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Rich Bula

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Rich Bula

SVP - Platform Monetization and Strategy | Nexstar Media Group, Inc.

New York, New York, United States

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Rich Bula

Summary

Rich Bula is an accomplished executive with extensive experience in platform monetization and strategic leadership within the television broadcasting industry. Currently serving as the Senior Vice President at Nexstar Media, he has a proven track record of driving revenue through innovative pricing and planning strategies. Rich's career spans roles at major companies such as Directv and Warnermedia, where he honed his skills in media planning and inventory management. His educational background in Economics from the University of Maryland Baltimore County complements his strategic insights. Rich is known for his ability to navigate complex market dynamics and foster collaborative environments that yield results. He is passionate about leveraging technology to enhance audience engagement and optimize monetization opportunities. Outside of his professional pursuits, Rich enjoys exploring emerging trends in media and technology.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Rich Bula

Work Experience

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SVP - Platform Monetization and Strategy at

Nexstar Media Group, Inc.

August 2023 - Present

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VP - Pricing, Planning & Inventory at

DIRECTV

April 2022 - August 2023

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VP - Addressable Pricing, Planning & Inventory at

WarnerMedia

November 2020 - April 2022

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VP - Strategic Planning & Inventory at

Xandr

March 2019 - November 2020

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Director - Pricing & Planning for Linear, Addressable and Digital Ad Sales at

Xandr

November 2016 - March 2019

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Sr. Manager - Pricing & Planning at

DIRECTV

March 2013 - November 2016

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Associate Director - Uverse Pricing and Planning at

At And T Adworks

January 2011 - January 2013

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Director - Pricing & Planning at

TV Guide Network

January 2010 - January 2011

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Manager - Pricing & Planning at

Fox Cable Networks

January 2003 - January 2010

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Rich Bula

Education

University of Maryland, Baltimore County, Ba

January 1999 - January 2003

Frequently Asked Questions about Rich Bula

What is Rich Bula email address?

Rich Bula's primary email address is *****@nexstar.tv. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Rich Bula work for?

Rich Bula is a SVP - Platform Monetization and Strategy at Nexstar Media Group, Inc., a company specializing in Television broadcasting stations.

Where Rich Bula graduated from?

Rich Bula holds a degree in Economics from University of Maryland, Baltimore County.

How can I directly contact Rich Bula?

To contact Rich Bula directly, you can use the email address *****@nexstar.tv. Complete contact information is available upon registration with Muraena.

Who is Rich Bula?

Rich Bula is an accomplished executive with extensive experience in platform monetization and strategic leadership within the television broadcasting industry. Currently serving as the Senior Vice President at Nexstar Media, he has a proven track record of driving revenue through innovative pricing and planning strategies. Rich's career spans roles at major companies such as Directv and Warnermedia, where he honed his skills in media planning and inventory management. His educational background in Economics from the University of Maryland Baltimore County complements his strategic insights. Rich is known for his ability to navigate complex market dynamics and foster collaborative environments that yield results. He is passionate about leveraging technology to enhance audience engagement and optimize monetization opportunities. Outside of his professional pursuits, Rich enjoys exploring emerging trends in media and technology.

Rich`s contact details

mail

*****@nexstar.tv

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