin International

January 2008 - January 2008

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Intern - Strategic Pricing at

T-Mobile

June 2007 - August 2007

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Manager, Market Research at

Procter & Gamble

January 2002 - January 2006

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Ricardo Briceno

Education

Simón Bolívar University (Colombia), Industrial Engineering

January 1997 - January 2002

Frequently Asked Questions about Ricardo Briceno

What is Ricardo Briceno email address?

Ricardo Briceno's primary email address is *******@gamefam.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Ricardo Briceno work for?

Ricardo Briceno is a Chief Business Officer at Gamefam.

Where Ricardo Briceno graduated from?

Ricardo Briceno holds a degree in from Massachusetts Institute of Technology - Sloan School of Management.

How can I directly contact Ricardo Briceno?

To contact Ricardo Briceno directly, you can use the email address *******@gamefam.com. Complete contact information is available upon registration with Muraena.

Is Ricardo Briceno an immigrant?

Yes, Ricardo Briceno is an immigrant and currently based in United States

Who is Ricardo Briceno?

Ricardo Briceno is a seasoned executive with extensive experience in brand management and marketing strategy within the consumer products industry. As the Chief Business Officer at Gamefam, Inc., he leads business initiatives in the dynamic gaming sector, leveraging his deep expertise in advertising and brand equity. Previously, he served as Vice President of Franchise Marketing at Mattel, where he successfully extended brand reach into digital and location-based entertainment, driving significant revenue growth. Ricardo's career is marked by a proven track record of leading cross-functional teams and creating strategic partnerships that enhance brand visibility and profitability. He holds an MBA from MIT Sloan School of Management and a degree in Industrial Engineering from Universidad Simón Bolívar. Fluent in both English and Spanish, he is adept at navigating multicultural environments. His professional journey reflects a commitment to innovation and adaptability in rapidly changing markets.

Ricardo`s contact details

mail

*******@gamefam.com

***************@mattel.com

Colleagues

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Bobby Digiacomo

VP, Head of Brand Partnerships

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Joe Ferencz

Chief Executive Officer

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