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Rich Bula
Rich Bula
SVP - Platform Monetization and Strategy | Nexstar Media Group, Inc.
New York, New York, United States
Rich Bula
Summary
Rich Bula is an accomplished executive with extensive experience in platform monetization and strategic leadership within the television broadcasting industry. Currently serving as the Senior Vice President at Nexstar Media, he has a proven track record of driving revenue through innovative pricing and planning strategies. Rich's career spans roles at major companies such as Directv and Warnermedia, where he honed his skills in media planning and inventory management. His educational background in Economics from the University of Maryland Baltimore County complements his strategic insights. Rich is known for his ability to navigate complex market dynamics and foster collaborative environments that yield results. He is passionate about leveraging technology to enhance audience engagement and optimize monetization opportunities. Outside of his professional pursuits, Rich enjoys exploring emerging trends in media and technology.
Rich Bula
Work Experience
SVP - Platform Monetization and Strategy at
Nexstar Media Group, Inc.
August 2023 - Present
VP - Pricing, Planning & Inventory at
DIRECTV
April 2022 - August 2023
VP - Addressable Pricing, Planning & Inventory at
WarnerMedia
November 2020 - April 2022
VP - Strategic Planning & Inventory at
Xandr
March 2019 - November 2020
Director - Pricing & Planning for Linear, Addressable and Digital Ad Sales at
Xandr
November 2016 - March 2019
Sr. Manager - Pricing & Planning at
DIRECTV
March 2013 - November 2016
Associate Director - Uverse Pricing and Planning at
At And T Adworks
January 2011 - January 2013
Director - Pricing & Planning at
TV Guide Network
January 2010 - January 2011
Manager - Pricing & Planning at
Fox Cable Networks
January 2003 - January 2010
Rich Bula
Education
University of Maryland, Baltimore County, Ba
January 1999 - January 2003
Frequently Asked Questions about Rich Bula
What is Rich Bula email address?
Rich Bula's primary email address is *****@nexstar.tv. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Rich Bula work for?
Rich Bula is a SVP - Platform Monetization and Strategy at Nexstar Media Group, Inc., a company specializing in Television broadcasting stations.
Where Rich Bula graduated from?
Rich Bula holds a degree in Economics from University of Maryland, Baltimore County.
How can I directly contact Rich Bula?
To contact Rich Bula directly, you can use the email address *****@nexstar.tv. Complete contact information is available upon registration with Muraena.
Who is Rich Bula?
Rich Bula is an accomplished executive with extensive experience in platform monetization and strategic leadership within the television broadcasting industry. Currently serving as the Senior Vice President at Nexstar Media, he has a proven track record of driving revenue through innovative pricing and planning strategies. Rich's career spans roles at major companies such as Directv and Warnermedia, where he honed his skills in media planning and inventory management. His educational background in Economics from the University of Maryland Baltimore County complements his strategic insights. Rich is known for his ability to navigate complex market dynamics and foster collaborative environments that yield results. He is passionate about leveraging technology to enhance audience engagement and optimize monetization opportunities. Outside of his professional pursuits, Rich enjoys exploring emerging trends in media and technology.
Rich`s contact details
*****@nexstar.tv
Colleagues
Vice President Business Strategy, Automotive & Innovation
Chief Meteorologist
Vice President, Consumer Insights
VP of Research
Executive Vice President, Platform Marketing and Sales Intelligence
Vice President, Controller - Shared Services (Dallas & Indianapolis)
Senior Vice President and Regional Manager
SVP, Marketing
Principal Owner
Owner