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Ricardo Villas-Boas
Ricardo Villas-Boas
CMO - VP Brand, Media & Communications | Cable & Wireless Communications
Miami Beach, Florida, United States
Ricardo Villas-Boas
Summary
Ricardo Villas-Boas is a seasoned marketing executive with over 25 years of international experience in brand building and P&L management. Currently serving as the CMO at Cable & Wireless Communications in Miami, he has previously held senior roles at Whirlpool and Procter & Gamble, leading marketing strategies across diverse markets in Latin America and Europe. His expertise encompasses consumer behavior, digital marketing, and team leadership, making him a versatile asset in any organization. Fluent in multiple languages, he has a unique ability to connect with multicultural teams and stakeholders. Ricardo is passionate about leveraging innovative marketing strategies to drive brand growth in competitive industries. His educational background includes advanced programs from prestigious institutions like Northwestern and Stanford, focusing on leadership and organizational development. He is known for his emotional intelligence and empathy, which foster strong relationships within teams and with clients. Ricardo's career reflects a commitment to excellence and a deep understanding of global market dynamics.
Ricardo Villas-Boas
Work Experience
CMO - VP Brand, Media & Communications at
Cable & Wireless Communications
June 2019 - Present
Chief Marketing Officer at
Bolt Mobility
January 2019 - June 2019
Chief Marketing Officer at
amg™ (Audiology Management Group, Inc.)
July 2018 - December 2018
Head of Marketing & Innovation for LATAM at
Whirlpool Corporation
August 2015 - July 2018
Marketing Director WE Home Care at
Procter & Gamble
April 2012 - April 2015
Marketing Dir. Global & Wester Europe Dish Care at
Procter & Gamble
June 2009 - March 2012
Associate Marketing Director Global Strategic Planning Dish Care at
Procter And Gamble
September 2005 - June 2009
Brand Manager WE Dish Care at
Procter & Gamble
March 2003 - September 2005
Brand Manager Mexico & Central America Fabric Care at
Procter & Gamble
January 2001 - March 2003
Brand Manager Brazil Global Business Unit Laundry at Procter & Gamble at
Procter & Gamble
January 2000 - January 2001
Brand Manager Iberia Fabri Care at
Procter & Gamble
October 1998 - January 2000
Assistant Brand Manager Portugal Fabric Care at
Procter & Gamble
October 1995 - October 1998
Ricardo Villas-Boas
Education
Kellogg School of Management, Global Directors Development Program For Whirlpool
January 2016
Stanford Graduate School of Business, Interpersonal Dynamics For High-Performance Executives
January 2015
Catholic University of Portugal, Master Of Business Administration (M.B.A.)
January 1990 - January 1995
Frequently Asked Questions about Ricardo Villas-Boas
What is Ricardo Villas-Boas email address?
Ricardo Villas-Boas's primary email address is ******************@cwc.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Ricardo Villas-Boas work for?
Ricardo Villas-Boas is a CMO - VP Brand, Media & Communications at Cable & Wireless Communications, a company specializing in Radiotelephone communication.
Where Ricardo Villas-Boas graduated from?
Ricardo Villas-Boas holds a degree in Organizational Leadership from Kellogg School of Management.
How can I directly contact Ricardo Villas-Boas?
To contact Ricardo Villas-Boas directly, you can use the email address ******************@cwc.com. Complete contact information is available upon registration with Muraena.
Is Ricardo Villas-Boas an immigrant?
Yes, Ricardo Villas-Boas is an immigrant and currently based in United States
Who is Ricardo Villas-Boas?
Ricardo Villas-Boas is a seasoned marketing executive with over 25 years of international experience in brand building and P&L management. Currently serving as the CMO at Cable & Wireless Communications in Miami, he has previously held senior roles at Whirlpool and Procter & Gamble, leading marketing strategies across diverse markets in Latin America and Europe. His expertise encompasses consumer behavior, digital marketing, and team leadership, making him a versatile asset in any organization. Fluent in multiple languages, he has a unique ability to connect with multicultural teams and stakeholders. Ricardo is passionate about leveraging innovative marketing strategies to drive brand growth in competitive industries. His educational background includes advanced programs from prestigious institutions like Northwestern and Stanford, focusing on leadership and organizational development. He is known for his emotional intelligence and empathy, which foster strong relationships within teams and with clients. Ricardo's career reflects a commitment to excellence and a deep understanding of global market dynamics.
Ricardo`s contact details
******************@cwc.com
Colleagues
Chief Commercial Officer B2B
Vice President Dutch Caribbean
Executive Director at CWC & Flow Foundation | Head of Digital Inclusion | Head of Mobile (CVP)
Vice President of Business Operations
Vice President, Sales Channel Operations
Vice President and General Manager - Jamaica/ Chairman - Flow Foundation
Vice President OSP, Design & Special Solutions
Owner/CEO
VP Technology & Operations
Managing Director - Antigua & Barbuda.