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Rick Larkin

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Rick Larkin

VP of Marketing Analytics | SiriusXM

United States

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Rick Larkin

Summary

Rick Larkin is an accomplished VP of Marketing Analytics at SiriusXM, with over 20 years of experience in marketing consulting. He has a unique ability to blend technical expertise with business strategy, enabling him to create integrated marketing analytic solutions that drive measurable results. Rick has worked with C-level executives to transform data into actionable insights, and he has led cross-functional teams in various high-stakes environments. His academic background includes an MBA from NYU's Stern School of Business and a degree in Operations/System Engineering from Rutgers. He is also an adjunct professor, sharing his knowledge in advanced analytics. Rick's publications in prominent journals highlight his thought leadership in the field of marketing analytics. He is passionate about leveraging technology to enhance marketing effectiveness and efficiency. With a history of working in diverse roles across multiple organizations, Rick has established himself as a key player in the marketing analytics landscape.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Rick Larkin

Work Experience

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VP of Marketing Analytics at

SiriusXM

March 2020 - Present

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Professor - Advance Analytics (Adjunct) at

Montclair State University

September 2019 - Present

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Chief Analytics Officer at

Engagement Labs

April 2019 - March 2020

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Vice President of Analytics at

Engagement Labs

June 2016 - April 2019

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Principal at

The Simple Trend

February 2016 - January 2019

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Senior Vice President at

Neustar MarketShare

January 2014 - January 2016

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Vice President of Strategy at

Neustar MarketShare

September 2010 - January 2014

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Director of Strategy at

Marketshare Partners

July 2008 - September 2010

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Director of Digital Operations at

TBWA\Chiat\Day

January 2005 - January 2008

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Head of Digital Marketing - Operations and Production at

TBWA\Chiat\Day

March 2003 - July 2005

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Consultant at

Ibm Pricewaterhousecoopers

January 2000 - January 2003

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Rick Larkin

Education

Rutgers University, Engineer's Degree

Center for creative leadership

Frequently Asked Questions about Rick Larkin

What is Rick Larkin email address?

Rick Larkin's primary email address is ***********@siriusxm.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Rick Larkin work for?

Rick Larkin is a VP of Marketing Analytics at SiriusXM, a company specializing in Radio broadcasting stations.

Where Rick Larkin graduated from?

Rick Larkin holds a degree in from New York University - Leonard N. Stern School of Business.

How can I directly contact Rick Larkin?

To contact Rick Larkin directly, you can use the email address ***********@siriusxm.com. Complete contact information is available upon registration with Muraena.

Who is Rick Larkin?

Rick Larkin is an accomplished VP of Marketing Analytics at SiriusXM, with over 20 years of experience in marketing consulting. He has a unique ability to blend technical expertise with business strategy, enabling him to create integrated marketing analytic solutions that drive measurable results. Rick has worked with C-level executives to transform data into actionable insights, and he has led cross-functional teams in various high-stakes environments. His academic background includes an MBA from NYU's Stern School of Business and a degree in Operations/System Engineering from Rutgers. He is also an adjunct professor, sharing his knowledge in advanced analytics. Rick's publications in prominent journals highlight his thought leadership in the field of marketing analytics. He is passionate about leveraging technology to enhance marketing effectiveness and efficiency. With a history of working in diverse roles across multiple organizations, Rick has established himself as a key player in the marketing analytics landscape.

Rick`s contact details

mail

***********@siriusxm.com

*******@montclair.edu

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