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Rodolfo Gonçalves Araújo

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Rodolfo Gonçalves Araújo

Vice President, Strategy & Analytics + Intelligence | United Minds

Brazil

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Rodolfo Gonçalves Araújo

Summary

Rodolfo Gonçalves Araújo is a seasoned professional with extensive experience in strategic communications and brand management, currently serving as Vice President at United Minds, a consultancy under the Weber Shandwick umbrella. His career spans over two decades in various leadership roles, where he has developed a strong expertise in change management, corporate communications, and brand strategy. He is a certified PROSCI Change Management practitioner and has led significant initiatives in both the corporate and non-profit sectors, including a notable tenure at Edelman. Rodolfo's academic background includes a Master's in Communication and specialized training in strategy and knowledge management from prestigious institutions. His passion for psychoanalysis informs his approach to leadership and organizational culture. An accomplished author and speaker, he has contributed valuable insights to discussions on branding and innovation in Brazil.

General

Specialist

Leadership Experience

Long-Term Tenure

Professional interests

Leadership Development

Emerging Technologies

Innovation

Organisational experience

Corporate Experience

Non-Profit Experience

Rodolfo Gonçalves Araújo

Work Experience

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Vice President, Strategy & Analytics + Intelligence at

Weber Shandwick

October 2019 - Present

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Vice President, Latin America at

United Minds

January 2019 - Present

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Communications Director at

Todos Pela Educação

September 2017 - September 2018

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Senior Director, Branding, CSR, Analytics at

Edelman Brasil

September 2016 - August 2017

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Director, PR and Communications Intelligence & Insights at

Edelman Brasil

August 2013 - September 2016

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Founding Partner at

PRO

April 2014 - June 2016

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Professor - Branding at

PUC Minas

August 2012 - October 2014

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Professor on Brand Strategy and Complexity Management at

Laureate International Universities

April 2010 - February 2014

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Professor Branding at

Ied

February 2013 - September 2013

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Knowledge and Innovation Manager at

Edelman Brasil

August 2011 - September 2013

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Senior Consultant: branding, content and communication at

Brand Purpose

July 2010 - August 2011

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Branding Consultant at

Thymus

September 2008 - July 2010

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Senior Planner, branding projects at

Edelman Brasil

August 2007 - September 2008

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Coordinator: content management at

Publicom

May 2007 - August 2007

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Coordinator: content management at

imais9prumo

December 2005 - April 2007

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Project Manager: Government Affairs at

Municipio Digital

January 2000 - July 2005

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Rodolfo Gonçalves Araújo

Education

Forum do Campo Lacaniano de São Paulo, Formação Em Psicanálise

January 2024

Instituto Gerar de Psicanálise, Fundamentos Da Clínica Psicanalítica

January 2024 - January 2024

PROSCI, Change Management

January 2019 - January 2019

Instituto Vera Cruz, Specialist In Literature And Creative Writing

January 2016 - January 2018

INSEAD, Strategy In The Age Of Digital Disruption

January 2018 - January 2018

Wharton School, Customer Analytics

January 2018 - January 2018

Fundação Getulio Vargas, Specialist

January 2011 - January 2011

Laureate International Universities | Business School Sao Paulo, Lecturer

January 2010 - January 2011

Pontifical Catholic University of São Paulo, Master

January 2008 - January 2010

Pontifical Catholic University of São Paulo, Graduate

January 2000 - January 2003

Frequently Asked Questions about Rodolfo Gonçalves Araújo

What is Rodolfo Gonçalves Araújo email address?

Rodolfo Gonçalves Araújo's primary email address is **************@unitedmindsglobal.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Rodolfo Gonçalves Araújo work for?

Rodolfo Gonçalves Araújo is a Vice President, Strategy & Analytics + Intelligence at United Minds, a company specializing in Management, Scientific, & Technical Consulting Services.

Where Rodolfo Gonçalves Araújo graduated from?

Rodolfo Gonçalves Araújo holds a degree in from Forum do Campo Lacaniano de São Paulo.

How can I directly contact Rodolfo Gonçalves Araújo?

To contact Rodolfo Gonçalves Araújo directly, you can use the email address **************@unitedmindsglobal.com. Complete contact information is available upon registration with Muraena.

Who is Rodolfo Gonçalves Araújo?

Rodolfo Gonçalves Araújo is a seasoned professional with extensive experience in strategic communications and brand management, currently serving as Vice President at United Minds, a consultancy under the Weber Shandwick umbrella. His career spans over two decades in various leadership roles, where he has developed a strong expertise in change management, corporate communications, and brand strategy. He is a certified PROSCI Change Management practitioner and has led significant initiatives in both the corporate and non-profit sectors, including a notable tenure at Edelman. Rodolfo's academic background includes a Master's in Communication and specialized training in strategy and knowledge management from prestigious institutions. His passion for psychoanalysis informs his approach to leadership and organizational culture. An accomplished author and speaker, he has contributed valuable insights to discussions on branding and innovation in Brazil.

Rodolfo`s contact details

mail

**************@unitedmindsglobal.com

*******@webershandwick.com

Colleagues

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Ben Kalevitch

Managing Director

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Stephen Duncan

Managing Director

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Kieran Colville

Managing Director

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Kristina Anderson

Part-Time Faculty (Course Associate)

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Sherrie Gu

Vice President, Operations

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Anthea Hoyle

Managing Director

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Liana Blum Mora

Vice President, Marketing & Business Development

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John Wisdom

Executive Vice President

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Virginia Cromwell

Senior Vice President

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