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Sandra Ryder-Smith
Sandra Ryder-Smith
Adjunct Faculty
Indianapolis, Indiana, United States
Sandra Ryder-Smith
Summary
Sandra Ryder-Smith is a seasoned Consumer Insights and Strategy Leader with over 20 years of experience in the advertising and consumer products sectors. She has a proven track record in leveraging both qualitative and quantitative research to drive strategic decisions and enhance brand equity. Her leadership skills are exemplified by her ability to coach teams ranging from small groups to large cross-functional teams, fostering collaboration and innovation. Sandra has successfully presented insights to C-suite executives, influencing strategic planning and market positioning for major health and consumer brands. Her academic background in Market Research and Marketing, combined with her extensive industry experience, positions her as a thought leader in consumer behavior analysis and strategic marketing. Sandra is also passionate about education, currently serving as an Adjunct Faculty member, where she shares her expertise with the next generation of marketers. Her diverse experience across various industries, including healthcare and consumer goods, reflects her adaptability and commitment to driving business success through consumer insights.
Sandra Ryder-Smith
Work Experience
Adjunct Faculty at
Indiana University
January 2023 - Present
Executive Director of Customer Insights and CRM at
Indiana University Health, Inc.
October 2015 - Present
Director of Insights and Planning, Kellogg North America at
Kellogg Company
January 2013 - October 2015
Director of Global Insights and Planning at
Kellogg Company
January 2010 - January 2013
Director of Consumer and Innovation Insights at
Kellogg Company
January 2004 - January 2010
Senior Director of Market Research at
Levi Strauss Nederland B.V.
May 1999 - October 2004
Senior Strategic Planner at
LEO BURNETT LIMITED
June 1993 - April 1999
Senior Research Analyst at
Millers Outpost
January 1986 - January 1992
Sandra Ryder-Smith
Education
Terry College of Business, Masters Of Market Research
January 1993 - January 1994
University of Washington, Michael G. Foster School of Business, Completed First Year Of Mba Program
January 1992 - January 1993
Frequently Asked Questions about Sandra Ryder-Smith
What is Sandra Ryder-Smith email address?
Sandra Ryder-Smith's primary email address is ************@iuhealth.org. To view the full verified email and additional contact details, sign up for free with Muraena.
Where Sandra Ryder-Smith graduated from?
Sandra Ryder-Smith holds a degree in Market Research from Terry College of Business.
How can I directly contact Sandra Ryder-Smith?
To contact Sandra Ryder-Smith directly, you can use the email address ************@iuhealth.org. Complete contact information is available upon registration with Muraena.
Who is Sandra Ryder-Smith?
Sandra Ryder-Smith is a seasoned Consumer Insights and Strategy Leader with over 20 years of experience in the advertising and consumer products sectors. She has a proven track record in leveraging both qualitative and quantitative research to drive strategic decisions and enhance brand equity. Her leadership skills are exemplified by her ability to coach teams ranging from small groups to large cross-functional teams, fostering collaboration and innovation. Sandra has successfully presented insights to C-suite executives, influencing strategic planning and market positioning for major health and consumer brands. Her academic background in Market Research and Marketing, combined with her extensive industry experience, positions her as a thought leader in consumer behavior analysis and strategic marketing. Sandra is also passionate about education, currently serving as an Adjunct Faculty member, where she shares her expertise with the next generation of marketers. Her diverse experience across various industries, including healthcare and consumer goods, reflects her adaptability and commitment to driving business success through consumer insights.
Sandra`s contact details
************@iuhealth.org