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Richard Blaya

Richard Blaya

VP GM, Lee Global Product | VF Jeanswear

United States

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Richard Blaya

Summary

Richard Blaya is a seasoned strategy professional with over 20 years of experience in corporate strategy, business leadership, and professional services. He currently serves as the VP GM of Global Product for Lee Mens at Kontoor Brands, Inc., where he leads global merchandising efforts and drives business performance across multiple regions. Richard has a strong passion for personal and group leadership, and his expertise extends to change management and culture development. He has held various leadership positions within the apparel industry, including significant roles at VF Corporation and Gap Inc. Richard's academic background includes an MBA from The Wharton School and a BA in Economics from UC Berkeley. His diverse experience and strategic mindset make him a valuable asset in the fast-paced world of global merchandising.

General

Specialist

Leadership Experience

Long-Term Tenure

Professional interests

Leadership Development

Emerging Technologies

Innovation

Organisational experience

Corporate Experience

Richard Blaya

Work Experience

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VP GM, Lee Global Product at

VF Jeanswear

January 2023 - Present

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VP GM, Lee Male, Global Product and NAM Merchandising at

VF Jeanswear

December 2021 - Present

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Vice President General Manager, Wrangler Traditional Lifestyle Business Unit at

VF Corporation

May 2017 - Present

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VP GM, Global Product, Lee Mens at

VF Jeanswear

May 2019 - December 2021

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Vice President General Manager, Men's Mass Brands at

VF Corporation

December 2014 - May 2017

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Vice President General Manager, Mass Tops, Youthwear and Licensing at

VF Corporation

April 2012 - December 2014

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VP Strategy Business Development and Consumer Insights at

VF Corporation

August 2009 - April 2012

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Senior Director, Strategy and Business Development at

Gap, Inc.

July 2006 - August 2009

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Sr. Director, Strategy and Business Development at

Banana Republic

February 2006 - July 2006

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Sr. Director, Strategy and Business Development at

Gap Inc Outlet Division

July 2005 - January 2006

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Director, Strategy and Business Development at

Banana Republic

June 2003 - July 2005

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Strategic Pricing Manager at

Safeway Co

April 2002 - July 2003

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Consultant at

Marakon

June 1998 - December 2001

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Economist at

U.S. Department of Labor

August 1992 - June 1996

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Richard Blaya

Education

Wharton School, Mba

January 1996 - January 1998

University of California, Berkeley, Ba

January 1987 - January 1992

Frequently Asked Questions about Richard Blaya

What is Richard Blaya email address?

Richard Blaya's primary email address is *************@kontoorbrands.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Richard Blaya work for?

Richard Blaya is a VP GM, Lee Global Product at VF Jeanswear, a company specializing in Family clothing stores.

Where Richard Blaya graduated from?

Richard Blaya holds a degree in Finance And Operating Strategy from Wharton School.

How can I directly contact Richard Blaya?

To contact Richard Blaya directly, you can use the email address *************@kontoorbrands.com. Complete contact information is available upon registration with Muraena.

Who is Richard Blaya?

Richard Blaya is a seasoned strategy professional with over 20 years of experience in corporate strategy, business leadership, and professional services. He currently serves as the VP GM of Global Product for Lee Mens at Kontoor Brands, Inc., where he leads global merchandising efforts and drives business performance across multiple regions. Richard has a strong passion for personal and group leadership, and his expertise extends to change management and culture development. He has held various leadership positions within the apparel industry, including significant roles at VF Corporation and Gap Inc. Richard's academic background includes an MBA from The Wharton School and a BA in Economics from UC Berkeley. His diverse experience and strategic mindset make him a valuable asset in the fast-paced world of global merchandising.

Richard`s contact details

mail

*************@kontoorbrands.com

*************@vfc.com

Colleagues

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Scott Baxter

President, CEO & Chair of the Board

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Simon Fisher

Managing Director

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Thomas Doerr

Executive Vice President, General Counsel & Secretary

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Peter Kidd

Executive Vice President and Chief Human Resources Officer

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Steve Armus

Vice President Global Partnerships and Licensing

Steve Zades

Vice President of Global Innovation

Michael Horowitz

Vice President Finance

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Kristin Peek

Vice President, Strategic Planning & Transformation

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Miguel Alatorre

Vice President - Supply Chain, Manufacturing

Larry Wolowicz

VP Sales JCP Customer Team

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