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Samantha Thu

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Samantha Thu

VP, Media | Amp

Boston, Massachusetts, United States

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Samantha Thu

Summary

Samantha Thu is a seasoned media professional with nearly 20 years of experience in integrated media and omni-channel planning. Currently serving as VP of Media at Amp, she has demonstrated a strong ability to build brand recognition through performance-driven strategies across diverse industries, including CPG, Retail, and Healthcare. Samantha possesses a unique blend of strategic and creative thinking, coupled with exceptional negotiation skills. Her leadership style focuses on mentoring teams and fostering a collaborative environment, which has contributed to her success in managing cross-functional teams and client relationships. Beyond her impressive career, Samantha is passionate about exploring emerging technologies and innovative marketing solutions. She is recognized for her ability to adapt to changing market dynamics, ensuring her clients remain competitive. Samantha's extensive expertise in digital marketing and analytics positions her as a thought leader in her field.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Leadership Development

Emerging Technologies

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Samantha Thu

Work Experience

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VP, Media at

Amp

April 2022 - Present

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Group Media Director at

Amp

September 2020 - April 2022

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Media Director at

Amp

June 2019 - September 2020

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Associate Media Director, Planning at

Trilia Media

May 2018 - June 2019

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Director, Digital Media at

Boathouse

November 2016 - May 2018

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Associate Media Director at

Mighty Union

March 2014 - November 2016

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Assistant Vice President, Interactive Marketing at

Citizens Bank

July 2013 - March 2014

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Media Supervisor at

Fidelity Investments

June 2012 - July 2013

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Senior Manager, Contact Planning at

Partnerssimons

May 2009 - June 2012

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Media Buyer at

PANGEA MEDIA LIMITED

July 2008 - April 2009

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Sales Coordinator, Display Advertising at

Tripadvisor

April 2007 - July 2008

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Sales & Promotion Manager at

Paramount

September 2005 - April 2007

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Director of Communications at

Bay State Gamesmasf

May 2005 - September 2005

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Music & Programming Assistant at

Cbs Radiomix 98 5

November 2003 - May 2005

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Communications Coordinator at

Bank of America Corporation

May 2003 - August 2004

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Samantha Thu

Education

Babson College, Business Management

January 2001 - January 2005

Belmont High School

January 1997 - January 2001

Frequently Asked Questions about Samantha Thu

What is Samantha Thu email address?

Samantha Thu's primary email address is ****@ampagency.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Samantha Thu work for?

Samantha Thu is a VP, Media at Amp, a company specializing in Management, Scientific, & Technical Consulting Services.

Where Samantha Thu graduated from?

Samantha Thu holds a degree in Marketing, Management from Babson College.

How can I directly contact Samantha Thu?

To contact Samantha Thu directly, you can use the email address ****@ampagency.com. Complete contact information is available upon registration with Muraena.

Who is Samantha Thu?

Samantha Thu is a seasoned media professional with nearly 20 years of experience in integrated media and omni-channel planning. Currently serving as VP of Media at Amp, she has demonstrated a strong ability to build brand recognition through performance-driven strategies across diverse industries, including CPG, Retail, and Healthcare. Samantha possesses a unique blend of strategic and creative thinking, coupled with exceptional negotiation skills. Her leadership style focuses on mentoring teams and fostering a collaborative environment, which has contributed to her success in managing cross-functional teams and client relationships. Beyond her impressive career, Samantha is passionate about exploring emerging technologies and innovative marketing solutions. She is recognized for her ability to adapt to changing market dynamics, ensuring her clients remain competitive. Samantha's extensive expertise in digital marketing and analytics positions her as a thought leader in her field.

Samantha`s contact details

mail

****@ampagency.com

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Joshua Salwen

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Kate Andreeva

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Ashley Rudd

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Elizabeth Chapin

SVP, Client Service

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Lisa Hurst

Chief Client Officer

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