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Samantha Powers

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Samantha Powers

VP, Research & Insights | TripleLift

United States

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Samantha Powers

Summary

Samantha Powers is a seasoned executive with extensive experience in research and insights, currently serving as the VP of Research & Insights at TripleLift. With a background in management consulting and a focus on consumer products, she has developed a strong expertise in market research, strategic planning, and cross-functional team leadership. Samantha is passionate about leveraging data to drive business decisions and enhance customer insights, which is evident from her successful track record in various leadership roles. Her academic credentials include an MBA in Marketing from Loyola University Maryland and a Bachelor’s degree in Marketing and Spanish from Towson University. Samantha is also recognized for her commitment to diversity and inclusion in the workplace, actively promoting allyship and diverse recruitment strategies. Beyond her professional endeavors, she has contributed to industry knowledge through published articles, including a notable piece in AdAge regarding the implications of cookie deprecation on marketing strategies. Her ability to navigate complex market landscapes makes her a valuable asset in any organization.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Sustainability

Organisational experience

Startup Experience

Corporate Experience

Samantha Powers

Work Experience

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VP, Research & Insights at

TripleLift

March 2024 - Present

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Sr. Director, Research at

TripleLift

April 2022 - March 2024

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Head Of Research at

TripleLift

January 2020 - April 2022

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Research Manager at

TripleLift

October 2018 - January 2020

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Sr. Manager, Strategy & Insights at

Time Inc.

June 2016 - September 2018

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Research Solutions Manager at

Insights by Kantar

December 2015 - June 2016

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Sr. Manager, Market Research at

Consumer Technology Association

December 2014 - October 2015

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Sr. Product Manager at

Stanley Black & Decker, Inc.

April 2013 - November 2014

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Sr. Marketing Research Analyst at

Stanley Black & Decker, Inc.

September 2010 - April 2013

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Marketing Research Analyst at

Black & Decker

June 2008 - August 2010

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Assistant Research Analyst (Internship) at

MKM Partners

June 2007 - August 2007

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Samantha Powers

Education

Loyola University Maryland, Mba

January 2010 - January 2013

Towson University, B.S.

January 2004 - January 2008

Frequently Asked Questions about Samantha Powers

What is Samantha Powers email address?

Samantha Powers's primary email address is *******@triplelift.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Samantha Powers work for?

Samantha Powers is a VP, Research & Insights at TripleLift, a company specializing in Management, Scientific, & Technical Consulting Services.

Where Samantha Powers graduated from?

Samantha Powers holds a degree in Marketing from Loyola University Maryland.

How can I directly contact Samantha Powers?

To contact Samantha Powers directly, you can use the email address *******@triplelift.com. Complete contact information is available upon registration with Muraena.

Who is Samantha Powers?

Samantha Powers is a seasoned executive with extensive experience in research and insights, currently serving as the VP of Research & Insights at TripleLift. With a background in management consulting and a focus on consumer products, she has developed a strong expertise in market research, strategic planning, and cross-functional team leadership. Samantha is passionate about leveraging data to drive business decisions and enhance customer insights, which is evident from her successful track record in various leadership roles. Her academic credentials include an MBA in Marketing from Loyola University Maryland and a Bachelor’s degree in Marketing and Spanish from Towson University. Samantha is also recognized for her commitment to diversity and inclusion in the workplace, actively promoting allyship and diverse recruitment strategies. Beyond her professional endeavors, she has contributed to industry knowledge through published articles, including a notable piece in AdAge regarding the implications of cookie deprecation on marketing strategies. Her ability to navigate complex market landscapes makes her a valuable asset in any organization.

Samantha`s contact details

mail

*******@triplelift.com

*******@netscape.net

***************@millwardbrowndigital.com

Colleagues

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Airey Baringer

VP, Product Management

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Amelia Therattil

VP, Strategic Initiatives and Program Management

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Andrew Eifler

Member Board of Directors

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Andrew King

General Manager, Connected Television (CTV)

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Ryan Levitt

Vice President Communications

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Michael Park

VP of Engineering

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Monica O'kelly

SVP, Global Business Operations

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Rahil Berani

VP, CTV Strategy & Marketplace Development

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Eddie O

VP of Partnerships and Business Development

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Sonja Kristiansen

Chief Business Officer

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