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Rodolfo Gonçalves Araújo
Rodolfo Gonçalves Araújo
Vice President, Strategy & Analytics + Intelligence | United Minds
Brazil
Rodolfo Gonçalves Araújo
Summary
Rodolfo Gonçalves Araújo is a seasoned professional with extensive experience in strategic communications and brand management, currently serving as Vice President at United Minds, a consultancy under the Weber Shandwick umbrella. His career spans over two decades in various leadership roles, where he has developed a strong expertise in change management, corporate communications, and brand strategy. He is a certified PROSCI Change Management practitioner and has led significant initiatives in both the corporate and non-profit sectors, including a notable tenure at Edelman. Rodolfo's academic background includes a Master's in Communication and specialized training in strategy and knowledge management from prestigious institutions. His passion for psychoanalysis informs his approach to leadership and organizational culture. An accomplished author and speaker, he has contributed valuable insights to discussions on branding and innovation in Brazil.
Rodolfo Gonçalves Araújo
Work Experience
Vice President, Strategy & Analytics + Intelligence at
Weber Shandwick
October 2019 - Present
Vice President, Latin America at
United Minds
January 2019 - Present
Communications Director at
Todos Pela Educação
September 2017 - September 2018
Senior Director, Branding, CSR, Analytics at
Edelman Brasil
September 2016 - August 2017
Director, PR and Communications Intelligence & Insights at
Edelman Brasil
August 2013 - September 2016
Founding Partner at
PRO
April 2014 - June 2016
Professor - Branding at
PUC Minas
August 2012 - October 2014
Professor on Brand Strategy and Complexity Management at
Laureate International Universities
April 2010 - February 2014
Professor Branding at
Ied
February 2013 - September 2013
Knowledge and Innovation Manager at
Edelman Brasil
August 2011 - September 2013
Senior Consultant: branding, content and communication at
Brand Purpose
July 2010 - August 2011
Branding Consultant at
Thymus
September 2008 - July 2010
Senior Planner, branding projects at
Edelman Brasil
August 2007 - September 2008
Coordinator: content management at
Publicom
May 2007 - August 2007
Coordinator: content management at
imais9prumo
December 2005 - April 2007
Project Manager: Government Affairs at
Municipio Digital
January 2000 - July 2005
Rodolfo Gonçalves Araújo
Education
Forum do Campo Lacaniano de São Paulo, Formação Em Psicanálise
January 2024
Instituto Gerar de Psicanálise, Fundamentos Da Clínica Psicanalítica
January 2024 - January 2024
PROSCI, Change Management
January 2019 - January 2019
Instituto Vera Cruz, Specialist In Literature And Creative Writing
January 2016 - January 2018
INSEAD, Strategy In The Age Of Digital Disruption
January 2018 - January 2018
Wharton School, Customer Analytics
January 2018 - January 2018
Fundação Getulio Vargas, Specialist
January 2011 - January 2011
Laureate International Universities | Business School Sao Paulo, Lecturer
January 2010 - January 2011
Pontifical Catholic University of São Paulo, Master
January 2008 - January 2010
Pontifical Catholic University of São Paulo, Graduate
January 2000 - January 2003
Frequently Asked Questions about Rodolfo Gonçalves Araújo
What is Rodolfo Gonçalves Araújo email address?
Rodolfo Gonçalves Araújo's primary email address is **************@unitedmindsglobal.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Rodolfo Gonçalves Araújo work for?
Rodolfo Gonçalves Araújo is a Vice President, Strategy & Analytics + Intelligence at United Minds, a company specializing in Management, Scientific, & Technical Consulting Services.
Where Rodolfo Gonçalves Araújo graduated from?
Rodolfo Gonçalves Araújo holds a degree in from Forum do Campo Lacaniano de São Paulo.
How can I directly contact Rodolfo Gonçalves Araújo?
To contact Rodolfo Gonçalves Araújo directly, you can use the email address **************@unitedmindsglobal.com. Complete contact information is available upon registration with Muraena.
Who is Rodolfo Gonçalves Araújo?
Rodolfo Gonçalves Araújo is a seasoned professional with extensive experience in strategic communications and brand management, currently serving as Vice President at United Minds, a consultancy under the Weber Shandwick umbrella. His career spans over two decades in various leadership roles, where he has developed a strong expertise in change management, corporate communications, and brand strategy. He is a certified PROSCI Change Management practitioner and has led significant initiatives in both the corporate and non-profit sectors, including a notable tenure at Edelman. Rodolfo's academic background includes a Master's in Communication and specialized training in strategy and knowledge management from prestigious institutions. His passion for psychoanalysis informs his approach to leadership and organizational culture. An accomplished author and speaker, he has contributed valuable insights to discussions on branding and innovation in Brazil.
Rodolfo`s contact details
**************@unitedmindsglobal.com
*******@webershandwick.com
Colleagues
Managing Director
Managing Director
Managing Director
Part-Time Faculty (Course Associate)
Vice President, Operations
Principal
Managing Director
Vice President, Marketing & Business Development
Executive Vice President
Senior Vice President