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Samantha Thu
Samantha Thu
VP, Media | Amp
Boston, Massachusetts, United States
Samantha Thu
Summary
Samantha Thu is a seasoned media professional with nearly 20 years of experience in integrated media and omni-channel planning. Currently serving as VP of Media at Amp, she has demonstrated a strong ability to build brand recognition through performance-driven strategies across diverse industries, including CPG, Retail, and Healthcare. Samantha possesses a unique blend of strategic and creative thinking, coupled with exceptional negotiation skills. Her leadership style focuses on mentoring teams and fostering a collaborative environment, which has contributed to her success in managing cross-functional teams and client relationships. Beyond her impressive career, Samantha is passionate about exploring emerging technologies and innovative marketing solutions. She is recognized for her ability to adapt to changing market dynamics, ensuring her clients remain competitive. Samantha's extensive expertise in digital marketing and analytics positions her as a thought leader in her field.
Samantha Thu
Work Experience
VP, Media at
Amp
April 2022 - Present
Group Media Director at
Amp
September 2020 - April 2022
Media Director at
Amp
June 2019 - September 2020
Associate Media Director, Planning at
Trilia Media
May 2018 - June 2019
Director, Digital Media at
Boathouse
November 2016 - May 2018
Associate Media Director at
Mighty Union
March 2014 - November 2016
Assistant Vice President, Interactive Marketing at
Citizens Bank
July 2013 - March 2014
Media Supervisor at
Fidelity Investments
June 2012 - July 2013
Senior Manager, Contact Planning at
Partnerssimons
May 2009 - June 2012
Media Buyer at
PANGEA MEDIA LIMITED
July 2008 - April 2009
Sales Coordinator, Display Advertising at
Tripadvisor
April 2007 - July 2008
Sales & Promotion Manager at
Paramount
September 2005 - April 2007
Director of Communications at
Bay State Gamesmasf
May 2005 - September 2005
Music & Programming Assistant at
Cbs Radiomix 98 5
November 2003 - May 2005
Communications Coordinator at
Bank of America Corporation
May 2003 - August 2004
Samantha Thu
Education
Babson College, Business Management
January 2001 - January 2005
Belmont High School
January 1997 - January 2001
Frequently Asked Questions about Samantha Thu
What is Samantha Thu email address?
Samantha Thu's primary email address is ****@ampagency.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Samantha Thu work for?
Samantha Thu is a VP, Media at Amp, a company specializing in Management, Scientific, & Technical Consulting Services.
Where Samantha Thu graduated from?
Samantha Thu holds a degree in Marketing, Management from Babson College.
How can I directly contact Samantha Thu?
To contact Samantha Thu directly, you can use the email address ****@ampagency.com. Complete contact information is available upon registration with Muraena.
Who is Samantha Thu?
Samantha Thu is a seasoned media professional with nearly 20 years of experience in integrated media and omni-channel planning. Currently serving as VP of Media at Amp, she has demonstrated a strong ability to build brand recognition through performance-driven strategies across diverse industries, including CPG, Retail, and Healthcare. Samantha possesses a unique blend of strategic and creative thinking, coupled with exceptional negotiation skills. Her leadership style focuses on mentoring teams and fostering a collaborative environment, which has contributed to her success in managing cross-functional teams and client relationships. Beyond her impressive career, Samantha is passionate about exploring emerging technologies and innovative marketing solutions. She is recognized for her ability to adapt to changing market dynamics, ensuring her clients remain competitive. Samantha's extensive expertise in digital marketing and analytics positions her as a thought leader in her field.
Samantha`s contact details
****@ampagency.com
Colleagues
VP, Media
Vice President of Business Development
SVP, Amp Product Experience
VP Experience Design
VP Technology, Product Experience
EVP Strategy and Integrations
Vice President, Integrated Analytics
Vice President Operations
SVP, Client Service
Chief Client Officer