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Richard Anderson

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Richard Anderson

Vice President, Strategy & Experience Design | Shepard

Atlanta, Georgia, United States

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Richard Anderson

Summary

Richard Anderson is a seasoned professional in experiential marketing and strategy, currently serving as the Vice President of Strategy & Experience Design at Shepard Exposition Services. With a rich background in event marketing and experience design, he has successfully developed innovative strategies that enhance the overall experience for event attendees and organizers alike. Richard is known for creating the Experience Mapping program, which has gained traction among industry professionals. His previous roles include senior positions at notable companies like The Coca-Cola Company and Jack Morton Worldwide, showcasing his extensive expertise in managing high-profile projects. He is passionate about leveraging creativity to drive brand engagement and customer experiences. With over three decades of experience in the industry, Richard combines strategic insight with a deep understanding of brand development and marketing communications.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Startup Experience

Richard Anderson

Work Experience

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Vice President, Strategy & Experience Design at

Shepard

May 2013 - Present

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Partner at

Your Agency

January 2011 - May 2013

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Senior Vice President at

the MAVERICK group

January 2009 - June 2011

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Vice President, Creative Services at

Derse

January 2008 - January 2009

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Executive Director, Program Strategy & Experience Design at

George P Johnson Experience Marketing

January 2000 - January 2007

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Manager, Event Design at

The Coca-Cola Company

January 1998 - January 2000

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Sr. Vice President, Creative at

PREMIERE CONFERENCING LIMITED

January 1996 - January 1998

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Director, Communication Services at

Jack Morton Worldwide

January 1987 - January 1996

💼

Executive Producer at

The Creative Establishment

January 1982 - January 1986

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Richard Anderson

Education

Frequently Asked Questions about Richard Anderson

What is Richard Anderson email address?

Richard Anderson's primary email address is *********@coca-cola.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Richard Anderson work for?

Richard Anderson is a Vice President, Strategy & Experience Design at Shepard, a company specializing in Business services, nec.

Where Richard Anderson graduated from?

Richard Anderson holds a degree in Design And Visual Communications, General from Illinois Institute of Technology.

How can I directly contact Richard Anderson?

To contact Richard Anderson directly, you can use the email address *********@coca-cola.com. Complete contact information is available upon registration with Muraena.

Who is Richard Anderson?

Richard Anderson is a seasoned professional in experiential marketing and strategy, currently serving as the Vice President of Strategy & Experience Design at Shepard Exposition Services. With a rich background in event marketing and experience design, he has successfully developed innovative strategies that enhance the overall experience for event attendees and organizers alike. Richard is known for creating the Experience Mapping program, which has gained traction among industry professionals. His previous roles include senior positions at notable companies like The Coca-Cola Company and Jack Morton Worldwide, showcasing his extensive expertise in managing high-profile projects. He is passionate about leveraging creativity to drive brand engagement and customer experiences. With over three decades of experience in the industry, Richard combines strategic insight with a deep understanding of brand development and marketing communications.

Richard`s contact details

mail

*********@coca-cola.com

*********@shepardes.com

***************@mac.com

Colleagues

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Taylor Gray Elliot

Vice President, Marketing & Brand Strategy

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Gene Lundgren Cmp

VP/ Executive Producer Shepard LiveEX

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Steve Margos

Chief Operating Officer

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Rhiannon Staub

Vice President, Account Executives

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Kimberly Vess

Vice President of Resource Development

Sarah Feske

Senior Vice President, Account Production

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Sarah Aivaz Cem

SVP, Business Solutions

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Shannon Lockhart

Vice President, Exhibits

Judy Brooks

VP of Talent

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Cory Smith

VIce President, Strategic Services

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