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Samuel Lau

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Samuel Lau

Vice President Marketing & Digital Communications | City of Hope

United States

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Samuel Lau

Summary

Samuel Lau is an accomplished marketing executive with extensive experience in driving growth and digital transformation within the healthcare sector. Currently serving as the Vice President of Marketing at City of Hope, he leverages a blend of data-driven strategies and creative insights to enhance brand reputation and patient engagement. Samuel's career spans various industries, including healthcare, digital media, and e-commerce, where he has successfully managed multi-channel marketing initiatives. He is known for his expertise in customer acquisition, crisis communications, and performance marketing. Samuel is also passionate about teaching and has shared his knowledge as a digital marketing instructor at prestigious universities. With a strong foundation in economics and healthcare management, he is adept at navigating complex organizational landscapes to achieve strategic goals. His commitment to innovation and excellence sets him apart in the competitive marketing landscape.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Samuel Lau

Work Experience

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Vice President Marketing & Digital Communications at

City of Hope

August 2021 - Present

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Head of Digital Strategy, Individual Family Plan Growth, Content, Digital Transformation Strategy at

Blue Shield of California

January 2020 - August 2021

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Head of Digital Marketing, Content Marketing, Communications Transformation at

Blue Shield of California

October 2018 - December 2019

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Head of Digital Marketing at

Blue Shield of California

September 2016 - October 2018

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Marketing Consultant at

AMG PROYECTOS INMOBILIARIOS SL.

March 2016 - March 2018

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Digital Marketing Instructor at

The University California Berkeley

July 2017 - September 2017

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Vice President of Performance Marketing and Retention at

Dot & Bo

August 2015 - September 2016

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VP Customer Acquisition Marketing at

RethinkCare

March 2015 - August 2015

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Senior Director, Global Acquisition and Brand Marketing at

Ancestry

January 2014 - March 2015

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Senior Director, Acquisition Marketing at

Ancestry

January 2013 - January 2014

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Director, Offline Marketing at

Ancestry

January 2012 - January 2013

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Consumer Behavior Instructor (Online) at

Ucla Extension, Department Of Entertainment Studies And Performing Arts

June 2011 - May 2012

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Senior Marketing Manager, Digital and Offline Marketing at

Match

January 2010 - January 2012

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Guest Speaker for Integrated Marketing Communications at

Ucla Extension, Department Of Entertainment Studies And Performing Arts

July 2011 - August 2011

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Marketing Manager, Digital and Offline Marketing at

LegalZoom

January 2007 - January 2010

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Strategic Analyst at

First Federal Bank of California

April 2004 - August 2007

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Assistant Buyer at

May Department Stores

June 2002 - April 2004

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Area Sales Manager at

May Department Stores

January 2003 - January 2004

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Smart Card Testing Intern at

Citi

January 1999 - January 2000

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Frequently Asked Questions about Samuel Lau

What is Samuel Lau email address?

Samuel Lau's primary email address is ****@cityofhope.org. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Samuel Lau work for?

Samuel Lau is a Vice President Marketing & Digital Communications at City of Hope, a company specializing in General Medical & Surgical Hospitals.

Where Samuel Lau graduated from?

Samuel Lau holds a degree in Economics from University of California, Los Angeles.

How can I directly contact Samuel Lau?

To contact Samuel Lau directly, you can use the email address ****@cityofhope.org. Complete contact information is available upon registration with Muraena.

Who is Samuel Lau?

Samuel Lau is an accomplished marketing executive with extensive experience in driving growth and digital transformation within the healthcare sector. Currently serving as the Vice President of Marketing at City of Hope, he leverages a blend of data-driven strategies and creative insights to enhance brand reputation and patient engagement. Samuel's career spans various industries, including healthcare, digital media, and e-commerce, where he has successfully managed multi-channel marketing initiatives. He is known for his expertise in customer acquisition, crisis communications, and performance marketing. Samuel is also passionate about teaching and has shared his knowledge as a digital marketing instructor at prestigious universities. With a strong foundation in economics and healthcare management, he is adept at navigating complex organizational landscapes to achieve strategic goals. His commitment to innovation and excellence sets him apart in the competitive marketing landscape.

Samuel`s contact details

mail

****@cityofhope.org

********@ucla.edu

****@dotandbo.com

**********@blueshieldca.com

**********@ancestry.com

****@coh.org

Colleagues

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Pamela Giesie

Associate Chief Nursing Officer

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Patrick Brown

Vice President of Business Development

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Skye Cowan

System Vice President Enterprise Applications

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Sara Lewis Mfa

System Director, Digital Marketing

Patrick Murphy

System Executive Director, Supply Chain Procurement Systems

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Stacy Gray

Division Chief Clinical Cancer Genomics

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Stephanie Casal

Executive Director - Research

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Susan Ilene Johnson

Associate Vice President of Communications, Transformative Philanthropy and Strategic Initiatives

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Talar Kakilian

Manager, Office of the Chief Medical Officer

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