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Samuel Lau
Samuel Lau
Vice President Marketing & Digital Communications | City of Hope
United States
Samuel Lau
Summary
Samuel Lau is an accomplished marketing executive with extensive experience in driving growth and digital transformation within the healthcare sector. Currently serving as the Vice President of Marketing at City of Hope, he leverages a blend of data-driven strategies and creative insights to enhance brand reputation and patient engagement. Samuel's career spans various industries, including healthcare, digital media, and e-commerce, where he has successfully managed multi-channel marketing initiatives. He is known for his expertise in customer acquisition, crisis communications, and performance marketing. Samuel is also passionate about teaching and has shared his knowledge as a digital marketing instructor at prestigious universities. With a strong foundation in economics and healthcare management, he is adept at navigating complex organizational landscapes to achieve strategic goals. His commitment to innovation and excellence sets him apart in the competitive marketing landscape.
Samuel Lau
Work Experience
Vice President Marketing & Digital Communications at
City of Hope
August 2021 - Present
Head of Digital Strategy, Individual Family Plan Growth, Content, Digital Transformation Strategy at
Blue Shield of California
January 2020 - August 2021
Head of Digital Marketing, Content Marketing, Communications Transformation at
Blue Shield of California
October 2018 - December 2019
Head of Digital Marketing at
Blue Shield of California
September 2016 - October 2018
Marketing Consultant at
AMG PROYECTOS INMOBILIARIOS SL.
March 2016 - March 2018
Digital Marketing Instructor at
The University California Berkeley
July 2017 - September 2017
Vice President of Performance Marketing and Retention at
Dot & Bo
August 2015 - September 2016
VP Customer Acquisition Marketing at
RethinkCare
March 2015 - August 2015
Senior Director, Global Acquisition and Brand Marketing at
Ancestry
January 2014 - March 2015
Senior Director, Acquisition Marketing at
Ancestry
January 2013 - January 2014
Director, Offline Marketing at
Ancestry
January 2012 - January 2013
Consumer Behavior Instructor (Online) at
Ucla Extension, Department Of Entertainment Studies And Performing Arts
June 2011 - May 2012
Senior Marketing Manager, Digital and Offline Marketing at
Match
January 2010 - January 2012
Guest Speaker for Integrated Marketing Communications at
Ucla Extension, Department Of Entertainment Studies And Performing Arts
July 2011 - August 2011
Marketing Manager, Digital and Offline Marketing at
LegalZoom
January 2007 - January 2010
Strategic Analyst at
First Federal Bank of California
April 2004 - August 2007
Assistant Buyer at
May Department Stores
June 2002 - April 2004
Area Sales Manager at
May Department Stores
January 2003 - January 2004
Smart Card Testing Intern at
Citi
January 1999 - January 2000
Samuel Lau
Education
The Johns Hopkins University - Carey Business School, Masters Of Healthcare Management
Santa Monica High School, General
Frequently Asked Questions about Samuel Lau
What is Samuel Lau email address?
Samuel Lau's primary email address is ****@cityofhope.org. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Samuel Lau work for?
Samuel Lau is a Vice President Marketing & Digital Communications at City of Hope, a company specializing in General Medical & Surgical Hospitals.
Where Samuel Lau graduated from?
Samuel Lau holds a degree in Economics from University of California, Los Angeles.
How can I directly contact Samuel Lau?
To contact Samuel Lau directly, you can use the email address ****@cityofhope.org. Complete contact information is available upon registration with Muraena.
Who is Samuel Lau?
Samuel Lau is an accomplished marketing executive with extensive experience in driving growth and digital transformation within the healthcare sector. Currently serving as the Vice President of Marketing at City of Hope, he leverages a blend of data-driven strategies and creative insights to enhance brand reputation and patient engagement. Samuel's career spans various industries, including healthcare, digital media, and e-commerce, where he has successfully managed multi-channel marketing initiatives. He is known for his expertise in customer acquisition, crisis communications, and performance marketing. Samuel is also passionate about teaching and has shared his knowledge as a digital marketing instructor at prestigious universities. With a strong foundation in economics and healthcare management, he is adept at navigating complex organizational landscapes to achieve strategic goals. His commitment to innovation and excellence sets him apart in the competitive marketing landscape.
Samuel`s contact details
****@cityofhope.org
********@ucla.edu
****@dotandbo.com
**********@blueshieldca.com
**********@ancestry.com
****@coh.org
Colleagues
Associate Chief Nursing Officer
Vice President of Business Development
System Vice President Enterprise Applications
System Director, Digital Marketing
System Executive Director, Supply Chain Procurement Systems
Division Chief Clinical Cancer Genomics
Executive Director - Research
Associate Vice President of Communications, Transformative Philanthropy and Strategic Initiatives
Manager, Office of the Chief Medical Officer