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Ricardo Briceno
Ricardo Briceno
Chief Business Officer | Gamefam
Santa Monica, California, United States
Ricardo Briceno
Summary
Ricardo Briceno is a seasoned executive with extensive experience in brand management and marketing strategy within the consumer products industry. As the Chief Business Officer at Gamefam, Inc., he leads business initiatives in the dynamic gaming sector, leveraging his deep expertise in advertising and brand equity. Previously, he served as Vice President of Franchise Marketing at Mattel, where he successfully extended brand reach into digital and location-based entertainment, driving significant revenue growth. Ricardo's career is marked by a proven track record of leading cross-functional teams and creating strategic partnerships that enhance brand visibility and profitability. He holds an MBA from MIT Sloan School of Management and a degree in Industrial Engineering from Universidad Simón Bolívar. Fluent in both English and Spanish, he is adept at navigating multicultural environments. His professional journey reflects a commitment to innovation and adaptability in rapidly changing markets.
Ricardo Briceno
Work Experience
Chief Business Officer at
Gamefam
October 2021 - Present
Vice President Franchise Marketing at
Mattel, Inc.
March 2020 - September 2021
Sr Marketing Director / Head Of Brand Marketing, Hot Wheels at
Mattel, Inc.
January 2016 - March 2020
Senior Marketing Manager / Marketing Manager, Hot Wheels at
Mattel, Inc.
January 2011 - January 2016
Associate Marketing Manager, Action Figures at
Mattel, Inc.
January 2009 - January 2011
Product Marketing Manager at
Belkin International
January 2008 - January 2008
Intern - Strategic Pricing at
T-Mobile
June 2007 - August 2007
Manager, Market Research at
Procter & Gamble
January 2002 - January 2006
Ricardo Briceno
Education
Massachusetts Institute of Technology - Sloan School of Management, Mba
January 2006 - January 2008
Simón Bolívar University (Colombia), Industrial Engineering
January 1997 - January 2002
Frequently Asked Questions about Ricardo Briceno
What is Ricardo Briceno email address?
Ricardo Briceno's primary email address is *******@gamefam.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Ricardo Briceno work for?
Ricardo Briceno is a Chief Business Officer at Gamefam.
Where Ricardo Briceno graduated from?
Ricardo Briceno holds a degree in from Massachusetts Institute of Technology - Sloan School of Management.
How can I directly contact Ricardo Briceno?
To contact Ricardo Briceno directly, you can use the email address *******@gamefam.com. Complete contact information is available upon registration with Muraena.
Is Ricardo Briceno an immigrant?
Yes, Ricardo Briceno is an immigrant and currently based in United States
Who is Ricardo Briceno?
Ricardo Briceno is a seasoned executive with extensive experience in brand management and marketing strategy within the consumer products industry. As the Chief Business Officer at Gamefam, Inc., he leads business initiatives in the dynamic gaming sector, leveraging his deep expertise in advertising and brand equity. Previously, he served as Vice President of Franchise Marketing at Mattel, where he successfully extended brand reach into digital and location-based entertainment, driving significant revenue growth. Ricardo's career is marked by a proven track record of leading cross-functional teams and creating strategic partnerships that enhance brand visibility and profitability. He holds an MBA from MIT Sloan School of Management and a degree in Industrial Engineering from Universidad Simón Bolívar. Fluent in both English and Spanish, he is adept at navigating multicultural environments. His professional journey reflects a commitment to innovation and adaptability in rapidly changing markets.
Ricardo`s contact details
*******@gamefam.com
***************@mattel.com
Colleagues
VP, Head of Brand Partnerships
Chief Executive Officer
SVP, Growth