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Rick Larkin
Rick Larkin
VP of Marketing Analytics | SiriusXM
United States
Rick Larkin
Summary
Rick Larkin is an accomplished VP of Marketing Analytics at SiriusXM, with over 20 years of experience in marketing consulting. He has a unique ability to blend technical expertise with business strategy, enabling him to create integrated marketing analytic solutions that drive measurable results. Rick has worked with C-level executives to transform data into actionable insights, and he has led cross-functional teams in various high-stakes environments. His academic background includes an MBA from NYU's Stern School of Business and a degree in Operations/System Engineering from Rutgers. He is also an adjunct professor, sharing his knowledge in advanced analytics. Rick's publications in prominent journals highlight his thought leadership in the field of marketing analytics. He is passionate about leveraging technology to enhance marketing effectiveness and efficiency. With a history of working in diverse roles across multiple organizations, Rick has established himself as a key player in the marketing analytics landscape.
Rick Larkin
Work Experience
VP of Marketing Analytics at
SiriusXM
March 2020 - Present
Professor - Advance Analytics (Adjunct) at
Montclair State University
September 2019 - Present
Chief Analytics Officer at
Engagement Labs
April 2019 - March 2020
Vice President of Analytics at
Engagement Labs
June 2016 - April 2019
Principal at
The Simple Trend
February 2016 - January 2019
Senior Vice President at
Neustar MarketShare
January 2014 - January 2016
Vice President of Strategy at
Neustar MarketShare
September 2010 - January 2014
Director of Strategy at
Marketshare Partners
July 2008 - September 2010
Director of Digital Operations at
TBWA\Chiat\Day
January 2005 - January 2008
Head of Digital Marketing - Operations and Production at
TBWA\Chiat\Day
March 2003 - July 2005
Consultant at
Ibm Pricewaterhousecoopers
January 2000 - January 2003
Rick Larkin
Education
Rutgers University, Engineer's Degree
Center for creative leadership
Frequently Asked Questions about Rick Larkin
What is Rick Larkin email address?
Rick Larkin's primary email address is ***********@siriusxm.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Rick Larkin work for?
Rick Larkin is a VP of Marketing Analytics at SiriusXM, a company specializing in Radio broadcasting stations.
Where Rick Larkin graduated from?
Rick Larkin holds a degree in from New York University - Leonard N. Stern School of Business.
How can I directly contact Rick Larkin?
To contact Rick Larkin directly, you can use the email address ***********@siriusxm.com. Complete contact information is available upon registration with Muraena.
Who is Rick Larkin?
Rick Larkin is an accomplished VP of Marketing Analytics at SiriusXM, with over 20 years of experience in marketing consulting. He has a unique ability to blend technical expertise with business strategy, enabling him to create integrated marketing analytic solutions that drive measurable results. Rick has worked with C-level executives to transform data into actionable insights, and he has led cross-functional teams in various high-stakes environments. His academic background includes an MBA from NYU's Stern School of Business and a degree in Operations/System Engineering from Rutgers. He is also an adjunct professor, sharing his knowledge in advanced analytics. Rick's publications in prominent journals highlight his thought leadership in the field of marketing analytics. He is passionate about leveraging technology to enhance marketing effectiveness and efficiency. With a history of working in diverse roles across multiple organizations, Rick has established himself as a key player in the marketing analytics landscape.
Rick`s contact details
***********@siriusxm.com
*******@montclair.edu
Colleagues
Vice President, Software Development
Vice President of Sales
Vice President, Client Services
Vice President, Corporate Communications
Vice President of Ad Product Management
Vice President of Programming - Howard Stern Show & Channels
Vice President, Video Programming
Vice President, Automotive Product Management
VP, Digital Experience Technology
SVP Growth, Marketing & Acquisition