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Sandra Ryder-Smith

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Sandra Ryder-Smith

Adjunct Faculty

Indianapolis, Indiana, United States

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Sandra Ryder-Smith

Summary

Sandra Ryder-Smith is a seasoned Consumer Insights and Strategy Leader with over 20 years of experience in the advertising and consumer products sectors. She has a proven track record in leveraging both qualitative and quantitative research to drive strategic decisions and enhance brand equity. Her leadership skills are exemplified by her ability to coach teams ranging from small groups to large cross-functional teams, fostering collaboration and innovation. Sandra has successfully presented insights to C-suite executives, influencing strategic planning and market positioning for major health and consumer brands. Her academic background in Market Research and Marketing, combined with her extensive industry experience, positions her as a thought leader in consumer behavior analysis and strategic marketing. Sandra is also passionate about education, currently serving as an Adjunct Faculty member, where she shares her expertise with the next generation of marketers. Her diverse experience across various industries, including healthcare and consumer goods, reflects her adaptability and commitment to driving business success through consumer insights.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Sandra Ryder-Smith

Work Experience

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Adjunct Faculty at

Indiana University

January 2023 - Present

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Executive Director of Customer Insights and CRM at

Indiana University Health, Inc.

October 2015 - Present

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Director of Insights and Planning, Kellogg North America at

Kellogg Company

January 2013 - October 2015

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Director of Global Insights and Planning at

Kellogg Company

January 2010 - January 2013

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Director of Consumer and Innovation Insights at

Kellogg Company

January 2004 - January 2010

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Senior Director of Market Research at

Levi Strauss Nederland B.V.

May 1999 - October 2004

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Senior Strategic Planner at

LEO BURNETT LIMITED

June 1993 - April 1999

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Senior Research Analyst at

Millers Outpost

January 1986 - January 1992

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Sandra Ryder-Smith

Education

Terry College of Business, Masters Of Market Research

January 1993 - January 1994

University of Washington, Michael G. Foster School of Business, Completed First Year Of Mba Program

January 1992 - January 1993

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What is Sandra Ryder-Smith email address?

Sandra Ryder-Smith's primary email address is ************@iuhealth.org. To view the full verified email and additional contact details, sign up for free with Muraena.

Where Sandra Ryder-Smith graduated from?

Sandra Ryder-Smith holds a degree in Market Research from Terry College of Business.

How can I directly contact Sandra Ryder-Smith?

To contact Sandra Ryder-Smith directly, you can use the email address ************@iuhealth.org. Complete contact information is available upon registration with Muraena.

Who is Sandra Ryder-Smith?

Sandra Ryder-Smith is a seasoned Consumer Insights and Strategy Leader with over 20 years of experience in the advertising and consumer products sectors. She has a proven track record in leveraging both qualitative and quantitative research to drive strategic decisions and enhance brand equity. Her leadership skills are exemplified by her ability to coach teams ranging from small groups to large cross-functional teams, fostering collaboration and innovation. Sandra has successfully presented insights to C-suite executives, influencing strategic planning and market positioning for major health and consumer brands. Her academic background in Market Research and Marketing, combined with her extensive industry experience, positions her as a thought leader in consumer behavior analysis and strategic marketing. Sandra is also passionate about education, currently serving as an Adjunct Faculty member, where she shares her expertise with the next generation of marketers. Her diverse experience across various industries, including healthcare and consumer goods, reflects her adaptability and commitment to driving business success through consumer insights.

Sandra`s contact details

mail

************@iuhealth.org

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